Happily Hooked
Happy, not Hooked
unhappily Hooked
unhappy, not Hooked
0%
20%
40%
60%
80%
100%
Compare to 2018
Happily Hooked
Happy not Hooked
unhappily Hooked
unhappy not Hooked
Variance from 2018 to 2021
9%
-3%
-3%
7%
9%
-4%
9%
19%
1%
7%
0%
4%
-3%
6%
11%
-4%
11%
5%
-8%
-2%
4%
-6%
3%
2%
-5%
-14%
3%
-9%
-6%
0%
-8%
-2%
0%
11%
-3%
-8%
7%
-7%
-1%
6%
2%
0%
1%
-1%
0%
-1%
-1%
1%
-1%
-8%
0%
3%
3%
-8%
-11%
-4%
-4%
-3%
-5%
-5%
2%
-5%
-6%
-3%
0%
1%
-1%
6%
0%
1%
-5%
-1%
-1%
-1%
4%
4%
1%
1%
-2%
1%
1%
2%
5%
0%
Book services
Music Streaming
Amazon Prime
Pet's subscription boxes
Diet/fitness apps
TV/movie Services
Lifestyle subscription boxes
Dating apps
Gaming services
Meal services
Beauty subscription boxes
Wellness apps
Children's subscription boxes
Home security systems
Web hosting
Fashion subscription boxes
Mobile phone services
Cloud storage
Digital newspapers/magazines
Identity protection service
WiFi at home
2021 Results only
How hooked—and happy—are consumers?
Book services
Music Streaming
Amazon Prime
Pet's subscription boxes
Diet/fitness apps
TV/movie Services
Lifestyle subscription boxes
Dating apps
Gaming services
Meal services
Beauty subscription boxes
Wellness apps
Children's subscription boxes
Home security systems
Web hosting
Fashion subscription boxes
Mobile phone services
Cloud storage
Digital newspapers/magazines
Identity protection service
WiFi at home