Artwork guidelines
White Sweeps guidelines
Wardrobe, hair & makeup (detailed) guidelines
Picking a video category
Assets to download
Do's
Don'ts
Avoid too much contrast or saturation Avoid high offset or filtered images Avoid overstylized and filtered images Do not add fake backgrounds or window scenes. blown-out windows are a better way to solve for distracting elements Retouch distracting tattoos (most are ok)
a. b. c. d. e.
a.
b.
d.
c.
e.
Spaces should have minimal distractions and good natural light to avoid additional retouching Keep retouching minimal Color and lighting should be bright and balanced Product should be shown in its best but true form; straighten rugs, retouch fingerprints, dust, and scratches, clean up seams, etc. Lighting should be photographed on if possible rather than retouched Photograph digital screens on and working with simple and realistic subject material to avoid adding in later Retouch exit signs, signage, outlets, lighting, conduits, and other architectural elements if distracting
• • • • • • •
Retouching
Avoid setting casters to perfection while talent is seated Avoid featuring bottoms of desks and task chairs Avoid busy floor plates with too much product
a. b. c.
FPO
Casters should look natural with talent in task chairs Furniture should have space to breathe in floor plate Casters should be set for product hero shots of task chairs Chairs should be the same height and casters set for shots with multiple task chairs Angle product to camera for product hero shots
Furniture
Artwork enhances the space. It should be:
Graphic Simplistic Abstract painting or architectural prints Subtle color, monochromatic, or black and white
• • • •
Artwork
Avoid over-doing props to convey busyness Avoid pops of color/pattern No open laptops unless being utilized Space should remain real and approachable Unrealistic or artificial feeling props Avoid distracting artwork
a. b. c. d. e. f.
f.
Plants add an emotive element to the space Utilize product/space colors in styling elements Shelving layers natural elements with graphic shapes Art should elevate and not distract Content should feel real and authentic Simple and minimal shared spaces
Staging
Avoid patterns or bright colors Avoid overly rending clothing, or distracting fits and cuts Avoid clothing that feels too seasonal Avoid distracting jewelry or accessories such as statement necklaces Watch out for distracting out-of-place hair Avoid brightly colored hair
Keep hair and make-up natural Use tailored and fitted clothing Choose effortless but fashionable pieces Choose casual but business forward looks Choose seasonally neutral clothing Create monochromatic looks with environment Keep wardrobe netural and cohesive between talent and environment
Wardrobe, Hair and Makeup
Styling
Avoid stiff or awkward posture Avoid slouchiness, both unflattering to talent and product Avoid unnatural posing and facial expressions Avoid lens distortion that creates unflattering angles Avoid shooting bottom of feet Don’t shoot people as motion blurs
Always cast people who can be used in videos and not just still imagery Approach photoshoots as if you are shooting a film, considering the framing and narrative of each shot Help people look relaxed Emphasize people as focal point vs. product Diversity should be reflected in race, age, and gender Ensure all product fits talent height, and is used properly
• • • • • •
People
People are an organization’s most important asset and an essential component of our photography and videos. It’s important to capture the moment when people are in their natural state—like life at a glance—to create a personal connection with the viewer.
Avoid distorted lenses and forced angles Do not use overhead or can lights Avoid distractions; personal items, visual tangents, and clutter
Respect natural colors and textures Frontal views are usually the most flattering to spaces Shoot with natural light, or create a soft and artificial even light Minimize distractions; move artwork, furniture, plants, or avoid certain angles as needed
Existing Spaces
Avoid spaces with a lot of visual busyness; such as patterned carpet, conduit, discolored walls, and other distracting elements Avoid artifical lights or overheads Avoid distorted angles or over-using aerial views Do not create settings that feel inauthentic Avoid over-populating space with talent
Scout authentic spaces with potential to be inspiring Shoot with natural light, spaces with a lot of windows Find unique architectural elements and embrace them Limit aerial views to showing entire space Scout spaces with a variety of rooms to utilize
Created Spaces
Spaces
About Us
Our Work
Product
Spark
Connect
|
FOLLOW US
LET'S CONNECT!
Products
QUICK LINKS
Click Here for Individual Products
Click Here for Workspaces
Explore the sections below, thoughtfully curated to inspire and make finding the right pieces for your space simple. Our Workspaces section showcases furniture solutions tailored to specific spaces, while our Individual Products section lets you browse standout pieces on their own. Whether you’re planning a full space or looking for that perfect finishing touch, you’ll find inspiration here.
