Background
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4.2M Total Impressions
22,436 Clicks
0.53% Blended CTR
SIG SAUER ran a campaign with
Wide Open Media to increase their brand awareness and sales.
With the launch of The Navigator Series, LaCrosse Footwear
searched for an innovative way to reach and amplify Whitetail and
Big Game Hunters across the United States. Wide Open Media
used this perfect opportunity to engage their millions of followers by
creating a campaign centered around a core focus:
Maximizing Brand Impact.
Objective
Key Results
SIG SAUER has brought their expertise
to the hunting ammunition forefront with
Elite Hunter Tipped Ammo.
4.51M
SIG SAUER launched 3 desktop takeovers on Wide Open Spaces, Wide Open Media, and The Truth About Guns resulting in a total of:
• 693,115 Impressions
• 12,048 Clicks
• 1.76% Average CTR
RESULTS BY NUMBERS
Paid ad boost against target demo
Organic distribution through social influencer network
Onsite distrubition via embedded video player at
the bottom of related content
Recipe article written by Wide Open Eats Editor
with video embedded and posted on site and distributed on Facebook
DISPLAY
To leave a lasting impression on the audience, engaging desktop and mobile display placements ran on Wide Open Spaces. Rich media elements were also leveraged for additional effect.
Series Elements
How did we do it?
GIVEAWAY
Sugarlands Distilling Co. ran a giveaway through Wide Open Country. Over the course of the 30-day
flight, we gave away 15 prizes, including a trip to the Sugarlands Distillery in Gatlinburg, Tennessee.
Wide Open Media promoted the giveaway on social platforms through our social influencer network
and on-site native articles to drive impressions and entries. We also utilized dedicated mailers directed
at Wide Open Country subscribers to amplify the engagement and opportunity for our readers.
950,003 Impressions
8,987 Site Visitors
Results
Organic upload of two Sugarlands Ads
Shares and promotion of videos
Paid boost against target demo
Social influencer network integration
Earned media with fans making the
drinks themselves and sharing them via
social media
Elements
SOCIAL
Idea Generation and writing done by WOM editors
Edits and final approval by Sugarlands marketing team
Articles live in perpetuity on site
Distributed via custom native content ad unit served onsite
Distributed via social media
100% SOV on display ads on page
Elements
NATIVE
22,000 Reads
Drove 1100+ clicks to site
Strong back-linking boosts SEO
Performance
Designed by WOM in-house creative content studio
Click tracking through DFP and UTM provided
by Sugarlands
Full delivery against target demo
Average CTR 0.38%
Desktop and Mobile Leaderboard
DISPLAY
Custom-built Rich Media display provided additional video distribution and high-impact branding
Unit built by in-house content studio and Clip Centric
Cross-device placement
Rich Media Display
15K
2M+
Brand Impressions
Site Visitors
Sweeps Impressions
The desktop placements provided a maximum share of voice for LaCrosse and aimed to catch the attention of our readers above the fold and front and center.
The mobile units grabbed our readers on the
go and promoted LaCrosse with placements throughout the entire mobile browsing experience
1,510,025 Impressions
4,546 Site Visitors
VIDEO
250,000 Impressions
1,053 Site Visitors
LaCrosse looked to Wide Open Media as a distribution channel for their 15 and 30 second pre-roll videos in an effort to capture the viewers’ attention for a longer time span.
MAILER
1,800,000 Impressions
123,202 Opens
With the intent of driving traffic to LaCrosses'
website and increasing The Navigator Series
product purchases, 6 Daily Mailers were sent
to Wide Open Spaces email subscribers
throughout the campaign.
SWEEPS/GIVEAWAY
2,000,546 Impressions
7,447 Visits
2,907 Entries
To increase brand awareness among the 4M+
Wide Open Spaces readers, LaCrosse launched
the Boots For Every Season Giveaway.
The sweepstakes ran for a month and provided
LaCrosse with thousands of new outdoors
oriented consumers.
The 4-pronged approach Wide Open Media orchestrated amounted to a massive success for LaCrosse Footwear. The goal of increasing brand awareness was achieved with 4,510,028 brand impressions and 15,028 site visitors.
The Results
