BETA
pRIVATE oFFICES
LPAS
SACRAMENTO KINGS
Retreats
SMUD
Artwork guidelines
White Sweeps guidelines
Wardrobe, hair & makeup (detailed) guidelines
Picking a video category
Assets to download
Do's
Don'ts
Avoid too much contrast or saturation
Avoid high offset or filtered images
Avoid overstylized and filtered images
Do not add fake backgrounds or window scenes. blown-out
windows are a better way to
solve for distracting elements
Retouch distracting tattoos (most are ok)
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Don'ts
Spaces should have minimal distractions and good natural light to avoid additional retouching
Keep retouching minimal
Color and lighting should be bright and balanced
Product should be shown in its best but true form; straighten rugs, retouch fingerprints, dust, and scratches, clean up seams, etc.
Lighting should be photographed on if possible rather than retouched
Photograph digital screens on and working with simple and realistic subject material to avoid adding in later
Retouch exit signs, signage, outlets, lighting, conduits, and other architectural elements if distracting
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Do's
Retouching
Do's
Don'ts
Avoid setting casters to perfection while talent is seated
Avoid featuring bottoms of desks and task chairs
Avoid busy floor plates with too much product
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b.
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b.
c.
FPO
Don'ts
Casters should look natural with talent in task chairs
Furniture should have space to breathe in floor plate
Casters should be set for product hero shots of task chairs
Chairs should be the same height and casters set for shots with multiple task chairs
Angle product to camera for product hero shots
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Do's
Furniture
Artwork enhances the space.
It should be:
Graphic
Simplistic
Abstract painting or architectural prints
Subtle color, monochromatic, or black and white
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Artwork
Do's
Don'ts
Avoid over-doing props to convey busyness
Avoid pops of color/pattern
No open laptops unless being utilized
Space should remain real and approachable
Unrealistic or artificial feeling props
Avoid distracting artwork
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f.
FPO
FPO
FPO
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Don'ts
Plants add an emotive element to the space
Utilize product/space colors in styling elements
Shelving layers natural elements with graphic shapes
Art should elevate and not distract
Content should feel real and authentic
Simple and minimal shared spaces
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Do's
Staging
Do's
Don'ts
Avoid patterns or bright colors
Avoid overly rending clothing, or distracting fits and cuts
Avoid clothing that feels too seasonal
Avoid distracting jewelry or accessories such as statement necklaces
Watch out for distracting out-of-place hair
Avoid brightly colored hair
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f.
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d.
b.
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f.
FPO
FPO
FPO
Don'ts
Keep hair and make-up natural
Use tailored and fitted clothing
Choose effortless but fashionable pieces
Choose casual but business forward looks
Choose seasonally neutral clothing
Create monochromatic looks with environment
Keep wardrobe netural and cohesive between talent and environment
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FPO
FPO
FPO
Do's
Wardrobe, Hair and Makeup
Styling
Artwork
Staging
Wardrobe, Hair and Makeup
Furniture
Do's
Don'ts
Avoid stiff or awkward posture
Avoid slouchiness, both unflattering to talent and product
Avoid unnatural posing and facial expressions
Avoid lens distortion that creates unflattering angles
Avoid shooting bottom of feet
Don’t shoot people as motion blurs
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Don'ts
Always cast people who can be used in videos and not just still imagery
Approach photoshoots as if you are shooting a film, considering the framing and narrative of each shot
Help people look relaxed
Emphasize people as focal point vs. product
Diversity should be reflected in race, age, and gender
Ensure all product fits talent height, and is used properly
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Do's
People
People are an organization’s most important asset and an essential component of our photography and videos. It’s important to capture the moment when people are in their natural state—like life at a glance—to create a personal connection with the viewer.
Do's
Don'ts
Avoid distorted lenses and forced angles
Do not use overhead or can lights
Avoid distractions; personal items, visual tangents, and clutter
a.
b.
c.
a.
b.
c.
