“When it comes to lifestyle, Italy is always a good source of inspiration. The Italian way of life comprises several key ingredients, like fashion, motors, cooking, handicrafts, architecture and much more, generally a byword for high-end quality, luxury and refinement. Italians seems to have an innate feeling for style: but what does Italian lifestyle stand for?
The tradition of doing something well, the search for the good and the beautiful, is a characteristic feature of the Italian style: it is something that has to do with creativity, excellence and craftsmanship, something that has its roots in ancient times. Leonardo Da Vinci, the greatest Renaissance artist and scientist, was, first of all, an exceptional craftsman.
Any Italian craftsmanship is, in heart and mind, a connection to a specific area and an expression of the local identity, a distinctiveness that must be endorsed and promoted because it is a special form of heritage for everyone. This craftsmanship inspires a new way of life, compared to mainstream consumer society and mass production, replacing quantity with quality, desire with consumption, with good, beautiful things that give joy and gratification to the manufacturer as well as to the consumer. That said, Italian style isn’t just about the manufacturing of luxury goods: it teaches us that another way of life is possible—eating healthy food, dressing well, allowing for a slower-paced life—with special attention paid to beauty, enjoyment and conviviality.
That’s why the Motor Valley Fest in Emilia Romagna—Italy’s legendary “Land of Motors” and the home of some of the world’s finest car and motorcycle makers—is much more than just an event dedicated to automotive beauty and innovation: it’s an occasion to celebrate art, history, culture and gastronomic excellence.”
Giorgio Palmucci, President of ENIT