NEWSLETTER
SEPTEMBER 2023 EDITION
OPEN
Next Page
Central
OPERATIONS
Mission: Convention
RSVP NOW
BOOK YOUR ROOM
Xponential Convention 2023
The discounted Room Block at Wynn Las Vegas becomes available after registration is complete.The deadline for registration is Sunday, October 1st, or once we reach capacity.
DECEMBER 3 - 5
Convention 2023
Important Dates, Calls, and System Updates:
· President's Call · Training Dates · System Calls · Top 10 Studios / New Studios · Corporate Support Map
PRESIDENT'S CALL
Date: September 8th, 2023 11 AM PDT / 2 PM EDT Dial In: +1 301-715-8592 Meeting ID: 93125626068
Next Call - October 6th
Training Dates
Join us as we discuss: . Prior-Month Data · September Activations · September Goals · Franchisee Spotlight · and MORE!
CONTENT CALLOUTS
FRANCHISE TRAINING
UPCOMING
RSVP
IN-PERSON
SEPT
18-20
OCT
16-18
11-13
GM TRAINING
VIRTUAL
NEXT SESSION
System Calls
President's Call
Click the links below to RSVP
23-25
SUPPORT CALL
NATIONAL
NOV
11 AM PST
2PM EST
01
EVERY
9 AM PDT
NOON EDT
MONDAY
PRE-SALE & GRAND OPENING
12|19|26
SEPTEMBER
11 AM PDT
2 PM EDT
ROLEPLAY CALL
SALES
NEXT CALL
SEP
05
Top 10 Studios
Click the phone icon for the zoom link
CLUB PILATES EAST LONG BEACH
AUGUST 2023
CLUB PILATES FORT LEE
CLUB PILATES VILLA PARK
CLUB PILATES UPPER WEST SIDE
CLUB PILATES Gramercy
CLUB PILATES cobble hill
CLUB PILATES austin street
CLUB PILATES KENDALL
CLUB PILATES west 57th
CLUB PILATES OCEANSIDE
*Excludes partnership revenue
New Studios
E - Expanded studios
E
SOFT OPENINGS
Rockaway Township, NJ North York, ON Papillion, NE Woodforest, TX
GRAND OPENINGS
Coralville, IA Kingstowne, VA Hamilton Place, TN North Tallahassee, FL Chilliwack, BC
Cutler Bay, FL Twelve Bridges, CA Willow Glen, CA
Colony, TX Tecumseh, ON Parkville, MO The Villages, FL Wyomissing, PA
Corporate Support Map
SOFT OPENING RECORD
WYOMISSING, PA
588
GRAND OPENING RECORD
GLEN ABBEY, ON
639
Click your studio's location to meet your Sales & Marketing Corporate Support points of contact!
CORPORATE SALES AND MARKETING SUPPORT MAP
jada-rae@clubpilates.com
Jada-Rae Poku
REGIONAL SALES MANAGER
April Dombroski
FRANCHISE MARKETING MANAGER
WEST COAST
LIV@clubpilates.com
LIV DRUMMOND
jamie@clubpilates.com
Jamie Carsensten
CENTRAL
nicholas@clubpilates.com
Nicholas Komoroske
LISA@clubpilates.com
LISA CALDERON
NORTHEAST
erikarose@clubpilates.com
Erikarose crone
SOUTHEAST
Click to email staff!
Southeast
Northeast
West
MARKETING
april@clubpilates.com
Webinars
Events, Activations and Local Studio Examples:
· September Webinar - September 17th · September Activations · Successful Grassroots Examples · Member Appreciation Highlight Social Content Spotlight · Monthly Public Relations Wrap-Up
Join us for the upcoming Marketing Webinar!
Missed our AUGUST webinar?
CP @ Sea
WATCH HERE
how to market to educators and other groups in time for Back-to-School season
Join us on Sept 21st @ 9AM PDT | NOON EDT
September
better understand Lead Conversion Benchmarks
Franchisee attendance is encouraged!
Marketing Calendar
Marketing Webinars
Industry news
SYSTEM UPDATES
Testing a "trending Business" profile feature to inform visitors about a business in trends
INSTAGRAM UPDATES
Google ads account-level negative keywords are here.
Google Algorithm
Added a “Lead Forms” option to CTA buttons on Instagram for Business App.
META
What this means for you
Local businesses will now be trending on the Discovery page to capitalize on generalized local awareness as engagement grows. Additional lead capture options may soon be available for paid local marketing utilizing Instagram buttons directly in-app; speak to your current CAP vendor for more information! National and local-level paid search and display targeting on Google will see increased improvements to overall brand safety at an account level.