FPO
Don'ts
Respect natural colors and textures
Frontal views are usually the most flattering to spaces
Shoot with natural light, or create a soft and artificial even light
Minimize distractions; move artwork, furniture, plants, or avoid certain angles as needed
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Do's
Existing Spaces
Do's
Don'ts
Avoid spaces with a lot of visual busyness; such as patterned carpet, conduit, discolored walls, and other distracting elements
Avoid artifical lights or overheads
Avoid distorted angles or over-using aerial views
Do not create settings that feel inauthentic
Avoid over-populating space with talent
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Don'ts
Scout authentic spaces with potential to be inspiring
Shoot with natural light, spaces with
a lot of windows
Find unique architectural elements and embrace them
Limit aerial views to showing entire space
Scout spaces with a variety of rooms to utilize
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Do's
Created Spaces
Spaces
Existing Spaces
Created Spaces
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LPAS
BETA HEALTHCARE
After the COVID-19 shutdown in March of 2020, BETA Healthcare Group gave careful thought to a return-to-work strategy for their four offices. Western Contract worked closely with BETA Healthcare Group’s executive board to develop furniture standards as part of an incentive plan to get people excited about returning to the office. Careful attention was given to ergonomic comfort, acoustics, wire management, personal equipment needs, and general office flow for spaces such as private offices, work/hotel stations, collaborative spaces, cafés, and outdoor patios. BETA Healthcare Group offices are currently located in Northern California, the San Francisco Bay Area, and Southern California.
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Sacramento Kings
LPAS
In late 2021, our team began collaborating with LPAS on design concepts for their new office. After exploring different ideas and touring Haworth’s West Michigan headquarters, we were selected as their preferred vendor. By early 2022, we started the design process, carefully selecting furniture and finishes that reflected the architectural details of the space, including demountable walls, workstations, lounge areas, custom storage, and private offices.
Our design team focused on custom storage solutions tailored to LPAS’s workflow, including specialized units and employee lockers for their free-address setup. A custom Pergola near the entrance provides an inviting space for casual meetings and visitors.
Completed in February 2023, LPAS now enjoys a warm, functional, and welcoming office where they’ve hosted tours, events, and day-to-day collaboration.
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Wolfe & Wyman
SMUD
In 2018, we were selected to provide the systems furniture, private office furniture, and demountable walls for the SMUD HQ Historical Building Restoration project. With multiple floors to coordinate, we worked with the client to design the stations in different areas specific to certain roles and departmental needs, while standardizing the overall look and finishes. After this project completed, we have continued to work with SMUD on other locations- updating what they had a creating a slightly different look than HQ, but the same general station layout we originally developed.
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Western Contract
WOLFE & wYMAN
Western Contract was privileged to provide furniture to Wolfe & Wyman, a law firm, when they decided to renovate a building in Midtown, Sacramento. Relocating from their high-rise office space, the mid-century building which had been vacant, became transformed into a beautiful and functional workspace. The project included a lobby, conference room, private offices, workstations, and a break room, each with a nod toward the mid-century modern aesthetic. In an effort not to be wasteful, Western Contract incorporated gently used items from Wolfe & Wyman’s previous space and integrated them seamlessly into the new environment. With the always impressive vision of RMW Architects, the oranges and bright blues throughout the space provide a vibrant environment while maintaining a professional atmosphere for both staff and clients.
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sacramento regional fire emergency communications center
CIF
We collaborated directly with the Business Operations team at the Sacramento Fire Regional Emergency Communications Center to furnish and design their new suite. The project included outfitting private offices, a lounge, a break area, workstations, and a dedicated training room. As design lead, we focused on creating a functional, welcoming environment that reflects Sacramento Fire’s culture and commitment to excellence.
To support training needs, we utilized a demountable wall system to construct a flexible, purpose-built training room. Our team worked closely with other vendors to ensure the space was fully operational and ready by day one. A key goal was to update the furniture and finishes to create a brighter, more inviting atmosphere.
In addition to furniture, we provided comprehensive décor services, incorporating accessories such as plants, rugs, and lounge seating elements to elevate comfort and visual appeal. The result is a cohesive, modern suite that supports productivity while celebrating the mission of Sacramento Fire.
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California INTERSCHOLASTIC federation
Western, as the chosen partner with LPAS Architects, worked together in the build-out of the the office space for the relocation of the CIF-SJS. We worked closely with LPAS to design furniture layouts to provide the CIF-SJS team with private offices, reception, training room and break room all on-budget and on-time. Individual offices were thoughtfully designed for the user and the way they work. Our wall-systems were utilized in the offices and training room as a cost savings to construction.
Greenhaus
