2024 ACTIVATIONS CALENDAR
Club Pilates Marketing Events, National Challenges, Teacher Training Promotions & Retail Promotions. SOPs and Assets linked for each.
Created: JANUARY 2024
Updated: December 2023
Click on the months to see the activations
Important:
SOPs are sent out on the 1st of the prior month with the assets following on the 20th of the month.
MONTH
Event Title
Short event description goes here
Q1 Theme
Back To Basics Return to proper fundamentals and alignment to improve what everyone needs: better posture for less back pain!
MARKETING
EVENTS
ASSETS
MARKETING SOP
New Years Day - January 1
Month Theme
Major Holidays
Foundations First
USE ASSETS
CHALLENGES
Promotions & Events
Retail
Promotions
Teacher Training
FAQs
Where can I find the challenge Pages?
You can find the Club Pilates Challenge pages at clubpilates.com/challenges. We upload the monthly challenge pages by the first of the month the challenge runs and if you or members have any questions you may check out the challenges page to learn more!
I want to do this event but don't like the title, can i place a special request to have it changed?
For brand alignment, we will keep the titles of all events/challenges we provided. We do allow the subheaders and event description to be fully editable and encourage you to use those spaces to clarify what type of event you are hosting!
How do I execute these events? I dont know where to start!
You can read through the Grassroots Playbook for guidance or reach out to your Regional Marketing Manager. We created the Grassroots Playbook to help provide ideas, talk through Grassroots types, and provide examples on how to execute events inside and out of the studio. If you have further questions please do not hesitate to reach out to your Regional Marketing Manager to help you plan and host your events!
2024 Full Calendar
JAN
Feb
MAR
APR
MAY
JUN
Click on the months to Jump to their Section
JUL
AUG
SEP
OCT
NOV
DEC
New Years Day - January 1 Martin Luther King Jr Day - January 15 Popcorn Day - January 19 Compliment Day - January 24 Hot Chocolate Day - January 31
JANUARY
Quarterly Themes
Level Up
Fun & Fitness
Celebrate the journey
Q1
Q2
Q3
Q4
February
March
Q2 Theme
APRIL
May
June
Q3 Theme
July
AUGUST
SEPTEMBER
Q4 Theme
OCTOBER
NOVEMBER
DECEMBER
Fun & fitness
Quarter 1
Pilates Love Foster deeper connections thorugh something that's easy to fall in love with: Pilates!
Black History Month Lunar New Year - February 10 (Dragon) Galentine's Day - February 13 Valentine's Day - February 14 President's Day - February 19
Signature Pilates Rediscover Joseph Pilates' original Mat movements to build a strong foundation for Reformer work!
Women's History Month National Nutruition Month International Womens Day - March 8 Daylights Savings Time - March 10 St. Patricks Day - March 17 First Day of Spring - March 19 World MS Day - March 30 Easter - March 31
Pilates Consistency Revitalize your body and grow your goals this spring with a consistent Pilates practice!
April Fools - April 1 Pet Day - April 11 Earth Day - April 22 Passover - April 22
Pilates Knowledge Coming together as a community to celebrate the power of Pilates and the benefits it brings to everyBODY.
AAPI Heritage Month Nurse & Teacher Appreciation Month World Pilates Day - May 4 Greek Easter - May 5 World Lupus Day - May 10 Mother's Day - May 12 Victoria Day - May 20 Memorial Day - May 27
Pilates Challenge "In 10 classes you'll feel a difference, in 20 you'll see a difference, and in 30 you'll have a whole new body."
Pride Month Cancer Survivor Month Men's Health Month Father's Day - June 16 Juneteenth - June 19 Start of Summer - June 20
Summer Fun Bring the warmth and joy of summer into the studio - or bring the Pilates fun to the great outdoors!
Disablility Pride Month Canada Day - July 1 Independence Day - July 4 Ice Cream Day - July 21 International Friendship Day - July 30
Sports Fun Improve athletic performance and increase mobility to enjoy the activities you love for life!
Golf Month Dog Day - August 26
Throwback Fun Kick up the energy and revitalize the body with a bright nostalgia that only the 80s can bring!
Hispanic Heritage Month Self Care Month Labor Day - September 2 First Day of Fall - September 22
Celebrate Yourself Celebrate yourself and your body with a consistent Pilates practice.
