Changing Behaviors
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Amazon
Walmart
Target
Kroger
Instacart
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Which online grocery app grew its U.S. download share the most between January and August 2020?
Which online grocery app grew its U.S. download share the most between January and August 2020?
Question:
+
+
+
+
+
but that’s only part of the story.
Source: UBS Evidence Lab, Sensor Tower Note: Amazon includes Amazon Prime Now. Walmart also includes it's separate Grocery app.
Hover to select brand:
31%
26%
10%
6%
3%
28%
22%
11%
8%
2%
Aug 20
Jul 20
Jun 20
MAY 20
APR 20
MAR 20
FEB 20
JAN 20
Amazon
Walmart
Target
Kroger
Instacart
Instacart
+2%
Explanation:
During the initial containment effort in March, consumers aggressively stocked up. It was difficult to get access to grocery delivery. Initially, Amazon’s download share fell as Instacart increased. As grocery shopping behaviors returned more to normal, the market share recovered for Amazon, while Instacart fell back toward prior levels.
The answer is Instacart...
Question: Which online grocery app grew its U.S. download share the most between January and August 2020?
All Data
Target
+1%
Walmart
-4%
Amazon
-3%
Kroger
-1%
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