ASSETS HERE
For the FIRST TIME EVER, Club Pilates is hosting a seven-day Pilates Retreat aboard Princess Cruises! It is set to sail this September 2023 to Alaska, so make sure to post about it on social, send emails to all members AND prospects, and use it as an engagement tool and early retention if you are in Pre-Sale!
Keep an eye out for content
Marketing Webinar
EVENT
September 2 – september 9
Click Here to Follow Along
MARKETING CALENDAR
Review this month's assets and SOPs on the following pages. As you are planning your grassroot events, ensure you are following the September Marketing Activations SOP on the The Powerhouse!
PROMO
EVENTS
CHALLENGE
Elevate Your Wellness
80s Week Glow Flow Flow Back to School Self-Care Sunday Fall Fit Fest Elementary School Partnership
Pilates Body Challenge Pets + Pilates (Photo Challenge)
Promotions
ELEVATE YOUR WELLNESS
For studios that do not wish to discount or waive their Enrollment Fee, the "Elevate your Wellness" suite of assets lead with the high-value benefits of Pilates! Using our best-performing copy and creative so far this year, we’ve created this suite to powerfully communicate the Club Pilates brand and capture the attention of high-quality leads. The second suite of assets prominently features the Q3 sales offer to assist with closing out missed-sale prospects; these assets are especially recommended for studios in more competitive markets!
Events
Events Continued
Promo: Elevate your Wellness
PILATES ON THE GREEN
Host a mat class, workshop, or event at a local golf course, country club or community green!
ASSETS
Spring Break Class
Make your members feel like they’re taking a staycation in the studio!
Earth day WORKSHOP
Bring your community together for an event that highlights the wonderful world we live in!
Pinot & pilates
May 25th is National Wine Day! Celebrate with a studio event or member appreciation!
Move with Mom
Mother's Day is May 14th! Celebrate with a dedicated Pilates class.
PilatesFEST
World Pilates Day is May 7th! Throw a block party bash to spread the benefits of Pilates!
Pride Donation Class
Host a donation-based class in support of Pride Month and your choice of local charity.
Plank with pops
Father's Day is June 18th! Celebrate with a dedicated Pilates class.
Pastries & Pilates
Surprise & delight your members by partnering with a local bakery in your area!
PaddleBoard Pilates
Challenge your members with a fun Pilates class on a paddleboard!
Footwork & Fireworks
Host a 4th of July themed Pilates workshop all about the basics!
Club Pilates Cookout
Celebrate after class or host an outdoor Mat class with this fun summer BBQ theme!
Club Pilates At Sea
The Club Pilates Alaska Retreat. Experience several one-of-a-kind Club Pilates events!
Golf Mobility Workshop
Movement-focused workshop helping improve your golf game.
Country Club Soiree
Host a summer-themed country club event for your members!
Flow Back to School
Remind members to start the new season fresh and set healthy habits
Glow Flow
Host a themed class in-studio, or off-site mat class themed with bright, neon colors, and glow sticks
80s WEEK
Host an exciting themed week of classes, member appreciation events, and so much more!
Challenges
pilates by the pool
Near a pool? Host an outdoor pop-up Mat class this summer!
Pilates by the lake
Near a lake? Host an outdoor pop-up Mat class this summer!
Pilates At the Beach
Near a beach? Host an outdoor pop-up Mat class this summer!
Pets Photo Contest
Event Information will be updated In July
Pets & Pilates
Host a studio pop-up or grassroots event around furry friends and Pilates!
Summer Sidewalk Sale
Offer a discount on summer seasonal merchandise. Make room for new Fall Retail arrivals.
ACTIVATIONS
AUGUST EVENT ACTIVATIONS
This month includes several marketing events that may be run as member-retention events, referral bring-a-friend / prospect events, or member-perk workshops! See all activations for 2023 below!
Grassroots Highlights
Abs Ahoy
Market the Club Pilates Alaska Retreat with this cruise-themed class!
Sip & Shop
Host a retail party and serve summer refreshments!
Popsicles & Pilates
Treat your members to popsicles after Pilates!
Elementary Schools
Host a mat class or workshop in partnership with a local school
Fall Fit Fest
Host a fitness-focused activation or social event with refreshments, shopping, music, and more
Self Care Sunday
Relaxation, restoration, and self care, are needed after a busy summer and before an even busier fall!
JUNE EVENT ACTIVATIONS
SPRINGBOARD WORKSHOP
Host an in-studio workshop to teach the basics & benefits of the Springboard!