Celebrate the Journey
Breast Cancer Awareness Month Rosh Hashanah - October 2 Yom Kippur - October 12 Indigenous People's Day - October 14 Canada Thanksgiving - October 14 First Responders Day - October 28 Cat Day - October 29 Halloween - October 31
Be Celebrated Suprise and delight members, instructors and staff for gratitude month.
Native American Heritage Month Veteran's Day - November 11 Thanksgiving - November 28 Black Friday - November 29 Small Business Saturday - November 30
Celebrate Others This season of giving, gift Pilates to everyone you love! Incentivize gift cards, retail and referrals.
First Day of Winter - December 21 Christmas - December 25 Hannukah - December 25 Kwanza - December 26 - January 1 Boxing Day - December 26 New Years Eve - December 31
Quarter 2
Quarter 3
Quarter 4
National Activation
Posture Challenge (Manual Challenge)
Retail - Gift with Purchase
Pilates Date Night Galentine's Day Class (Themed Classes)
Teacher Training - Maual Promo Retail - 15% OFF Red, White, & Pink
March Matness (Manual Challenge)
Teacher Training - Manual Promo Retail - Green Sticker Tag Hunt
Spring Challenge (In-App Challenge)
Teacher Training - Retail Promo Retail - Earth Day Promotions
Pilates Month: PilatesFest (Themed Grassroots)
Teacher Training - Pilates Day Promo Retail - Mother's Day Bundle, Memorial Day Sale
Pilates Body Challenge (In-App Challenge)
Teacher Training - Enroll & Save Retail - Father's Day Sale, Pride Merchandise
Summer Fun (Themed Classes)
Retail - 4th of July Sale
Country Club Soiree (Member Appreciation)
Teacher Training - Back to School Promo Retail - End of Summer Sidewalk Sale
80's Week (Themed Classes)
Teacher Training - Back to School Promo Retail - Labor Day Sale, Fall Merchandise
7 Deadly Planks (Manual Challenge)
Teacher Training - Enroll & Get Retail - Leggings Day, Boo-tique Sale, Breast Cancer Awareness
Flow with Gratitude (Member Appreciation)
Teacher Training - Manual Promo Retail - Black Friday Sale
Gifting Calendar (Manual Challenge)
Teacher Training - Joe Pilates' Birthday Promo, Enroll & Save Retail - Holiday Gift Shop, End of Year Clearance
Digital Stack TempLates
Business Cards
We have several business cards to choose from that accomodate one or multiple studios!
Quick links Sheet
Single-Word Search Use the most descriptive, single word you can think of and narrow down with categories & formats
Digital Stack Templates
Evergreen TemplaTes
Digital Stack Search Tip
Window Clings
Find large posters for your windows with promotions, events, and more!
New Member Info
Provide these materials to inform new members in your studio about the app, your schedule, your studio policies and more!
Grassroots & Partnerships
Promote your upcoming grassroots and partnership events via these fully editable templates.
Social Logos
Download studio-specific logos for use on social media. For other logo needs, please use Digital Stack templates or request via Special Requets
Free Intro Flyers
Promote free intros at your studio! print the flyers out and place them in your community!
Themed classes & workshops
Planning a themed class or workshop? Browse our templates for inspiration or for your event!
Current sales promotions
Find all current sales and promotions on Digital Stack below.
Presale & grand open templates
Are you in presale or preparing to grand open? Use these assets to celebrate in the studio
Campaigns (Print, Email, & Social)
Pilates Moves Reels
Verticle videos of Pilates moves can be found in this folder for use in reels on facebook & instagram
Commercial Videos
Browse our selection of Commercial videos!
Brand Images
Find Club Pilates brand images in this folder.
Media (Images & Video)
Social Posts
Quotes, reviews, and more! edit these social templates for your instagram and facebook feed.
Signage & Announcements
Need to make an announcement? Choose one or create your own with these templates.
Email Blasts
Choose from our many email templates to edit and send to your studio memebers.
Fully Editable Templates
Find The Most Common Evergreen Templates In Digital Stack
Wall Murals & Studio Signage
Email the Development team at Fugi@clubpiliates.com & Hector@clubpilates.com!
SEND EMAIL
QR Codes & Landing Pages
Place a Special Request! Please include the preffered offer & the refferal type
SPECIAL REQUEST
Full Coverage Window Clings
Keep your studio looking fresh and capitalize on walk-by traffic prospect capture with branded posters
Other
Pilates Benefits
Use these pilates benefits assets to inform or remind members of why pilates is for everybody.
