TV/movie services Music streaming Fashion subscription boxes Dating apps Book services Wellness apps Pet’s subscription boxes Lifestyle subscription boxes Beauty subscription boxes Diet/fitness apps Gaming services Children's subscription boxes Amazon Prime Meal services Home security systems Web hosting Digital newspapers/magazines WiFi at home Identity protection service Cloud storage Mobile phone service
7.5 7.4 7.4 7.4 7.2 7.2 7.2 7.1 7.1 7.1 7.0 7.0 7.0 6.7 6.6 6.4 6.3 6.1 6.1 6.1 5.8
Consumer awareness: What subscription services are top-of-mind?
More aware
LESS aware
Compare to 2018
2021
7.5 7.4 6.3 7.0 6.0 7.1 7.2 7.2 6.8 7.5 7.4 7.0 7.4 7.2 7.2 6.6 6.1 6.1 6.4 7.1 5.9
2018
vs.
2021 Results Only