• Improving process performance or effectiveness • Reducing risk / improving compliance • Developing new products or markets • Building and solidifying partner relationships • Assetizing data on the balance sheet via special corporate structures • Publishing branded indices to promote data products / services
INDIRECT DATA MONETIZATION
INTERNAL
• Bartering / trading with data for non-cash commercial considerations • Enhancing products or services with data • Licensing raw data through brokers or data markets • Selling insights, analyses and reports • “Inverted” data monetization via referral / reseller arrangements • Collateralizing data to securitize loans
DIRECT DATA MONETIZATION
EXTERNAL
or
