Background
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4.2M Total Impressions
22,436 Clicks
0.53% Blended CTR
SIG SAUER ran a campaign with
Wide Open Media to increase their brand awareness and sales.
Over the course of two months, Wide Open Media celebrated the holiday season by producing three original recipes with companion videos and native content articles. The original content focused on the inspiring history, culture, and values of Sugarlands Distilling Co. as a brand rooted in tradition and the iconic taste of their famous moonshine varieties. The series culminated in a 30-day giveaway with Wide Open Media and Sugarlands to deliver certificates and memorabilia to Americans across the country during a thoughtful and giving time of year.
Objective
Key Results
SIG SAUER has brought their expertise
to the hunting ammunition forefront with
Elite Hunter Tipped Ammo.
Impressions – 11,000,000
Visits to site – 38,000
Video views – 2,750,000
Time reading content – 360,000 minutes
Email list sign ups – 11,000
Social Media followers – 10,000
SIG SAUER launched 3 desktop takeovers on Wide Open Spaces, Wide Open Media, and The Truth About Guns resulting in a total of:
• 693,115 Impressions
• 12,048 Clicks
• 1.76% Average CTR
Campaign Performance
Paid ad boost against target demo
Organic distribution through social influencer network
Onsite distrubition via embedded video player at
the bottom of related content
Recipe article written by Wide Open Eats Editor
with video embedded and posted on site and distributed on Facebook
Distribution
Recipe ideation and creation by Wide Open
Eats Test Kitchen
Filmed and edited in-house by WOM Creative Studio
Evergreen video files owned by Sugarlands in perpetuity
Series Elements
VIDEO
GIVEAWAY
Sugarlands Distilling Co. ran a giveaway through Wide Open Country. Over the course of the 30-day
flight, we gave away 15 prizes, including a trip to the Sugarlands Distillery in Gatlinburg, Tennessee.
Wide Open Media promoted the giveaway on social platforms through our social influencer network
and on-site native articles to drive impressions and entries. We also utilized dedicated mailers directed
at Wide Open Country subscribers to amplify the engagement and opportunity for our readers.
11,000 – Individual Entries
5,066 – Facebook Visits
3,192 – Twitter Followers
3,173 – Instagram Followers
5,925 – Website Visits
Results
Organic upload of two Sugarlands Ads
Shares and promotion of videos
Paid boost against target demo
Social influencer network integration
Earned media with fans making the
drinks themselves and sharing them via
social media
Elements
SOCIAL
Idea Generation and writing done by WOM editors
Edits and final approval by Sugarlands marketing team
Articles live in perpetuity on site
Distributed via custom native content ad unit served onsite
Distributed via social media
100% SOV on display ads on page
Elements
NATIVE
22,000 Reads
Drove 1100+ clicks to site
Strong back-linking boosts SEO
Performance
Designed by WOM in-house creative content studio
Click tracking through DFP and UTM provided
by Sugarlands
Full delivery against target demo
Average CTR 0.38%
Desktop and Mobile Leaderboard
DISPLAY
Custom-built Rich Media display provided additional video distribution and high-impact branding
Unit built by in-house content studio and Clip Centric
Cross-device placement
Rich Media Display