Herding goats across the beautiful but challenging landscape of Inner Mongolia’s vast Alashan desert.
In Loro Piana’s poetic short film, the traditional songs of the goat herdsmen can be heard.
Loro Piana’s initiative helps the herdsmen preserve an ancient and complex craft, supporting smaller herds and protecting the local ecosystem.
In winter in Outer Mongolia, herdsmen ride camels to drive their goats through the heavy snowdrifts in search of sustenance.
Feeding baby goats in Inner Mongolia: Loro Piana is committed to caring for and saving the native species.
Loro Piana sources the finest fibres from some of the Earth’s most inhospitable places, such as here in Outer Mongolia.
Baby goats from the herd are combed with traditional tools and their soft under-fleece carefully brushed out.
