The best time to start your BFCM campaign planning is now.
Ignite your Revenue Performance
The most important time in the shopping calendar is just around the corner. You don’t need us to tell you that your brand’s BFCM performance can make, or indeed break, your sales and marketing goals for the whole year.
Over the last decade, Black Friday and Cyber Monday have cemented themselves as two of Europe’s most important days for shoppers and retailers alike. And, with living costs on the rise, people across the continent are likely to be more determined to jump on bargains than ever before.
It’s undoubtedly an exciting opportunity for brands determined to offer experiences and deals customers will value, but remember that some tried-and-tested tactics from previous years might not work so well this time. While the pandemic has accelerated existing trends like online and mobile shopping, brands also need to be aware of new shifts in the eCommerce landscape.
Are you ready for BFCM?
On
Demand
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Client
Replays
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BFCM
Plays
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2022
Pro Tips
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2022 Pro Tip
BFCM is the highest traffic time of year for your business.
Follow these pro tips to make the most of your BFCM strategy.
Scale
Start driving opt-ins ahead of time to leverage personalised 1:1 texts and emails in your BFCM campaigns.
Tip:
Delight your customers and protect margins with promotions and offers that matter.
CustomiSe
Match the right customers with relevant offers to ensure incremental revenue.
Tip:
Recognise anonymous traffic and boost your conversion rates.
Optimise
Increase the scale of your triggered email campaigns by widening the size of your send pool. Re-target users that abandoned high-intent pages with personalised emails and text messages.
Tip:
Hit your target. Launch a strategy that will ensure you hit your revenue target…every time.
Guarantee
Don’t leave your revenue success to chance. Find out your estimated revenue potential now.
Tip:
A winning holiday season will boost your overall sales and marketing performance.
Relax
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Tip:
Is your brand ready to rock the holiday season? Wunderkind has you covered.
Wunderkind clients see 22% more email revenue during BFCM than eComm average.
0
5%
eComm Average
Wunderkind Clients
22%
16%
BFCM Plays
Understand the value of one-to-one messaging using first-party data to engage your loyal customers, and learn how to sustainably grow your audience.
Market Outlook Report
Black Friday & Cyber Monday
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Find out why email and text make the perfect revenue-driving cocktail for brands.
Unlock the Power of Email & Text to Drive More BFCM Revenue
Read the Blog
Start scaling your campaigns and driving opt-ins now with our handy Email & Text List Growth Guide.
Guides
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Learn how to fully leverage the power of text with our Text Message Marketing Playbook.
Playbooks
Find out more
Fashion pioneer rag & bone became a Wunderkind client to grow its marketing list (both email and text) in a bid to drive engaged consumers to its site. By utilising both text and email, 20% of its total digital revenue is now driven by Wunderkind.
Spotlight: rag & bone
Read The Case Study
Client Replays
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OnDemand
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Now that you know the plays, see how the Wunderkind Performance Marketing engine can help you accelerate your revenue goals for BFCM.
Charting the path to success
How much additional revenue can you drive during BFCM?
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of total digital revenue driven by Wunderkind Email
10.5%
YoY growth in digital revenue driven by Wunderkind
Revenue By The Numbers
10%
15%
20%
16%
Grow your fanbase!
Develop a powerful email
list that sets you up for success over the Black Friday weekend and beyond.
increase in last-click revenue
vs. previous solution
30x
increase in rev. performance
vs. previous solution
27x
owned audience growth against initial target
150%
Read The Case Study
Specialist men’s outfitter SPOKE London recognised the need to develop its owned, marketable database, and improve its ability to deliver personalised, 1:1 messaging to customers. Since working with Wunderkind to achieve its aims, SPOKE has realised a 6% increase in digital revenue.
Spotlight: SPOKE London
of total digital revenue driven by Wunderkind Texts
9.8%
4.7x