Workspaces
pRIVATE oFFICES
Community spaces
Conference RoomS
Storage Areas
Café
Outdoor
Back
Tables
Lounge
Retreats
Storage
Accessories
Seating
Workstations
Acoustic
Private offices
architectural Spaces
Height Adjustable Benching
Height Adjustable Desks
Fixed Height Benching
Storage Based Workstations
Community Spaces
Haworth Masters Series
AIS Calibrate
View More
JSI Vision
Haworth X Series
OFS Staks
Haworth Planes
Haworth Planes LT
Haworth Upside
AIS Encounter Powerbench
HAT Collective Benching
Haworth Jive
HAT Collective Mid HAT
AIS Day-to-Day
FIXED HEIGHT Benching
Haworth Intuity
AIS Oxygen
Global Furniture Group Bridges II
Haworth Unigroup Too
Haworth Compose Beam
Haworth Compose Connections
AIS Divi
Haworth Compose
Haworth Be_Hold Be
Haworth Be_Hold
Haworth Beside
Lounge Seating
Architecural Products
Area Rugs
Occasional & Side Tables
Screens
Conference
Haworth Immerse
Haworth Pip
Haworth Cultivate
JANUS et Cie JANUScafé
Haworth PopUp
Davis Q6
Haworth Cabana Lounge
Haworth Resonate
Haworth Cardigan Lounge
Haworth OPenest Feather
Haworth Archibald
Haworth Poppy Lounge
Davis Elora
AIS Soft Lounge
Architectural Products
Haworth 4SPACE Fronts
Hushoffice Pods
Haworth Trivati
Haworth Pergola
Haworth Enclose
Rugs
Haworth Bandas Space
Haworth Diagonales
Haworth Hand Knotted Degradé
Haworth Cord
Haworth Mangas Original
Haworth Patch
Haworth Gong
Haworth Bong
Haworth Torei
Haworth Openest Sprig
Haworth Mush
Davis Capas
AIS Prisma
JSI Copilot
Humanscale Float
Sandler Nume
Special-T Sienna
SCREENS
BuzziScreen Mix
Haworth Collaborate
Haworth Openest Plume
BuzziSPace BuzziBlinds
HAT Collective AURA
AIS PET Screen
Haworth Collaborate Freestanding
Conference Room
Meeting CHairs
Credenzas
Conference Tables
Davis X2
Conference Chairs
Haworth X99 Seminar
Haworth Lotus
AIS Bolton
Haworth Very
HAT Collective Iku
Haworth Maari
Haworth Poppy
Haworth Veda
Davis Exo
VIA Reset
Haworth A Series
Davis Tix
Davis Hue
Dining Tables
Dining Chairs
Banquettes
Dining tables
Cappellini Bac
Mater Café
Haworth 2-Inch
BuzziMilk Table
Davis Riza
Davis PLC Table
JANUS et Cie Forest
1 Inch All Aluminum
Haworth Newood
Cappellini Tate Color
Mater Compound
Davis Ariel
AIS Juggle
Haworth Riverbend & Pebble
Haworth Cotone SLim
AIS LB Lounge
Storage AREAS
Lateral Files
Personal Files
Bookcases
Haworth V Series
AIS L Series
Haworth Nuvola Rossa
Haworth Infinito Wall
Haworth Cloud Storage
Haworth Run
Davis Vida
seating
Task Chairs
Conference CHairs
Guest CHairs
Stacking Chairs
Stools
Task seating
Haworth Zody LX
Haworth Fern
Haworth Breck
Haworth Soji
Haworth Zody II
AIS Chelsea
Davis Lucid
Davis Body
VIA Genie Flex® 24/7
Conference Seating
Guest Seating
Haworth Openest Chick Poufs
Haworth Improv
Poltrona Frau Ginger
Davis Seba
VIA Coleurí
Haworth Very Wire Stacker
AIS Triad
AIS Stow
AIS Pierce
VIA All-Ways
VIA Splash
Cappellini Alodia
Cappellini Hi Pad
Cappellini Tate Soft Stool
Mater Eternity
Davis Ginkgo
VIA Joí
Davis Arcular Lounge
VIA Nebula
Umbrellas
Planters
Outdoor Tables
