Do you drive an electric vehicle?
17%
yes
83%
no
56%
44%
46%
33%
33%
29%
41%
67%
What would incentivize or deter you to buy/lease
an electric vehicle?
Longer-lasting battery
incentivize
deter
More comparable price to gas vehicles
More charging stations
Better tax incentives
Battery runs out too quickly
Lack of charging stations in my region
Lack of charging stations more broadly
Cost
How likely is it your next vehicle
will be electric?
Extremely likely
22%
Not likely
33%
Somewhat
likely
45%
The majority of California drivers do not currently own or lease an electric vehicle—but the desire exists, with 2 in 3 saying they want their next vehicle to be electric. (A much higher interest than drivers in the Northeast United States.) Gen Z is leading the charge, but serious concerns over cost, battery life, and lack of charging stations are holding Californians back.
California consumers
1. Save on cost of gas
2. Environmental benefits
3. Low maintenance requirements
why?
While small business’ use of EVs is still low overall, California business owners who have adopted them are doing so enthusiastically—with most saying more than half their fleet is electric. How to increase the prevalence of EVs among businesses? Make them on equal footing with gas vehicles—in terms of cost and variety of options—while addressing charging and battery issues.
California business owners
37%
47%
36%
56%
34%
49%
35%
69%
What would incentivize or deter you to buy/lease
an electric vehicle for your business?
Environmental benefits
incentivize
deter
Income tax savings/credits
More comparable prices to gas vehicles
Save on
gas cost
Battery runs out too quickly
Lack of vehicle
type I need
Lack of charging stations in my region
Cost
Does your business use electric vehicles?
7%
yes
93%
no
of businesses using electric vehicles want more charging stations
70%
Is it important for employers to provide employee benefits that reward sustainability (including reimbursement for EVs)?
31%
Yes, extremely important
49%
Yes, somewhat important
20%
not
important
How many employees do you have?
2-4
5-9
10-19
20-49
50+
46%
21%
9%
6%
18%
About the consumers
About the business owners
18-23
24-38
39-53
54-72
Over 72
AGE
8%
44%
30%
16%
1%
<$20,000
$20,000
to
$44,999
$45,000
to
$139,999
$140,000
to
$149,000
$150,000
to
$199,999
7%
21%
53%
6%
9%
>$200,000
5%
household income
Other
Los Angeles County
San Diego
Orange County
Sacramento County
Riverside
32%
33%
9%
8%
5%
5%
1.
2.
3.
4.
5.
6.
Alameda
Santa Clara County
San Bernardino County
Fresno
San Francisco County
4%
4%
4%
3%
3%
7.
8.
9.
10.
11.
County of Residence