Three patterns in the analytics gap
Overstated analytics capabilities
Misrepresentation
of non-analytics capabilities
Future plans portrayed as current
capabilities
“Our AI Database provides unique insights to customers”
Target marketing
Management presentation
West Monroe assessment
Analytics diligence analysis
The database contains standard data processes; no analytics or AI in use
“Machine learning is embedded in the
customer-facing platform”
The customer platform uses hard-coded business rules; no evidence of machine learning
“An enterprise data science team drives product enhancements”
One data scientist on staff; more positions discussed but not on road map
Overstated analytics capabilities
Misrepresentation
of non-analytics capabilities
Future plans portrayed as current
capabilities
Types of analytics gaps observed in acquisition targets, relative to their stated capabilities prior to diligence.