Bridal Pop-up
It’s wedding season! Help them focus on their health leading up to their special day.
Pilates For Runners
Activate several grassroots opportunities centered around Global Running Day!
Juneteenth
post as an educational piece or partner / support Black-owned businesses in your area
The day of love is approaching (Valentine’s Day!), and everyone could use some quality time with a loved one! What better way than through fitness? Execute as a bring a friend class or full off site activation! View more details in the February Marketing Activations SOP.
Pilates with your Partner
Pizza & Pilates
Galentine's Day
HOW TO PLAY
AUGUST CHALLENGES
3rd annual Pilates Body Challenge in honor of the Joeseph Pilates' quote: "In 10 sessions you'll feel the difference, in 20 sessions you'll see the difference, and in 30 sessions you'll have a whole new body." This challenge will run from June 1st - Aug 31st. The Club Pilates Golf Course is now open and the front nine are calling your name! This scorecard is completely editable to customize at the studio level. Incentivize anything from referrals to retail sales!
Level Up Challenge
This challenge motivates your members to work on the skills they need to potentially qualify for 1.5 or 2.0 classes by practicing key exercises.
Strong for summer
The in-app challenge continues! Nationally sponsored prizes include vacations from Princess Cruises!
Pilates month Teaser Progressions
In celebration of Pilates Month, this challenge encourages members to practice the most iconic Pilates move - the Teaser!
Summer Passport
Encourage & incentivize your members to attend all of your amazing summer events!
Pilates Body Challenge
Back for the 3rd year in a row! Complete 30 classes in 90 days - tracked in the CP App!
Golf Scorecard Challenge
Encourage members to complete several Pilates and health-focused tasks throughout the month!
Wellness Reformed
Hit 23 classes in 2023! This class-count challenge is extrinsically motivated for your members who love to keep track of their goals in the app! This challenge will run all of Q1 and include an additional layer from Profile Plan, as well as nationally sponsored prizes. Click HERE to learn more View the SOP for all details!
Challenge Gifs
Stretch Your Love
Profile-Sponsored Challenge
"Promo Name"
Grassroots Hightlights
NEW
WELLNESS REFORMED CHALLENGE BADGES IN INSTAGRAM STICKERS
Creative Corner
Share your Challenge Progress! We have created gifs for use on instagram stories, search "clubpilates," one word, in the sticker section
HOW-TO APP VIDEOS TO POST ON SOCIALS
In case you missed it this month: Five new Instagram Reels sized versions of the Club Pilates App How-to video sections have been uploaded to Digital Stack, find them by searching "app"!
CLUB PILATES X+ ASSETS
In case you missed it this month: Updated X+ assets have been added into Digital Stack, search for "X+"
Club Pilates Danbury hosted a Cookout at a local park! Attendees not only got to enjoy an outdoor mat class, but also food and cocktails!
CLUB PILATES Danbury, CT
CLUB PILATES Grand Oaks, tx
Club Pilates Grand Oaks partnered up with their local community center and hosted an outdoor mat class for their residents by the lake! They brought in six new leads!
Club Pilates Costa Mesa had so much fun at their Pilates and Lattes mat class at their local coffee shop! Attendees were able to enjoy a 50-minute Pilates burn, and also 10% off their drinks! This event brought in seven new leads from this event!
CLUB PILATES costa mesa, ca
Member Appreciation
Click to See More
Club Pilates New City hosted a party at a local Italian restaurant for their five-year anniversary! Members enjoyed food, drinks, fun raffle, dancing and were encouraged to bring a plus one!
CLUB PILATES new city, ny
club pilates grand oaks, tx
Club Pilates Grand Oaks celebrated one year with special treats, giveaways, retail discounts, and exciting new vendors in studio!
Club Pilates San Clemente invited Alladerm Medical Spa into their studio to provide members with an awesome discount for their services!
CLUB PILATES san clemente, ca
Content Spotlight
Grassroot Hightlights
Member appreciation
This video was tested by our Digital Advertisers among 20 other finalists, and was the highest lead driver across all CAP vendors! Congratulations and thank you to all who submitted!
The Grand Prize winner for the instagram reels content Contest is
CLUB PILATES 4S RANCH!
VIEW OTHER FINALISTS
@InspiredbyClubPilates
Club Pilates hilltop
What a fun and creative way to showcase Pilates principles and technique! Reminder to feature your Pilates Pros (aka Instructors) in your social content!
VIEW POST
Club Pilates bel air
Pumping up the summer vibes with this amazing in-studio grassroots activation! They did a great job incorporating themed props into the experience.
