Determine market size, growth rates, key trends, etc. of potential target growth areas
WHERE TO PLAY
HOW TO WIN
HOW TO WORK
Market Opportunity
Review current competitors in the market, differentiation, competitive evolution
Competitive Landscape
Assess customer needs through data driven analysis, purchase criteria, customer opportunity by segment (churn, existing, adjacent)
Customer Dynamics
Establish level of investment in-line with opportunity for growth/savings, and expected returns
Financial Model
A clear articulation of how this product will win with users in the market and articulations of the product features & characteristics that will do it
Product Portfolio Strategy
Define portfolio, buy or build, pricing, packaging, and migration approaches
Go-to-market Considerations
Depict how the platform will fit into the technical ecosystem of the client – including what gaps need to be filled and with what type of tech
Platform Architecture
Define a prospective release roadmap providing visibility into how the product will evolve over time and customers will migrate to the new solution
Product Roadmap & Migration Plan
Outline key operating model considerations to scale – GTM, Service Delivey, Agile Product Development, and Operations
Operating Model
Identify the team that is required to create and deliver the product, including internal and external resources & partners
Team Structure & Size
Identify and establish a system of governance for the product that’s relevant to the stage of maturity within the client
Product Governance & Leadership
Define the modernization projects that need to be completed alongside the consolidation for combined portfolio to be successful
Modernization Roadmap