Type of Benefit
Impact Factors
• Economic Benefit
• Practicality
• Marketability
• Societal Benefit
• Ecological Benefit
Revenue Growth
Operational Efficiency
Customer Experience
Competitive Differentiation
Feasibility
Complexity Factors
• Manageability
• Technology
• Scalability
• Legality
• Ethicality
Low
High
Low
Low
High
Complexity
Impact
Highest Priority