Marketing vs. Assesment
Average analytics maturity scores
Reporting capabilities
Business intelligence
Analytics in products & production
Predictive analytics and ML/AI
Analytics organization
1.16
1.16
1.42
1.49
1.22
1.69
1.11
1.58
0.89
1.53
0.97
Target marketing (CIM)
West Monroe assessment
Comparison of Analytics Maturity scores for each of the five analytics capabilities in the analysis.