Interactive Timeline

JANUARY

Basement Remodel Hacks to Do in 1 Weekend — Work, DIY, written with Outdoor slotted in with focused DIY projects (fishing pole rack DIY etc) Tailgate to Tarpon: The Outdoorsman's Guide to Florida's East Coast — Outdoors, written Do You Trust the Ice? A Fool's Guide to Driving on Frozen Lakes — Outdoors, written Evergreen: Inherent SEO factor each recurring season

$1031.00

home

YEAR 1

YEAR 2

Expected growth over 3 years

$1031.00

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur viverra quam urna, eget aliquam nibh malesuada non. Curabitur eget mauris nec neque rutrum ullamcorper. Curabitur eu ante at ante bibendum scelerisque eget sagittis nisl. Sed a augue nec diam dictum.

YEAR 1

YEAR 2

YEAR 3

$10,000

YEAR 2

$20,000

Expected growth over 3 years

$2062.00

YEAR 1

YEAR 2

YEAR 3

$20,000

Expected growth over 3 years

$2062.00

YEAR 1

YEAR 2

YEAR 3

Expected growth over 3 years

$5155.00

YEAR 1

YEAR 2

YEAR 3

$200,000

MARCH

FEBRUARY

How to Pack It In: Winter Fishing Gear Guide — Outdoors, Camping, Auto written Bass (FISH HERE) Lakes Never on the Beaten Path — Outdoors, Fishing, written Getting to the Bassmaster Classic in Birmingham — Outdoors, Auto, written

Big Bend (NTL PARK HERE) by Silverado — Outdoors, Camping, written -> like this concept as removable second travel concept. The Most Iconic Paddle-In Overnight Camping Spots in the US — Outdoors, DIY, written If You Wanted to See the Best Games of the Entire NCAA Tournament, This is the Road Trip You Should Take — Sports, written, image/map

Let your Silverado inspire you. The natural American outdoors comes to life in 30 outdoor-centered, DIY experiences with Silverado-inspired guides (national -> home) for readers to on their own. Focus on Silverado visuals, packing guides, maps, and more digestible content readers can download. Organic content strategy calendared around trending concepts for natural amplification.

Click on Circles or Q1 - Q4

Silverado Inspired' TIMELINE

The Great American Summer Bite Guide — Outdoors, Fishing, Camping, Auto, written The Tailgaters' Guide to Backcountry Camping, Auto around NASCAR # of the Things We All Hate to Do Without a Pickup — Auto, Work, written

JUNE

MAY

APRIL

Build the Perfect Rustic Pergola in 48 Hours — Outdoors, Work, DIY Forget Plastic Corn Hole, DIY Your Own Backyard Games — Outdoors, Work, DIY What Truck Lovers Should Pay Attention to During the NAIAS — Auto, Written Why's Everyone Paying Attention to European Soccer Right Now? — Sports, written

ATV-Friendly Campgrounds with Fishable Waters [x] Miles Away — Outdoors, Fishing, Auto motorsports Searching for the Real Walleye Capital of the World — Outdoors, Written The Highest Mountains in America You Can Drive Over in Your Truck — Auto, Outdoors, written

Kayak Fishing: All-Skills Advice from the Best Guides Working Right Now — Outdoors, Fishing, Auto What Keeps an American Off-Grid Farm Running — Outdoors, Camping, Work written #Places to Camp to Escape the Summer Heat — Outdoors, written

We Packed 3 Trucks Full with a Boat on the Back: Which Held Up the Best? -> Outdoors, Boating, Camping, written -> Low-key comparison against RAM, F150, in-market competitors # Famous Fishing Cities You Can't Visit Without Casting a Line — Travel, Outdoors, written

Stargazing by Silverado: Everything You Need to Camp Out — Outdoor, Camping, DIY 50 Roads Made for Sunday Driving — Outdoor, Auto Conquering the Weekend To-Do List in Time for Sunday's NFL Games — Sports, Work, written

SEPTEMBER

AUGUST

JULY

Silverado-Inspired Peace in Paradise — Outdoor, off-grid, fishing core written The Leaves Change Best from These Fishing Spots — Outdoor, Fishing Making Your Truck the Ultimate Public Lands Hunting Vehicle — Outdoors, written

Winter on the Water: How to Stay on the Boat All Year — Outdoors, Fishing, Boating Here's Why Right About Now is the Worst Time for Deer and Truck Collisions — Outdoors, Auto, written

