Definition
Definition
Definition
Cultivation
Cultivation
Cultivation
Importance
Importance
Importance
Definition
Engaging employees is about developing your people’s emotional commitment to the organization. It drives the discretionary effort employees put toward achieving the company’s goals.
How to Cultivate it
Companies engage employees through a vision and practices that captivate their hears and minds around a shared purpose and set of goals. Engagement uses techniques to make employees understand that they are valued by an organization that they respect and admire. It establishes them as stakeholders in the company and in their future.
Why it's Important
Rather than just doing enough to get by, engaged employees go above and beyond for clients/customers, co-workers, and partners. They are more agile and committed. They feel secure bringing their whole selves to work and embracing the high expectations and constant change that competitive companies demand.
Survey participants tended to believe that leadership didn’t fully appreciate the value of engaging employees or of other long-term employee engagement initiatives. As one respondent said, “We have some executive support for the idea of change, engagement, and customer experience, but it has not permeated its way through the organization, mostly due to our most senior executives focusing on those initiatives that have faster return on investment.”
Our research also found that only 23% felt their companies were strong on establishing a sense of greater purpose; and only 21% felt like their companies built a strong sense of team support within their organizations.