The Strategy
The Execution
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7.7M Total Impressions | 82,149 Clicks | 1.05% Blended CTR
Yokohama teamed up with Wide Open Media
to build brand awareness and drive sales among a new audience of sports-minded readers
SIG SAUER wanted to drive awareness of Elite Hunter Tipped Ammo and boost their overall web traffic with purchase intent.
Objective
Key Results
When you go and write a song, you’re not gonna
have the hit song idea right off the bat, and you’re not gonna catch the big fish right off the bat.
Wide Open Media launched a campaign with display advertising and native content to attract the millions of loyal Wide Open Media readers and boost awareness.
SIG SAUER launched 3 desktop takeovers on Wide Open Spaces, Wide Open Media, and The Truth About Guns resulting in a total of:
• 693,115 Impressions
• 12,048 Clicks
• 1.76% Average CTR
Desktop
Wide Open Media distributed a video for SIG SAUER promoting their new ammunition and firearms line providing them with 200,002 impressions.
Video
To engage the 70% of WOM audiences that consume content via mobile, SIG SAUER leveraged multiple Interscroller placements and a Mobile Adhesion to get in front of our readers on the go.
The mobile campaign advertising efforts on WOS, WOM, and TTAG concluded with a successful total of 1,650,166 Impressions and 8,831 Clicks.
- CB30
2,130,282 Impressions | 290,497 Video Plays | 3,866 Clicks
Native
To increase their full line of Elite Hunter Tipped Ammo purchases and drive additional traffic to SIGSAUER.com, two Dedicated Mailers were released along with one Daily Mailer.
A total of 1,603,204 Impressions and 38,985 Opens resulted from these.
Mailer
SIG SAUER’S campaign successfully introduced their brand and Elite Hunter Tipped Ammo offerings through various advertising efforts, achieving over 4.2M impressions and 22K+ clicks.
The Success
Case Study
Wide Open Media developed a driven, impactful campaign
filled with display and unique content placements to engage the maximum amount of new consumers for Yokohama.
The Idea
On The Water” was the fundamental concept for this campaign: the core belief that going out on the water and fishing is for anybody. Sponsored by Zebco, up-and-coming musicians hit the
water with rod in hand to talk with us.
The Execution
With help from Zebco, Wide Open Media met up with rising country artists out on the water where they talked about their careers, the impact of fishing on their lives and creative process, and what excites them about the water.
On The Water” Video Series
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Fishing is like songwriting in a
sense that it's worth the time… it’s a way of
connecting with yourself.
2,016,188 Impressions | 268,017 Video Plays | 3,036 Clicks
- Sam Riggs
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When you come up with something or
you catch something that you always wanted, it’s
absolutely incredible
2,229,529 Impressions | 285,622 Video Plays | 2,457 Clicks
- Rob Baird
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When you fish you connect to something,
and when you play music… we’re totally connected
to that. That’s why we do it
1,958,086 Impressions | 305,457 Video Plays | 5,058 Clicks
- Statesboro Revue
Desktop
Yokohama leveraged our high impact Desktop Takeover and Jumbo Header placements for a 100% share of voice directed towards Wide Open Media’s audience.
o 2,090,136 Impressions
o 26,487 Clicks
o 2.46% CTR
Desktop
In order to engage with Wide Open Media readers at each stage of the mobile browsing process, Yokohama utilized the Adhesion, Interscroller and Leaderboard placements.
These resulted in a combined total of:
o 4,843,252 Impressions
o 54,787 Clicks
o 1.59% CTR
Mobile
The mobile Interscroller placement was utilized for every video launch on WOS, WOC, and WOR and performed well with 1,000,018 Impressions, 1,613 Video Plays, and 6,778 Clicks
Social
To further views and engagement, all videos from the series were also posted on the Wide Open Spaces and Wide Open County Facebook and Instagram pages.
This resulted in a combined total of 627,633
Impressions and 260,891 Video Plays.
Native
Yokohama leveraged our in-house creative team to engage our
users on an editorial level. The unique native content resulted in over
25 million minutes spent reading about Yokohama.
o 858,127 Impressions
Mailer
Banner ads were placed in the Wide Open Spaces and Wide Open Country daily mailers to land directly in the inbox of 350,000+ music and outdoors oriented fans.
o 6,030,176 Impressions
The Success Story
Yokohama successfully increased brand awareness
through this campaign among a new target audience throughout Wide Open Media’s various properties, resulting in over
7.7 Million views and 82,149 clicks.
SCROLL
DOWN
The “On The Water” campaign earned over
10 million impressions, placing Zebco in front of the most avid and digitally engaged anglers in the US.
10.8M Total Impressions | 1.41M Video Views | 18K Zebco Site Visitors | 625K Social Reach
10.8M Total Impressions
18K Zebco Site Visitors
Mobile
Total
Impressions
Clicks
Blended CTR