2022 MEDIA KIT
POWERED BY PCH MEDIA
Data-Driven Targeting
12
Giveaways Distribution
11
Giveaways Unique Opportunities
10
Display Mobile
09
Display Desktop
08
Video
07
Branded Content Video
06
Branded Content Written
05
Capabilities
04
WOM Partners
03
By the Numbers
02
WOM Network
01
Contact Us
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WOM Studio
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PCH Media
Email
NEXT
PREVIOUS
PCH Audience First Approach
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16
PCH Accountable PMP
Get In Touch
Overview
9 Sites -- Focused on Heartland Consumers and their Passions 22M -- Monthly Visitors 32M -- FB Fans 14M -- Emails Sent Monthly 96% -- Domestic
www.wideopenmediagroup.com
Wide Open Media Network
Where You Want To Be
More Than Music, It’s Country Life
Honest Home Cooking
Driving The Heartland
America's Barnyard & Backyard
Your America
Every Mile Counts
For the Fans, By the Fans
Firearm Reviews, News & Information
We’re a digital native media company that embraces and celebrates the American experience, connecting passionate audiences with content that inspires, informs, and entertains across every corner of the digital world. Our network draws on established luminaries, today’s brightest influencers, and the rising stars of tomorrow to create unforgettable experiences and stories so powerful they can open eyes, change minds, fill hearts.
Access our thorough audience insights across our multiple communities to determine the best option for you. Is it an activation or event? A giveaway or contest? A video series? Paired with our editorial data, we can craft the distribution campaign right for your needs.
Partners
BY THE NUMBERS
11M
Monthly Uniques
75M
Monthly Content Views On and Off Platform
96%
US Audience
80%
Mobile Users
7
Media Brands
13M
Social Followers
63M
Social Reach
350
Content Posts Per Day
BY THE nUMBERS
Wide Open Media PARTNERS
Wide Open Media PARTNERs
Trust Deliverability Unaligned Acquisition Channels Cost is Spiraling Up
Digital Marketing Broken
Branded Content
Display
Sponsorship
Giveaway
UGC
Social
Performance
CAPABILITIES
Written
100% SOV on all display ads Distributed via social, email, and recommended content All content has option to be created by WOM with final agency approval
BRANDED CONTENT
SCROLL DOWN
Who knows our audiences better than we do? One of our most turn-key options, let us tell your story by creating product integrations, unforgettable multimedia call-outs, and custom copy that align your brand with values you care about.
Wide Open Media Group is a modern media company embracing and amplifying the collective American identity. Our house of brands connects engaged audiences with educational and entertaining content deeply rooted in their passions and curiosities.
Rise above the canopy of chatter. Let us create integrated custom video content to tell your story with hands-on ideation and execution from our in-house creative studio.
Video Elements
Pre-roll (:15 or :30sec) Mid-Roll (:15 or :30Sec) Outstream Distribution
VIDEO
Captivate our engaged audiences by delivering video that makes an impact, including pre-roll and mid-roll opportunities. Drive additional opportunities through our strategic social distribution.
Desktop
Take Over (100% SOV) Custom Rich Media Standard IAB Banners 1.0
Reach a targeted audience with High Impact campaigns that are 100% share of voice. Have a great video? Let’s drive user interaction via custom rich media ad units.
Captivate our engaged audiences by delivering video that makes an impact, including pre-roll, mid-roll, and outstream opportunities. Drive additional opportunities through our strategic social distribution.
DISPLAY
Mobile
Take Over Push Down Interscroller Standard IAB Banners
Engage with users on the go with our suite of eight interactive mobile ad units, including Take Overs, Interscrollers, Push Downs and more.
500K Subs Dedicated and Daily Newsletters GEO & Interest Targeting
Targeting with Intention
Solution
EMAIL
We think carefully about the emails we send our readers and it shows; our subscribers are deeply loyal by industry standard. Access our deep analytical insights to create a custom campaign guaranteed to resonate.
Engage with users on the go with our suite of eight interactive mobile ad units, including Take Overs, Interscrollers, Push - Downs and more.
Custom Opportunity Cross Platform & Social Distribution 5 Turnkey Programs Unique One - Off Programs
Unique Opportunities
Build a sponsorship program with us that leverages our distribution platforms to deliver on your marketing KPIs. We offer five turnkey options to drive brand awareness, user engagement, and earned media. Want to run something unique? Work with our Content Studio to build a unique sponsorship aligned to your brand’s most important goals.
SPONSORSHIP
Distribution - 35M Followers UGC - Earned Media Targeted Content Promotion
Distribution
GIVEAWAYS
Leverage our 35M+ social followers to engage with your brand through grassroots, promoted, and earned media opportunities.
Insights
10M+ Digital Impressions (100% SOV on Pets) 36 Native Articles 24 Native Videos 600 Social Shares (10 per Native) 20 Category Link Terms 1 Community Page
Data-Driven targeting
Deliverables:
DATA-DRIVEN TARGETING
Custom Campaign Creations
WOM STUDIO
Rise above the canopy of chatter. Let us create integrated custom content to tell your story with hands-on ideation and execution from our in-house creative studio. Leveraging the crossover between our varying communities, we serve the expert as well as the newcomer. Take advantage of our spectrum of readers.
Why PCH Media is a Must-Buy in 2022
Source: Internal PCH survey data; comScore Media Metrix May 2020
PCH is one of the only premium digital publishers to combine first-party registration and purchase data to provide advertisers with 100% authenticated audiences at scale
50 MILLION
active consumer profiles, with one-to-one relationships
PCH BEST-IN- CLASS IN DRIVING PERFORMANCE
BRAND SAFE ENVIRONMENT
with 85% video viewablility
NEW RICH MEDIA OFFERING
EXTRAORDINARY ENGAGEMENT
10+ minutes per visit
DRIVING~ $1 BILLION
in PCH commerce
73% OF US HH
have engaged with PCH
COMPLIANCE AT OUR CORE
PCH Brand Safety Officer for the Brand Safety Institute
PCH is Uniquely Positioned with an Audience-First Approach
Required registration wall authenticates digital identity + physical location
Quality data, fully opt-in, not reliant on cookies
Not only does PCH have their permission to market to them, they want us to market to them. And we have their trust
PCH gets the right message to the right people at the right moment
Engaging people in their most positive and optimistic state, winning moments.
Data on individuals, not HH
Demographic
Engagement Data
Survey
Identifiable
Transactional Data
Affinity Data
PCH: Accountable PMP
Layer on data via Adx, Rubicon and SpotX
Most guaranteed display viewable at 70% and 90%
85% - Video viewability rate
Personal account management team to continually optimize campaign KPIs
Unique, highly viewable, highly accountable private marketplace
How we activate:
Augment programs and build additional PMPs with custom surveys
75% - Video completion rate
Source: Internal PCH comScore Media Metrix June 2021
Deep Engagement from Real People
Adults 35+ Married Homeowners Older Children Pets Cooking Enthusiasts Skews Slightly Female
Who is the PCH Consumer?
4 BILLION Emails Sent Per Year, Double Open Rates
If you want to start using Ceros to create your next presentation... Get in touch.
charity@wideopenmediagroup.com
Charity Osborne
415.235.4278
