Do you drive an electric vehicle?
16%
yes
84%
no
The rate of ownership rises to 33% among Gen Z.
54%
45%
45%
33%
29%
29%
43%
67%
What would incentivize or deter you to
buy/lease an electric vehicle?
Longer-lasting battery
incentivize
deter
More comparable price to gas vehicles
More charging stations
Better tax incentives
Battery runs out too quickly
Lack of charging stations in my region
Lack of charging stations more broadly
Cost
How likely is it your next vehicle
will be electric?
Extremely likely
18%
Not likely
41%
Somewhat
likely
41%
The majority of drivers do not currently own or lease an electric vehicle—but the desire exists, with 59% of consumers saying they want their next vehicle to be electric. Gen Z (23 and younger) is leading the charge, but serious concerns over cost, battery life, and lack of charging stations are holding people back.
Individual consumers
1. Save on cost of gas
2. Environmental benefits
3. Convenience of charging at home
why?
1. Save on cost of gas
2. Environmental benefits
3. Convenience of charging at home
why?