Consumer demands, change and transparency
Helping consumers make health and impact led choices
Greater clarity in food advertising, health information and environmental impact
Support local food production Sourcing seasonally from local farmers reduces carbon emissions
Greater advocacy for dairy and meat alternatives Plant-based diets reduce demand for meat and lessen environmental impact
Improve affordability and accessibility Growth of diversified food market provides better value and choice for consumers
Food security and sustainable agriculture
Demand for food is growing By 2050 the world population is expected to be 9.7 billion
More resilient farming is needed Extreme weather and new diseases jeopardise production
Efficiency in food systems and supply chains One third of global food production is currently lost or wasted
Growth in sustainable agricultural practices Impact of industrial farming on biodiversity loss and carbon emissions
Producing and promoting healthy food
Alternative foods
and innovation
Sustainable high-quality protein sources
We face an increasing protein gap and land scarcity for animal agriculture
Tech and conventional agriculture Create a supportive environment for both tech and traditional practices to generate a balanced agricultural system
AI optimisation of food production
Use data to enhance production and minimise waste
High production costs and regulatory hurdles for new products Significant market entry barriers discourages innovation
Backing
innovation
Food standards and nutritional value in decline 2 billion people now suffer micronutrient deficiencies
Improving access to affordable healthy food By 2035 nearly half the world’s population aged 20+ will be overweight
Effective regulation Reducing the monopoly of food giants to create a more equitable and resilient food system
Effective food policy improves public health Unhealthy diets increase likelihood of longer-term health conditions and costs