The best time to start your Black Friday & Cyber Week campaign planning is now.
Ignite your Revenue Performance
The most important time of the year is just around the corner. You don’t need us to tell you that your brand’s Black Friday & Cyber Week performance can make or break your sales and marketing goals for the whole year.
2021 saw the biggest holiday shopping season in US history, with consumers spending over $200 billion for the first time ever. Cyber Monday alone drove $10.7B in revenue for retailers, marking the biggest online shopping day of the year - and in 2022, it’s set to grow by 12%. It’s an exciting opportunity, but remember that some tried-and-tested tactics from previous years might not work so well this time. While the pandemic has accelerated existing trends like online and mobile shopping, brands also need to be aware of new shifts in the eCommerce landscape.
Are you ready for Black Friday & Cyber Week?
On
Demand
4
Client
Replays
3
2022
Pro Tips
2
BFCM
Plays
1
2022 Pro Tip
BFCM is the highest traffic time of year for your business. Follow these pro tips to make the most of your BFCM strategy.
Grow your fanbase! Develop a powerful email list that sets you up for success over the holiday season and beyond.
Scale
Start driving opt-ins ahead of time to leverage personalized 1:1 texts and emails in your BFCM campaigns.
Tip:
Wow your customers and protect margins with promotions and offers that matter.
Customize
Match the right customers with relevant offers to ensure incremental revenue.
Tip:
Recognize anonymous traffic and boost your conversion rates.
Optimize
Increase the scale of your triggered email campaigns by widening the size of your send pool. Retarget users that abandoned high-intent pages with personalized email and text messaging.
Tip:
Hit your target. Launch a strategy that will ensure you hit your revenue target…every time.
Guarantee
Don’t leave your revenue success to chance. Find out your estimated revenue potential now.
Tip:
A winning holiday season will boost your overall sales and marketing performance.
Relax
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Tip:
Is your brand ready to rock the holiday season?
Wunderkind has you covered.
Wunderkind clients see 37% more email revenue during BFCM than eComm average.
0
5%
eComm Average
Wunderkind Clients
22%
16%
BFCM Plays
The 2022 holiday season is set to grow by 3%. Read the report to get more insights.
Marketing Outlook
Black Friday & Cyber Monday
Download Full Report
Find out why email and text are the perfect revenue-driving combination for brands this BFCM.
Unlock the Power of Email & Text
Read the Blog
Start scaling your campaigns and driving opt-ins now with our handy Email & Text List Growth Guide.
Guides
Download Full Report
Learn how to fully leverage the power of text with our Text Message Marketing Playbook.
Playbooks
Find out more
Founded in Brooklyn in 2007, Pamela Love aspires to empower its customers with unique pieces of jewelry. Learn how Wunderkind was able to scale the brand’s performance across emails and text during BFCM.
Spotlight: Pamela Love
Read The Case Study
Client Replays
Sign up for revenue estimate
Now that you know the plays, see how the Wunderkind Performance Marketing engine can help you accelerate your revenue goals for BFCM.
Charting the path to success
How much additional revenue can you drive during BFCM?
50
22
18
03
Days
Hours
Minutes
Seconds
Click to explore each chapter
paid channel
#1
0.1
0.2
0.3
0.4
0.5
0.6
.08
#1
return on investment
17x
1%
3%
5%
6%
8%
13%
15x
17x
total revenue
17.16%
1%
3%
5%
6%
8%
13%
15%
17.16%
Revenue By The Numbers
10%
15%
20%
16%
Wunderkind’s 2022 Consumer Insight Report tells you exactly how consumers plan to spend this holiday season. Read the report to get more insights.
2022 Consumer Insights Report
Download Full Report
In this episode Vern Tremble and Richard Jones, discuss the issues retailers are facing post-COVID.
Inflation and the Retail Recession
In this episode we discuss simple, actionable steps for creating customer loyalty opportunities that increase revenue.
Wunderkind Market Outlook Report
Wunderkind and JLo Beauty discuss the latest market trends, consumer shopping behavior, and how to win big this holiday season.
2022 Consumer Behavior Trends
OnDemand
Watch the webinar
Get them from skincare brand JLo Beauty in our latest webinar.
Craving more Black Friday & Cyber Week marketing tips
and tricks?
Charting the path to success
"Wunderkind was able to scale our brand across our emails and text messages; this was crucial during Black Friday Cyber Monday because it gave us room to focus on other important priorities!”
Alev Kennedy,
Director of eCommerce
Marketing at Pamela Love
Scale your brand with a revenue-generating email and text strategy.
Tip #2
"The service at Wunderkind is the best I’ve seen across our tech stack. Our account team always comes up with new creative ideas and thinks outside the box.
So that, mixed with Wunderkind’s segmentation capabilities, gives us the ability to provide customers with really relevant content because there’s so much messaging going on at this time of the year.”
Elizabeth Pilkington, Vice President of eCommerce, J.McLaughlin
Think outside the box while also delivering valuable content.
Tip #3
"During the holiday season, we’re looking to provide customers with a deeper brand experience. So last year we launched Wunderkind SMS so customers are not just getting a transactional email, but getting an SMS from the brand.
That’s not only giving you sales and promos but giving you a sneak peek, VIP access, and educational moments. So that definitely helps with achieving our holiday goals, not only from a revenue side but also again, nurturing that additional touchpoint that we would offer our customers.”
Pari Zamani, Head of Marketing NAM, G-Starr RAW
Enhance your brand experience and reach by diversifying your channel mix.
Tips and Tricks for a Successful Black Friday & Cyber Week
Black Friday & Cyber Week
Don't freak out! We know this can be a time of year with unpredictable shopping trends, a looming recession, and impending privacy changes. To help, we've conjured up last-minute tips and tricks from top marketers at major brands.
How can you have the best Black Friday & Cyber Monday yet? Let’s hear from the experts.
Read our 2022 Consumer Insights Report to learn more about how consumers plan to shop this holiday season. Here’s a sneak peak at some of the data:
1 in 2
consumers said that they prefer payment plans such as Buy Now, Pay Later
71%
consumers said they planned to shop online during both Black Friday and Cyber Monday
63%
consumers like to be reminded of brands’ Black Friday and Cyber Monday deals via email
Tip #1
Download the Guide
Reach the wallet share of your target consumer and win their loyalty by tailoring your strategy to buyer personas
Pick Your Player
1
2
3
4
5
6
7
8
9
10
2
3
4
5
6
7
8
9
10
1
3
4
5
6
7
8
9
10
1
4
5
6
7
8
9
10
2
1
5
6
7
8
9
10
2
3
1
6
7
8
9
10
2
3
4
1
7
8
9
10
2
3
4
5
1
8
9
10
2
3
4
5
6
6
1
7
9
10
2
3
4
5
8
6
1
7
10
2
3
4
5
9
8
6
1
7
2
3
4
5
Click to explore each persona