15%
yes
85%
no
1. Save on cost of gas
2. Environmental benefits
3. Convenience of charging at home
why?
7%
yes
93%
no
15%
yes
85%
no
20%
yes
80%
no
CT
CT
NJ
NJ
NY
NY
Do you drive an electric vehicle?
52%
47%
43%
34%
25%
28%
46%
67%
What would incentivize or deter you to buy/lease
an electric vehicle?
Longer-lasting battery
incentivize
deter
More comparable price to gas vehicles
More charging stations
Better tax incentives
Battery runs out too quickly
Lack of charging stations in my region
Lack of charging stations more broadly
Cost
How likely is it your next vehicle
will be electric?
Extremely likely
14%
Not likely
49%
Somewhat
likely
37%
Extremely likely
9%
Not likely
55%
Somewhat
likely
36%
Extremely likely
12%
Not likely
51%
Somewhat
likely
37%
Extremely likely
18%
Not likely
43%
Somewhat
likely
39%
The majority of drivers in the Tri-State area (CT, NJ, NY) do not currently own or lease an electric vehicle—but the desire exists, with 51% of consumers saying they want their next vehicle to be electric. Gen Z is leading the charge—as are New Yorkers, compared to the other two states—but serious concerns over cost, battery life, and lack of charging stations are holding people back.
Northeast consumers
While small business’ use of EVs is still low overall, business owners in the Tri-State area who have adopted them are doing so enthusiastically—with most saying more than half their fleet is electric. How to increase the prevalence of EVs among businesses? Make them on equal footing with gas vehicles—in terms of cost and variety of options—while addressing charging and battery issues. The Northeast is even more concerned with a lack of charging stations in their region than business owners in California.
Northeast business owners
31%
43%
40%
65%
31%
53%
31%
61%
What would incentivize or deter you to buy/lease
an electric vehicle for your business?
Environmental benefits
incentivize
deter
Income tax savings/credits
More comparable prices to gas vehicles
Save on
gas cost
Battery runs out too quickly
Lack of vehicle
type I need
Lack of charging stations in my region
Cost
Does your business use electric vehicles?
7%
yes
93%
no
of businesses using electric vehicles want more charging stations
70%
Is it important for employers to provide employee benefits that reward sustainability (including reimbursement for EVs)?
30%
Yes, extremely important
46%
Yes, somewhat important
25%
not
important
How many employees do you have?
2-4
5-9
10-19
20-49
50+
44%
15%
16%
10%
15%
About the consumers
About the business owners
18-23
24-38
39-53
54-72
Over 72
AGE
7%
41%
31%
21%
1%
<$20,000
$20,000
to
$44,999
$45,000
to
$139,999
$140,000
to
$149,000
$150,000
to
$199,999
6%
18%
56%
7%
8%
>$200,000
5%
household income
New York
New Jersey
Connecticut
52%
25%
23%
1.
2.
3.
County of Residence