Info Session Suite
Share information about your Teacher Training sessions
Quick links sheet
Informational Assets
Career Marketing
Use these assets to market the career benefits of a Pilates Instructor
Teacher Training Trifold
Provide these trifolds in your studio for visibility to your Teacher Training Program
Diversity Scholarship Suite
Club Pilates offers a Scholarship to promote diversity + inclusion in the Pilates space
Industry Exclusive Suite
Industry workers in the health and wellness space receive a Teacher Training discount
Core Program Suite
Mat + Reformer Program
Modules, Scholarships, & Exclusives
Enroll Prints
Use these print items to market your Teacher Training program in the studio and around the community.
Enroll Social
Editable Teacher Training social posts to share your program dates & encourage enrollment
Enroll Emails
Send this eblast to interested members to enroll in Teacher Training at your studio
Enroll Assets
Module Carousel post
Share the teacher training modules on your social media
Starting soon e-blast
Send a reminder to interested members to schedule
in-studio schedule
Share your in-Studio teacher training schedule
schedule
affirm financing post
Share information about this financing option - affirm
Pay with Affirm e-blast
Affirm
Teacher training x-banner
post this banner in your studio to interest members in teacher training in your studio
now hiring suite
share that you are hiring instructors in your studio
Teacher training Career rack card
print this for interested parties to see what careers can come from teacher training
Career Assets
Evergreen Activations
Posture Challenge
Members can follow the how-to videos and printable cards to improve their posture throughout the month of January!
hot chocolate social
Celebrating National Hot Chocolate Day, treat your members to a hot chocolate bar or hot chocolate social!
poppin' pilates party
An affordable, evergreen event to treat your members for coming to class and being a part of your studio!
R&R Spa-Themed Class
Refresh for 2024 by hosting a Restore class with candles, relaxing music, or a sound bath.
POSTURE CHALLENGE
New member bundle
Offer New Members this exclusive bundle to get them ready for their Pilates journey
Gift with purchase
Recieve a gift with the purchase of New Member or Elite Member bundles
You can read through the monthly Marketing Activation SOPs in Powerhouse, and reference the Grassroots Playbook for additional guidance. We created SOPs, Powerhouse modules, & the Grassroots Playbook to help provide ideas, talk through Grassroots types, and provide examples on how to execute events inside and out of the studio. If you have further questions please do not hesitate to reach out to your Regional Marketing Manager to help you plan and host your events!
No Promotion In January
NATIONAL ACTIVATION
The Posture Challenge encourages members to practice and progress (1) one Pilates exercise per week for a chance to win an exciting prize! This exercise should be incorporated into class flows, so members can check off their daily move by attending class OR practicing at home. Each exercise will focus on improving spinal health and enhancing posture!
Date Night
Everything is always fun together, encourage members to bring their "date" to a Pilates class!
Pilates With your Partner
Grow the love as you grow in your practice. Host a class for members and their partner to attend.
GAlentine's Day
Invite members to bring their gals to a pilates class!
Pilates Gras
Teasers and bling it's a Pilates Gras thing! Celebrate the season with a fun Pilates party.
Level Up Workshops
Introduce different levels to members who may be ready to level up through a dedicated workshop.
15% off Red, White, & Pink
Receive a 15% discount of Red, White, and Pink retail from the Club Pilates Wholesale Mall in February
50% Off Manuals
If you apply to the comprehensive Program in February you will receive 50% off Manuals
Valentines Day
When it comes to Valentine’s Day and spending money on loved ones, consumers don’t hold back. After all, we love showering our special someone with chocolates, flowers, teddy bears, cards – you name it. So what better way to take advantage of the season than by giving your members and prospects the gift of enjoying a memorable workout session together! Shower your studio with LOVE by attracting new leads, increasing new member enrollments, and generating positive word-of-mouth.
Black History Month Lunar New Year - February 10 (Dragon) Galentine's Day - February 13 Mardi Gras - February 13 Valentine's Day - February 14 President's Day - February 19
March Matness
Join the March Matness fun with by posting the move schedule and full suite of assets in your studio.
Magic Week
Host a Magic Week where members can have the chance to collect more coins with tasks you choose!
March Matness Videos / Reels
Follow along to the March Matness Moves with our Master Training with these Reels.
