Overall analytics maturity
In our assessment of 40 acquisition targets, perceived capabilities exceeded actual capabilities in most cases. The assessment is on a scale of 0 to 10.
West Monroe assessment
10.0
5.0
0.0
Target marketing (CIM)
5.0
10.0
# of targets
Perception meets reality along this line
7.5
10.0
0.0
2.5
7.5
5.0
5.3
Target marketing
West Monroe assessment
Left: Comparison of Composite Maturity Scores for a target’s stated capabilities and WMP’s assessment. RIGHT: Average Composite Maturity Scores for all 40 targets in the analysis.