Enhance wider media plans
Raise brand awareness
Reach specific audiences
55%
65%
48%
Advertisers’ and agencies’ top three drivers for audio investment include the channel’s ability to:
47%
of advertisers and agencies state audio advertising is either their top or among their top media choices.
70%
of buy-side respondents expect to reach their audiences via mobile devices.
84%
of publishers say the same.
Online radio
Podcast
Streaming
59%
57%
Due to the proliferation of audio channels and ad formats, buyers are investing budget across:
of buyers see opportunities to increase investment in the coming 18-24 months.
74%
AUDIO IS KEY TO COMPLEMENTING OTHER MEDIA CHANNELS
MOBILE REMAINS KEY FOR REACHING AUDIENCES
KEY BARRIERS LIE IN THE LACK OF SKILL SETS
THE FUTURE OF AUDIO ADVERTISING SOUNDS GOOD
DOWNLOAD NOW