Pints and Pilates
Share a pint with your members with a Pints & Pilates Class to celebrate St. Patricks Day!
Indoor Pilates Mat Class
Host an Indoor Mat Pilates Class and share the love of pilates with your local residents.
Outdoor Pilates Mat Class
Enjoy the spring weather by taking Pilates out into your community with an outdoor mat class!
Green Sticker Tag Hunt
Place green stickers on price tags to designate discounts of products included in the limited time sale.
If you apply to the comprehensive Program in March you will receive 50% off Manuals
Every year, the Pilates community around the world celebrates Joseph Pilates Mat movements in the month of March! Traditionally, the moves follow the Mat series found in his original book “Return to Life through Contrology”. A select few of the moves are not safe for group class, so we have replaced those with Club Pilates APPROVED moves for the day. You will find the order of the Mat movements in your March Planner on Digital Stack and on the Challenge Poster!
MARCH
Spring-o Bingo
Encourage members to complete a number of tasks in a pattern for a chance to win an exciting prize!
Coming Soon
Workshops
From mobility workshops, to health and wellness, hosting member workshops will increase membership value!
Pets & Pilates
Host a Mat Pilates Class to Celebrate Pets Day and share Pilates with your local residents.
Mat ClassES
Enjoy the spring weather and increase self generated leads through community mat classes!
Earth Day Sales
Utilize a Earth Day sale, Gift with Purchase & 30% Off Reusable Water Bottle, to sell slow moving retail.
April Promo Pack
Enroll in the Comprehensive Program from April 1 to April 15 for $2,100 and receive the “Prop Pack.”
Bingo can be enjoyed by people of all ages, but did you know that it's particularly popular among our core audience? Tailor it to your own studio and member preferences by customizing the bingo squares to positively influence member behavior, while also contributing to other revenue-drivers, such as private training, retail, referrals, and more!
Pilates Fest
Celebrate World Pilates Day on May 4th by hosting a PilatesFest in your studio or share pilates day out in your community!
WOrkshopS
Mother's Day
Share the love of Pilates with all the mother's within your studio & in the Pilates community!
Pilates Fiesta
Host a Pilates Fiesta in your studio or our in your community to celebrate Cinco De Mayo!
PilatesFest
Utilize a sale during your PilatesFest Event to sell more retail - a full pilates outfit for 15% Off
Memorial Day Sale
Designate items to be placed on sale prior to May 27th. Suggested to offer 20-40% off depending on the age of the item
Mother's Day Bundle
Utilize shelving and tables to display accessories and easy gifting items in one place
Pilates day Promo
Receive a FREE set of manuals when you enroll in Teacher Training from May 3 - May 5th in celebration of World Pilates Day!
Pilates Fest & World Pilates Day
Pilates Day is an annual, international, community event celebrated on the first Saturday of May every year. But the celebration does not have to end there! Utilize the entire month to amplify brand awareness and attract potential new members by highlighting the benefits of Pilates.
AAPI Heritage Month Nurse & Teacher Appreciation Month World Pilates Day - May 4 Cinco De Mayo - May 5 Greek Easter - May 5 World Lupus Day - May 10 Mother's Day - May 12 Victoria Day - May 20 Memorial Day - May 27
Pilates Body Challenge
30 classes in 90 days! The Pilates Body Challange is our annual summer in-app challenge.
June Activations
Men's Health Month
June is Men's Health Month and Fathers Day. Share Pilates with and show support to the Men in your life.
Pride Month
Pilates is for Everybody! Show support during pride month by posting pride assets.
Cancer Survivors Month
In partnership with the American Cancer Society we hosting donation based classes for cancer survivors.
Pride retail
June 1st - 30th, 2024 Remerchandise retail boutique to feature new and colorful styles on face outs, tables and shelves.
Father's Day Sale
June 10th – 16th, 2024 Re-merchandise retail to feature men’s tees and hats in one central location. Post and announce the sale.
Enroll & Save
Enroll between June 15 - 30 to receive $300 US / $390 CAN OFF the comprehensive program.
Member retention continues to be one of the biggest challenges studios face during the summer. So how can your studio combat this? The Pilates Body Challenge, our most popular and well-known annual in-app challenge, offers members the opportunity to reach their summer wellness goals in an exciting and engaging way! You may also leverage this challenge to incentivize prospect conversions!