Hosting the Holiday at the Tailgate — Outdoors, DIY 30 Epic Fishing Trips to Ask Santa For This Year — Outdoor, Fishing, Camping What's the Best Way to Get You (and All Your Stuff) Home for the Holidays? — Auto, written

DECEMBER

NOVEMBER

OCTOBER

Thank You, Soldier

Highlight natural American outdoors using momentum from Chevy's persuasive Real People, Not Actors campaigns since 2014. Surprise get is what's in their own backyard, made easier traveling in the Silverado, in many ways (nationally, regionally, locally, unique outdoor, home, unique outdoor) in 30 real-life outdoor (fishing) -centered travel experiences. Silverado at visual core of every experience w inner dash cam footage of getting there, unloading and loading, hauling outdoor gear. Organic content strategy calendared to coincide with experiences through 'Silverado Inspired'.

Silverado Inspired

VISUAL CONCEPT

'Great American Race' Tailgate to Tarpon

VISUAL CONCEPT

Backyard Reboot

VISUAL CONCEPT

The Only Truck on the Road: Camping America's Ghost Towns

VISUAL CONCEPT

$20620.00

Expected growth over 3 years

$200,000

YEAR 3

YEAR 2

YEAR 1

$10031.00

Expected growth over 3 years

$100,000

YEAR 3

YEAR 2

YEAR 1

$5155.00

Expected growth over 3 years

$50,000

YEAR 3

YEAR 2

YEAR 1

$2062.00

Expected growth over 3 years

$20,000

YEAR 3

YEAR 2

YEAR 1

JANUARY

Basement Remodel Hacks to Do in 1 Weekend — Work, DIY, written with Outdoor slotted in with focused DIY projects (fishing pole rack DIY etc) *Feb 2019 Pinterest saw 60% YoY growth in searches related to basement remodels Tailgate to Tarpon: The Outdoorsman's Guide to Florida's East Coast — Outdoors, written Part travel guide, part gear guide to Florida's coast from camp/tailgate set-up to Keys fishing trip — stripped down vers of Visual Concept Do You Trust the Ice? A Fool's Guide to Driving on Frozen Lakes — Outdoors, written Evergreen: Inherent SEO factor each recurring season

$1031.00

$200,000

YEAR 1

YEAR 2

Expected growth over 3 years

$1031.00

YEAR 1

YEAR 2

YEAR 3

$10,000

YEAR 2

$20,000

Expected growth over 3 years

$2062.00

YEAR 1

YEAR 2

YEAR 3

$20,000

Expected growth over 3 years

$2062.00

YEAR 1

YEAR 2

YEAR 3

Expected growth over 3 years

$5155.00

YEAR 1

YEAR 2

YEAR 3

$200,000

MARCH

FEBRUARY

How to Pack It In: Winter Fishing Gear Guide — Outdoors, Camping, Auto written Divided by type — Ice fishing, fly fishing, bass, muskie etc Bass (FISH HERE) Lakes Never on the Beaten Path — Outdoors, Fishing, written Listing of ~12 locations, 1 per every 2 states in Southern, Midwestern focus for reader accessibility to readers, fishing guides and what to bring. Evergreen vs winter-specific. Hidden gems angle vs well-known. Getting to the Bassmaster Classic in Birmingham — Outdoors, Auto, written

Big Bend (NTL PARK HERE) by Silverado — Outdoors, Camping, written -> like this concept as removable second travel concept to pitch roughly, [place by Silverado] Americana-focused travel guide out to Big Bend, rugged terrain and Silverado-based gear guide and review for packing and comfort in road trip. The Most Iconic Paddle-In Overnight Camping Spots in the US — Outdoors, DIY, written How-to guide to paddle and overnight camping trips with location spotlights around US, Silverado packing and tech at core of navigation/map/packing talk If You Wanted to See the Best Games of the Entire NCAA Tournament, This is the Road Trip You Should Take — Sports, written, image/map

Highlight natural American outdoors using momentum from Chevy's persuasive Real People, Not Actors campaigns since 2014. Surprise get is what's in their own backyard, made easier traveling in the Silverado, in many ways (nationally, regionally, locally, unique outdoor, home, unique outdoor) in 30 real-life outdoor(fishing)-centered travel experiences. Silverado at visual core of every experience w inner dash cam footage of getting there, unloading and loading, hauling outdoor gear. Organic content strategy calendared to coincide with experiences through 'Silverado Inspired'.

Silverado-Inspired 'Great American Race'/Tailgate to Tarpon: Outdoors, Fishing, Camping // Automotive // Sport, NASCAR Can You Eat an Entire Tailgate Meal On a Tailgate? — Auto, video