Emeco Run Table
Janus Et Cie Radice
Janus Et Cie Amari
Janus Et Cie JanusCafé
Emeco Su Table
Emeco 1 Inch
Davis Dualscape Metal
Davis Ginkgo Wire Cafe
Davis Veer Cafe
VIA Sempreverde.040
VIA Tahoe.h24
Outdoor Seating
Emeco 1006 Navy
Janus Et Cie Rion
Janus Et Cie Forest
Emeco On & On
Mater Ocean
Davis Ginkgo Rope
Davis Ariel Steel
VIA Amalfi.015
VIA Sierra.015
Outdoor Lounge
Janus Et Cie Matisse
Janus Et Cie Knot
Janus Et Cie Anatra
Janus Et Cie Slant
Davis Ginkgo Rope Lounge
Janus Et Cie Janus Titan
Janus Et Cie JANUSstone
AIS Calibrate Dry
Enwork Terra
OFS Kaleid
Davis Furniture Bonh
Monitor Arms
Ergotron NX
Fellowes Sena Series
Fellowes Edge Series
HAT Collective E5
HAT Collective E2
Humanscale M2.1
Haworth Belong
dESKS & TABLES
Collaborative
Occasional/Side
Desks
Collaborative TABLES
BuzziSpace BuzziMilk
AIS E Series
Work Tools
Lighting
Power
Decor
acoustic
Private Offices
SitOnIt Motif
Haworth Belong Accessories
Compose Echo Tablet Markerboards
Haworth Planes Ancillary
Compose Echo Pivoting Tray
Haworth Keyboard Tray
Haworth Ergotron Mobile Cart
AIS Mixers PET Sling
AIS Mixers Organization Tools
Haworth Collaborate Team Cart
Humanscale CPU200 CPU Holder
Humanscale Tech Tray
BuzziSpace BuzziShade
Pablo Design UMA
Pablo Designs Bola Disc
Pablo Designs Contour
AIS LIM Light
Fellowes Amble
Davis Bonh Lume
Haworth Workstation Power Solutions
Haworth Belong Power Hatch
Haworth Belong Wire Management
Haworth Belong Power Modules
Haworth Collaborative Power
AIS Mixers Ashley
HAT Collective Reya
Davis Felty
JANUS et Cie Grotto
BuzziSpace BuzziPleat
BuzziSpace BuzziMirage
BuzziSpace BuzziPlank
AIS Pillows
Davis Sticks
Davis Bonh
Planes Height-Adjustable Table
Haworth
Compose Echo Screen
Fern
Bedside Storage Pantry
Compose Workspaces
Poppy Guest
Pixo
Pablo Designs
Active Components Suspended Ped
Compose Beam
PopUp Table
Active Components Storage
Intuity Workspace
Very
Masters Series
Lotus
Cappellini
Openest Chick Pouf
Downtown
Paltrona Frau
Ginger
X Series
Maari
Pip Collaborative Table
Cielo XL
Resonate Chair
Mangas Natural
Gan
Resonate Lounge
Bong
Circa
LC5
Cassina
Smoke
LC3
Buzzi Mirage
BuzziSpace
BuzziShade
Nuvola Rossa
Archibald
Poltrona Frau
Cabana Lounge
Orla
Gong
Executive Wood & Executive Wood A5
Belmont
Contour
Bola Disc
Diagonales
GAN
Immerse
Hi Pad
BuzziPlant
Uma
Bandas Space Rug
Bandas Space Seating Modules
Mangas Space
BuzziJet
Windowseat
Openest Privacy Booth
Soji
BuzziBooth
Hello Lounge
Planes Training Table
Planes Ancillary
Bluescape
Be_Hold
Pip
Very Side and Seminar
Tilt
BuzziMilk
BuzziPicNic
BuzziLight Mono
Forest
JANUS et Cie
Riverbend & Pebble
Cultivate
Bac Chair
Training
Lobby
Wanders' Tulip
Openest Sprig
Lud'o
Mex-Hi
Hand Knotted Degrade
9 Tables
Back-Wing
BuzziFalls Standing
Lana
Openest Chick Poufs
Openest Plume
Mangas Original
Openest Feather
Newood
Kennedee
Poltrona-Frau
Mush
LC2
Fronzoni '64"
Torei
JANUS Titan Umbrella
JANUScafe
Quinta Table
Gigi II
Slant Chair
Slant Table
Solis Drum
SEE! Lounge
BuzziPouf
