Life,
Not Lifestyle.
Media Kit 2024
Wide Open Media (WOM) embraces and celebrates the American spirit: It's life, not lifestyle.
WOM | About Us
Click on our brands above for more details.
Across WOM, we reach a passionate and engaged audience
of 15 Million. Under the helm of the Publishers Clearing House family (PCH), we bring partners immense value and competitive edge in today's media climate.
15M
Total Audience
98M
Page Views
13M
Social Followers
44M
Authenticated
Users *
Branded Content
Video
Branding
Our Numbers
WOM | Network Overview
2023 Digital
Ad Specs
Millie Gerstein | Brand Partnerships
mgerstein@wideopenmediagroup.com
(978) 852-7320
WOM | Offerings
Wide Open Media
*
Scroll Down
Email
Sponsorship
Giveaway/Sweeps
Newsletters
Ad Descriptions
Terms & Conditions
Display
High-Impact Units
Site Skins
Dedicated Email
Giveaway/Sweeps
Add copy here
970x250, Super Billboard, Mobile Carousel, Mobile Interscroller
1440x1000 layered .psd
file, CTA viewable on left
& right-sides: 166x1100
Static Banner: 300x250
Custom creative +
brand assets
Global Specs
File Formats
Max File Size
Animation
In-Banner
Video/Audio
.jpg, .gif, .png, HTML5
300kb
15 seconds, max 3 loops
User initiated sound, pause
and mute controls
File Type: VAST tag or mp4
Max File Size: 30MB
Duration: 15-30 seconds
Frame Rate: 30 Frames Max
Click Through: Yes
Pre-Roll
Feature Image: 1200x800
Native Content Form > Here
Native
Contact Us
728x90, 300x250, 320x100,
& 320x50
Millie Gerstein | Director of Sales
mgerstein@wideopenmediagroup.com
(978) 852-7320
WOM | PCH Headquarters
300 Jericho Quadrangle
Jericho, NY 11753
We’re all about the Great Outdoors. When we’re
not writing about it, we’re in it: camping, fishing,
gaming, hiking, trail running—and anywhere else
you want to adventure.
Wide Open Spaces
WOM | Leave the Hundred-Mile-a-Minute World Behind
Total Uniques
Median Age
Male % | Female %
Median HHI
Social Following
1.1M
50
73 | 27
$75K
2M
We're storytellers celebrating our country roots:
From country music in all forms—to country lifestyle—
cowboy hat etiquette and all. To us, it’s more than
just music, it’s country life.
Total Uniques
Median Age
Male % | Female %
Median HHI
Social Following
3.3M
54
53 | 47
$65K
2M
Wide Open Country
WOM | It's Not Just Music, It's Life
FanBuzz is For the Fans, By the Fans: From the
office pool—to the endzone chant—to the tailgate burger—and to the seventh-inning singalong.
We like the view from the bleachers, with the rest
of the true fans.
Total Uniques
Median Age
Male % | Female %
Median HHI
Social Following
FanBuzz
2.4M
51
62 | 38
$80K
7M
WOM | For The Fans, By The Fans
IO is open until the end date is specified. This insertion order (“IO”) is governed by and incorporates the AAAA/IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less (“Version 3.0”) (available at http://www.iab.net/media/file/IAB_4As-tsandcs-FINAL.pdf) (the “Terms and Conditions” and, together with this IO, the "Agreement"), modified as follows: WOM (“Media Company”) reserves the right to terminate this agreement on 24 hours written notice. Scheduling and asset changes may be determined by email. Should Advertiser opt to fill less than 100% of units allocated for a given Placement within the agreed flight date period, WOM shall not be bound to deliver remaining unfilled units after the Placement’s end date. Advertiser will not be charged for non-billable actions up to a max scrub rate of 10% of total deliveries. Advertiser shall indemnify, defend and hold harmless Media Company and its principals, officers, directors, employees and representatives from all Losses resulting from any third-party Claim based on or alleging that the Ads or Advertising Materials or the products and services advertised thereby violate any applicable law or infringe the rights (including intellectual property rights) of any third party. This IO shall be governed by the laws of the State of New York, without regard for its choice of law principles. Any action to interpret or enforce this Agreement shall be brought exclusively in the state or federal courts sitting in New York County, New York, and each of the parties irrevocably submits to the personal jurisdiction of such courts and waives any objection to venue therein.
