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WIREWAX
WIREWAX
CONTACT US
CONTACT US
WIREWAX COMMERCE VIDEO
commerce video
LET'S TALK
LET'S TALK
the opportunity in
commerce video ads
swap short form ads for commerce experiences
Short form commerce ads tends to have short attention spans.
WIREWAX enables a short moment to be paused, interacted with, and considered.
IPG found 9x increase in purchase intent with interactive.
turn video ads into a
two-way conversation
Buying products now in a video isn’t always convenient (grab the credit card?) or the product requires consideration (generally over $100).
WIREWAX offers deeply integrated commerce customer flow that allows conversion in site.
Video is now part of the customer experience and builds a delighting relationship with the customer to save and buy products in video.
new interactions, new data
One of the valuable additions of WIREWAX interactivity is data on behavioral use of the video beyond the standard view.
Creators can dig deep into what is generating interaction, how long they linger on products for consideration right through to retargeting with their interests.
types of
commerce video
commerce
ad units
CHARACTERISTICS
Short form
Primarily vertical
Primarily distributed in social platforms and ad units
Tends to be one or small selection of products purchasable
commerce
video experiences
Short to mid form
Both 16:9 and 9:16 formats
More narrative and brand storytelling
CHARACTERISTICS
integrated commerce
video creator
Live Elements™, allowing dynamic product information straight from your e-commerce engine inside the video
Connected into e-commerce of site with both:
• Product databases for serving overlays
• Player API for connecting in-video actions to wishlists and checkout
• Geo and language intelligence for one video to serve multiple regions
CHARACTERISTICS
NBCU checkout
A pioneering new offering and signpost for large content commerce video creators, NBC have recently launched NBCU Checkout with WIREWAX technology which connects the interactions within video to the website for the purposes of making a seamless conversion on a commerce product in NBC content.
Since the first phase launched in August 2020, NBC has seen 30% higher conversion rate compared to the average industry benchmark. Learn more.
“A study by EDG found 41% of viewers add products to their cart as a result of commerce video.”
InsideRetail
OFFICIAL PARTNERS
LET'S TALK
COPYRIGHT © WIREWAX 2021
>
>
eCommerce technology that drives results
WIREWAX COMMERCE VIDEO
the opportunity in
commerce video ads
swap short form ads for commerce experiences
Short form commerce ads tends to have short attention spans.
WIREWAX enables a short moment to be paused, interacted with, and considered.
IPG found 9x increase in purchase intent with interactive.
turn video ads into a
two-way conversation
Buying products now in a video isn’t always convenient (grab the credit card?) or the product requires consideration (generally over $100).
WIREWAX offers deeply integrated commerce customer flow that allows conversion in site.
Video is now part of the customer experience and builds a delighting relationship with the customer to save and buy products in video.
new interactions,
new data
One of the valuable additions of WIREWAX interactivity is data on behavioral use of the video beyond the standard view.
Creators can dig deep into what is generating interaction, how long they linger on products for consideration right through to retargeting with their interests.
commerce
ad units
CHARACTERISTICS
Short form
Primarily vertical
Primarily distributed in social platforms and ad units
Tends to be one or small selection of products purchasable
integrated
commerce video
creator
Live Elements™, allowing dynamic product information straight from your e-commerce engine inside the video
Connected into e-commerce of site with both:
• Product databases for serving overlays
• Player API for connecting in-video actions to wishlists and checkout
• Geo and language intelligence for one video to serve multiple regions
CHARACTERISTICS
types of
commerce video
commerce
video experiences
Short to mid form
Both 16:9 and 9:16 formats
More narrative and brand storytelling
CHARACTERISTICS
NBCU checkout
A pioneering new offering and signpost for large content commerce video creators, NBC have recently launched NBCU Checkout with WIREWAX technology which connects the interactions within video to the website for the purposes of making a seamless conversion on a commerce product in NBC content.
Since the first phase launched in August 2020, NBC has seen 30% higher conversion rate compared to the average industry benchmark. Learn more here.
“A study by EDG found 41% of viewers add products to their cart as a result of commerce video.”
InsideRetail
OFFICIAL PARTNERS
LET'S TALK
COPYRIGHT © WIREWAX 2020
Shopify Cart Integration
By leveraging the power of the WIREWAX player API, any Studio user can now merge their commerce videos with their Shopify-powered site into one seamless conversion funnel. Whether you’ve included commerce video hotspots or overlay product pages, you can select any button within your WIREWAX video to act as a one-click, add-to-cart event - meaning your viewers can act with immediacy upon their purchase intent and checkout through their Shopify cart on site.
Shopify Cart Integration
By leveraging the power of the WIREWAX player API, any Studio user can now merge their commerce video hotspots with their Shopify-powered site into one seamless conversion funnel. Whether you’ve included commerce hotspots or overlay product pages, you can select any button within your WIREWAX video to act as a one-click, add-to-cart event - meaning your viewers can act with immediacy upon their purchase intent and checkout through their Shopify cart on site.
LET'S TALK
LET'S TALK
eCommerce technology that drives results
commerce
video