JUNE
Summer outdoor activations
Pilates at the beach
Near a beach? Host an outdoor pop-up Mat class this summer!
pilates By the lake
Near a lake? Host an outdoor pop-up Mat class this summer!
Outdoor Mat Classes
Take advantage of the summer weather by hosting outdoor mat classes!
Rooftop Pilates
Do you have a local rooftop venue near you? Invite members to Pilates with a view!
Paddleboard Pilates
Challenge your members with a fun Pilates class on a paddleboard!
Club PIlates COokout
Celebrate after class or host an outdoor Mat class with this fun summer BBQ theme!
Pilates Picnic
Host an outdoor mat class this summer followed with a picnic.
Summer in-studio activatoins
4th Of July Sale
June 30th – July 4th , 2024 Remerchandise retail boutique to feature red, white, and blue merchandise in a key location
Canada Day Sale
June 30th – July 4th , 2024 Remerchandise retail boutique to feature red and white merchandise in a key location
No Promotion In JUly
JULY
Pilates By The Pool
Near a pool? Host an outdoor pop-up Mat class this summer!
popsicles & pilates
Treat your members to popsicles after pilates!
Pila-teas bar
Surprise and delight members with a cool iced-tea after their class.
Summer Social
Host an Open House during the summer to bring in new prospects.
sip & Shop
Host a retail party and serve summer refreshments!
footwork and fireworks
Host a 4th of July themed Pilates workshop all about the basics!
Summer Retention Activations
Club Pilates "Social" club
Use these fully editable templates to start a book, walk, run club at your studio during the summer!
August Activations
Community Mat Classes
Sports Workshops
Country Club Soiree
In celebration of Golf Month, organize a chic country club themed event and indulge in fun giveaways and activities.
Back to school discount
September 1st - 30th, 2024 Remerchandise retail display to feature fall merchandise in key sight lines and faceout bars
End of summer sidewalk sale
September 2nd - 4th, 2024 Remerchandise & utilize rolling racks to move sale items outside on the sidewalk for added visibility.
August 15th - September 15th Enroll in the Comprehensive Training program and receive 50% Off a set of Manuals
LAST MONTH OF THE CHALLENGE! Member retention continues to be one of the biggest challenges studios face during the summer. So how can your studio combat this? The Pilates Body Challenge, our most popular and well-known annual in-app challenge, offers members the opportunity to reach their summer wellness goals in an exciting and engaging way! You may also leverage this challenge to incentivize prospect conversions!
80s Week
R&R Classes
Host a R&R class to wind down after a long week. Have a sound bath, essential oils, or other spa elements to really set the mood.
Pilates and Potting
Bring succulents into the studio and host a fun Pilates and Potting event after classes.
Fall Merchandise Spotlight
Labor Day Sale
80s Spirit Week
Did you know that nostalgia can be an influential driver of brand engagement and member loyalty? Research shows us that our core audience holds an ever-growing soft spot for the past. 80s week is a great way to associate positive emotions about the past with Pilates to increase member retention and brand trust! This year, studios are encouraged to follow various dress-up themes every day to keep the energy going all week long!
7 Deadly Planks
A haunting week-long October plank challenge for members to join.
ACS x Club Pilates: Breast Cancer
Club Pilates studios in partnership with the American Cancer Society will host donation-based classes.
Breast Cancer Awareness Spotlight
October 1st - 30th, 2024 Encourage members to support BCA by wearing and promoting PINK.
“BOO”tique Sale
October 28th - 31st, 2024 Sell through remaining Halloween themed products and encourage members to purchase fall merchandise.
October Offer
More information is coming soon!
Research shows us that challenges can make workouts more enjoyable and motivate members to stay engaged and retain their membership! Encourage members to pick up their Challenge Tracker card in-studio to participate in a haunting week-long October plank event for a chance to win an exciting prize!
October
Manual Promo
MARCH matness
Earth Day Promo
Retail Promo
Pilates body challenge
Pride Merchandise
JUly
4th of july sale
No Promotion In July
August
Back to school Promo
fall merchandise
Labor day sale
Back to school promo
OCtober
Seven deadly planks
Breast Cancer Awareness
Boo-tique Sale
Leggings Day
Enroll & Get
November
Winter Warm Up
Black Friday Sale
December
End of year clearance sale
Holiday gift shop
Joe Pilates Birthday promo