A Super Billboard is a large cross-platform, 1600x400 banner with an optional video embed. This full width unit is served above the page header and can include video, animation, or slideshow carousels.
A Mobile Interscroller reveals fixed creative through a fullscreen window. It can also support vertical video or video
embedded within the creative layout.
A Mobile Carousel is an interactive, swipeable ad format intended for eCommerce and useful for other situations where a brand wants to present multiple products. Please send 3-6 product links, 3-6 product images, product logo + link to site.
A Mobile Leaderboard is a 300x250 Banner.
A Mobile Adhesion is an ad unit that anchors to the bottom of a user's browser window and does not scroll. The unit stays in place and is visible as a user scrolls through page content.
A Pre-Roll Video is an in-stream ad unit that is served in a player before video content.
Terms & Conditions
Descriptions
Creative Type
Super Billboard
Mobile Interscroller
Mobile Carousel
Mobile Leaderboard
Mobile Adhesion
IAB Display
1600x400, 1100x733
300x600 (port.) 812x457 (lan.)
Header 0x52, Image 0x224
300x250
320x50, 320x100
320x50, 300x250, 728x90, 970x250
PSD
PSD
GIF, JPEG, PNG
Ad tag, HTML Zip
Ad tag, HTML Zip
GIF, JPG, PNG, Third Party, HTML5
Yes
Yes
No
Yes
Yes
Yes
We can insert 1x1 and click tracker. We do not accept javascript.
We can insert 1x1 and click tracker. We do not accept javascript.
Header text & product description: 50 characters;
CTA: max 13 characters
Max: :15s animation and 3 loops
Dimensions
Formats Accepted
Animation
Allowed
Notes
If you have any questions, please contact Shannon Kansteiner at skansteiner@wideopenmediagroup.com
Video
Creative Type
Pre-Roll
HD 1080p (1920x1080)
HD 720p (1280x720)
HD 480p (854x480)
MP4, Ad Tag
15 or 30 seconds
Please send a Vast Tag or .mp4 video file that is 15-30 seconds in length.
Dimensions
Formats Accepted
Ad
Duration
Notes
Email
Creative Type
Newsletters
300x250
JPEG, GIF, PNG
We can insert a click tracker. We cannot insert javascript or impressions tracker.
Dimensions
Formats Accepted
Notes
Native
Creative Type
Classic & Immersive Branded Content Options Available
Various
TBD
Dimensions
Duration
Notes
Terms & Conditions
Display
Contact Info
Ad Descriptions
Terms & Conditions
Ad Descriptions
2024 Editorial Calendar
Templates & Instructions
Additional Ad Info
* Figures subject to change
Branded Content
Video
Branding
Email
Sponsorship
Giveaway/Sweeps
.jpg, .gif, .png, HTML5
300kb
15 seconds, max 3 loops
User initiated sound, pause
and mute controls
File Formats
Max File Size
Animation
In-Banner
Video/Audio
Global Specs
Newsletters
Display
High-Impact Units
Static Banner: 300x250
Add copy here
Dedicated Email
Super Billboard, Mobile Carousel, Mobile Interscroller
728x90, 970x250, 300x250, 320x100, & 320x50
Custom creative +
brand assets
Giveaway/Sweeps
File Type: VAST tag or mp4
Max File Size: 30MB
Duration: 15-30 seconds
Frame Rate: 30 Frames Max
Click Through: Yes
Pre-Roll
Feature Image: 1200x800
Native Content Form > Here
Native
2024 Digital
Ad Specs
WOM | Offerings
1440x1000 layered .psd
file, CTA viewable on left
& right-sides: 166x1100
Site Skins
Shannon Kansteiner
skansteiner@wideopenmediagroup.com
(832) 465-0626
Millie Gerstein | Brand Partnerships
mgerstein@wideopenmediagroup.com
(978) 852-7320