Product development and business case analysis is an iterative process
3.
Customer B-Case
Evaluate the customer's specific value proposition for adopting offering(s)
4.
Utility B-Case
Determine if it's cost effective for the utility to pursue the conceived offering(s)
2.
Offering Concept
Develop conceptual offering(s) that are responsive to customer needs
5.
Detailed Design
Go/No-Go decision followed by detailed offering development and planning
1.
Market Analysis
Solicit meaningful VoC and relevant market information to inform customer offering(s)