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pRIVATE oFFICES
Community Spaces
Conference RoomS
Retreats
Training
Artwork guidelines
White Sweeps guidelines
Wardrobe, hair & makeup (detailed) guidelines
Picking a video category
Assets to download
Do's
Don'ts
Avoid too much contrast or saturation
Avoid high offset or filtered images
Avoid overstylized and filtered images
Do not add fake backgrounds or window scenes. blown-out
windows are a better way to
solve for distracting elements
Retouch distracting tattoos (most are ok)
a.
b.
c.
d.
e.
a.
b.
d.
c.
e.
Don'ts
Spaces should have minimal distractions and good natural light to avoid additional retouching
Keep retouching minimal
Color and lighting should be bright and balanced
Product should be shown in its best but true form; straighten rugs, retouch fingerprints, dust, and scratches, clean up seams, etc.
Lighting should be photographed on if possible rather than retouched
Photograph digital screens on and working with simple and realistic subject material to avoid adding in later
Retouch exit signs, signage, outlets, lighting, conduits, and other architectural elements if distracting
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Do's
Retouching
Do's
Don'ts
Avoid setting casters to perfection while talent is seated
Avoid featuring bottoms of desks and task chairs
Avoid busy floor plates with too much product
a.
b.
c.
a.
b.
c.
FPO
Don'ts
Casters should look natural with talent in task chairs
Furniture should have space to breathe in floor plate
Casters should be set for product hero shots of task chairs
Chairs should be the same height and casters set for shots with multiple task chairs
Angle product to camera for product hero shots
a.
b.
c.
d.
e.
a.
b.
d.
c.
e.
Do's
Furniture
Artwork enhances the space.
It should be:
Graphic
Simplistic
Abstract painting or architectural prints
Subtle color, monochromatic, or black and white
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Artwork
Do's
Don'ts
Avoid over-doing props to convey busyness
Avoid pops of color/pattern
No open laptops unless being utilized
Space should remain real and approachable
Unrealistic or artificial feeling props
Avoid distracting artwork
a.
b.
c.
d.
e.
f.
FPO
FPO
FPO
a.
d.
b.
c.
e.
f.
Don'ts
Plants add an emotive element to the space
Utilize product/space colors in styling elements
Shelving layers natural elements with graphic shapes
Art should elevate and not distract
Content should feel real and authentic
Simple and minimal shared spaces
a.
b.
c.
d.
e.
f.
a.
d.
b.
c.
e.
f.
Do's
Staging
Do's
Don'ts
Avoid patterns or bright colors
Avoid overly rending clothing, or distracting fits and cuts
Avoid clothing that feels too seasonal
Avoid distracting jewelry or accessories such as statement necklaces
Watch out for distracting out-of-place hair
Avoid brightly colored hair
a.
b.
c.
d.
e.
f.
a.
d.
b.
c.
e.
f.
FPO
FPO
FPO
Don'ts
Keep hair and make-up natural
Use tailored and fitted clothing
Choose effortless but fashionable pieces
Choose casual but business forward looks
Choose seasonally neutral clothing
Create monochromatic looks with environment
Keep wardrobe netural and cohesive between talent and environment
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FPO
FPO
FPO
Do's
Wardrobe, Hair and Makeup
Styling
Artwork
Staging
Wardrobe, Hair and Makeup
Furniture
Do's
Don'ts
Avoid stiff or awkward posture
Avoid slouchiness, both unflattering to talent and product
Avoid unnatural posing and facial expressions
Avoid lens distortion that creates unflattering angles
Avoid shooting bottom of feet
Don’t shoot people as motion blurs
a.
b.
c.
d.
e.
f.
a.
d.
b.
c.
e.
f.
Don'ts
Always cast people who can be used in videos and not just still imagery
Approach photoshoots as if you are shooting a film, considering the framing and narrative of each shot
Help people look relaxed
Emphasize people as focal point vs. product
Diversity should be reflected in race, age, and gender
Ensure all product fits talent height, and is used properly
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Do's
People
People are an organization’s most important asset and an essential component of our photography and videos. It’s important to capture the moment when people are in their natural state—like life at a glance—to create a personal connection with the viewer.
Do's
Don'ts
Avoid distorted lenses and forced angles
Do not use overhead or can lights
Avoid distractions; personal items, visual tangents, and clutter
a.
b.
c.
a.
b.
c.
FPO
Don'ts
Respect natural colors and textures
Frontal views are usually the most flattering to spaces
Shoot with natural light, or create a soft and artificial even light
Minimize distractions; move artwork, furniture, plants, or avoid certain angles as needed
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Do's
Existing Spaces
Do's
Don'ts
Avoid spaces with a lot of visual busyness; such as patterned carpet, conduit, discolored walls, and other distracting elements
Avoid artifical lights or overheads
Avoid distorted angles or over-using aerial views
Do not create settings that feel inauthentic
Avoid over-populating space with talent
a.
b.
c.
d.
e.
a.
b.
c.
d.
e.
Don'ts
Scout authentic spaces with potential to be inspiring
Shoot with natural light, spaces with
a lot of windows
Find unique architectural elements and embrace them
Limit aerial views to showing entire space
Scout spaces with a variety of rooms to utilize
a.
b.
c.
d.
e.
a.
b.
c.
d.
e.
Do's
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