Subscription Category
Mobile phone services
WiFi at home
TV/movie services
Amazon Prime
Music Streaming
Gaming services
Cloud storage
Home security systems
Digital newspapers/magazines
Beauty subscription boxes
Book services
Diet/fitness apps
Identity protection service
Pet's subscription boxes
Meal services
Web hosting
Children's subscription boxes
Lifestyle subscription boxes
Fashion subscription boxes
Wellness apps
Dating apps
PERCENT WHO SUBSCRIBE
MOST COMMON SPEND PER MONTH
Compare to 2018
2021 Results Only
Which subscription services do consumers use the most—and what do they pay?
75%
72%
66%
48%
31%
18%
13%
12%
9%
7%
7%
6%
6%
5%
5%
5%
4%
4%
4%
3%
3%
$50
$50
$20
$20
$20
$20
$20
$99
$10
$10
$10
$10
$10
$10
$10
$10
$10
$10
$40
$10
$40
Subscription Category
PERCENT WHO SUBSCRIBE
MOST COMMON SPEND PER MONTH
Mobile phone services
WiFi at home
TV/movie services
Amazon Prime
Music Streaming
Gaming services
Cloud storage
Home security systems
Digital newspapers/magazines
Beauty subscription boxes
Book services
Diet/fitness apps
Identity protection service
Pet's subscription boxes
Meal services
Web hosting
Children's subscription boxes
Lifestyle subscription boxes
Fashion subscription boxes
Wellness apps
Dating apps
$50
$50
$20
$99
$10
$10
$10
$10
$10
$10
$10
$10
$10
$10
$10
$20
$20
$40
$40
$20
$20
77%
74%
68%
48%
31%
18%
13%
12%
9%
7%
7%
6%
6%
5%
5%
5%
4%
4%
4%
3%
3%
2021
LEGEND
2018
$100
$50
$20
$20
$20
$20
$20
$10
$40
$10
$40
$40
$20
$10
$20
$20
$20
$20
$30
$20
$100
79%
78%
76%
30%
7%
4%
5%
5%
5%
10%
17%
6%
3%
14%
10%
8%
7%
8%
53%
9%
4%
Which categories grew the most? Click to reveal.
Mobile phone services
WiFi at home
TV/movieServices
Music Streaming
Digital newspapers/magazines
Children's subscription boxes
Pet's subscription boxes
Dating apps
Lifestyle subscription boxes
Book services
Gaming services
Meal services
Wellness apps
Cloud storage
Beauty subscription boxes
Diet/fitness apps
Web hosting
Identity protection service
Amazon Prime
Home security systems
Fashion subscription boxes
1
2
3
4
5
31% growth (4x)
18% growth (4x)
13% growth (2.5x)
12% growth (2x)
6% growth (2x)
Back to results
$50
$50