The Strategy
Background
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4.2M Total Impressions
22,436 Clicks
0.53% Blended CTR
SIG SAUER ran a campaign with
Wide Open Media to increase their brand awareness and sales.
SIG SAUER wanted to drive awareness of Elite Hunter Tipped Ammo and boost their overall web traffic with purchase intent.
Objective
Key Results
SIG SAUER has brought their expertise
to the hunting ammunition forefront with
Elite Hunter Tipped Ammo.
Wide Open Media launched a campaign with display advertising and native content to attract the millions of loyal Wide Open Media readers and boost awareness.
SIG SAUER launched 3 desktop takeovers on Wide Open Spaces, Wide Open Media, and The Truth About Guns resulting in a total of:
• 693,115 Impressions
• 12,048 Clicks
• 1.76% Average CTR
Desktop
Wide Open Media distributed a video for SIG SAUER promoting their new ammunition and firearms line providing them with 200,002 impressions.
Video
To engage the 70% of WOM audiences that consume content via mobile, SIG SAUER leveraged multiple Interscroller placements and a Mobile Adhesion to get in front of our readers on the go.
The mobile campaign advertising efforts on WOS, WOM, and TTAG concluded with a successful total of 1,650,166 Impressions and 8,831 Clicks.
Mobile
Wide Open Spaces editorial staff created a custom content article covering SIG SAUER’s Elite Hunter Tipped Ammo that provided them with 125,008 impressions and 2,874 reads.
Native
To increase their full line of Elite Hunter Tipped Ammo purchases and drive additional traffic to SIGSAUER.com, two Dedicated Mailers were released along with one Daily Mailer.
A total of 1,603,204 Impressions and 38,985 Opens resulted from these.
Mailer
SIG SAUER’S campaign successfully introduced their brand and Elite Hunter Tipped Ammo offerings through various advertising efforts, achieving over 4.2M impressions and 22K+ clicks.
The Success
Case Study