digital out of home
2022
Sightline is GroupM's advanced programmatic DOOH solutions and technology suite, developed in partnership by Xaxis and Kinetic. It helps you plan, execute, and measure your DOOH campaigns as well as integrate them into a holistic omnichannel programmatic strategy at scale.
THE DOOH DIFFERENCE
The Sightline Global DOOH Survey was conducted by Kantar on behalf of Xaxis and Kinetic with the goal of gaining greater insight into consumer perceptions around Digital Out of Home Media. The 15-minute survey was completed by 11,000 respondents across 11 countries including USA, UK, Italy, Germany, Australia, Mexico, Argentina, Netherlands, Belgium, Singapore, and India.
WHAT DO CONSUMERS THINK
ABOUT DIGITAL OUT OF HOME?
20%
15%
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Utilize data-driven audience-based planning
Tap into premium supply at scale
Deploy engaging, intelligent & integrated campaigns
Drive measurable business outcomes
Achieve greater value for your media investments
Reach and engage audiences in real-world environments with end-to-end, digitally-integrated programmatic out of home media that delivers proven results:
Sightline features
69%
Lift in site visits
Programmatic
2X
increase in store visits
increase in purchase intent
19%
increase in CTR
59%
30%
increase in brand consideration
of consumers said DOOH is "quite" or "very" informative.
77%
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Global consumer attitudes to digital outdoor advertising and its unique potential for advertisers
of consumers said DOOH ads encouraged them to make a purchase right there and then.
50%
of consumers said DOOH ads gave them all the information they needed to make a purchase.
53%
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increase in spontaneous brand awareness
12%