CLUB PILATES s. bowling green
Club Pilates SBG did an amazing job ramping up to their studio opening with engaging social content! Plus, take a look at their gorgeous back wall mural from the mandala collection.
CONTENT SPOTLIGHT
GRASSROOTS & MEMBER RETENTION INSPIRATION
Are you feeling lost on how to start when it comes to grassroot events? Do you have an event, but need a little jumpstart on how others have executed a similar event? Looking for ways to get active in your community? Follow @inspiredbyclubpilates for studio grassroots, local partnerships, and member retention inspiration!
Public Relations
CLICK TO VIEW
See all Public Relations on the Powerhouse!
PR Highlights
69
WFMZ
Sales Focus
Sales Tactics for the Month of September:
· "Closing the Sale" · Studio Best Practices: Conversion · Studio Success Story: Increased Show Rate and Membership · Quote of the Month
Remember! This is a referral program, too - sign a friend or family member up to join the purchaser at their Semi-Private Training Session!
Use the “Lead Management Activity” page to inspect the daily call activities.
Use the prospect filters to inspect that all “intro booked” prospects have OMG logged in their “Key Notes.”
Schedule a specific time to practice and role play the booking and Objection, Membership, & Goals (OMG) collection phone calls.
CLOSING THE SALE
Additionally, use the “Contact Log” report to track total month's activities and individuals team members contributions to the teams month call goal.
Converting your prospects after the Intro Class begins with ensuring that every prospect is properly qualified and directly asked for the sale. You must use an assumptive approach, best positioned as an alternative choice (i.e. which membership do you think will work best for you the 8 or SSU?)
ASK FOR THE SALE
Sales Focus (Cont.)
Strong personalized approach to confirming Intro Class bookings Zone defense approach to Intro classes to set up for strong closing conversions Follow-up process - contacting Intro Missed Sales and setting an “appointment” to follow up with the prospect and overcome their objections
SUCCESSFUL INTRO CLASS SETUP
1.
2.
With continued improvement in your ability to acquire leads, complete activities, and increase your show percentage, the opportunity lies in improving your ability to close the sale after the Intro Class. Focusing on the action items below will drive membership sales and grow your studio revenue.
Sales team members who are able to convert at a high percentage must know how to have strategic conversations and consistently practice their ability to overcome objections. Schedule sales training to role play overcoming the most common objections of: price, personal schedule, need to discuss with their spouse, and class capacity.
Train your team on Overcoming Objections:
Increase conversions by improving your team's ability to overcome objections and execute a consistent follow-up process:
sales focus:
Best Practices
The foundation of converting prospects into members is having a follow-up process in place for contacting missed sales prospects on a consistent cadence. Set tasks for Intro Missed Sale using the Contact Cadence Chart of Day 1, 3, 5, 7. These CALLS should start with a customer service approach and then transition into offering a membership that would be in line with their goals.
Follow up with your “Intro Missed Sale” prospects
3.
Continued...
Celia from Club Pilates Kamloops and her team are becoming masters of conversion! They have taken their studio from 36% conversion to 47%, while also consistently maintaining a 81% Intro Show Rate through the summer! Below are some shared tips and best practices that have led them to success:
Reiterating our value based OMG and emotional connection with prospects/members in conjunction with closing out to create personal urgency
5.
Club Pilates Westport, ct
Bravo!
Studio Best Practice (Cont.)
Personalize the Experience: Review all prospect O.M.G.’s before the Intro Class to make them feel welcome and valued the second they step foot into the studio! Make it a point to continue to the conversation and build that relationship at every step of the process. Intro Success: Start the Intro confirmation process at a minimum of three days before their class! The Club Pilates Kamloops Team connects with prospects to continue talking about their goals and establish what the expectations of the class are, as well as build value around how Club Pilates will better their life! Staff are ALWAYS Learning: Ensure that the team is well-trained on overcoming any objections by understanding how Club Pilates offers solutions for their problems and helps them to reach their emotional goal(s)!
Studio best practices:
Club pilates kamloops, can: Conversion
Feel Better with Club Pilates!
Studio Success
REFERRALS: Always ask for referrals from members, offer raffles, and even offer gift cards once the prospects join! It never hurts to ask, and consistency is key! The product we’re selling is inherently good and members can feel great about referring Club Pilates to their loved ones! Retention with Community: Building a sense of community within the studio is the crucial to member retention! The Club Pilates Kamloops Team are consistent about contacting their members to follow up on those O.M.G. goals, following up with our frozen members, and letting them know they are here for THEM. Congratulations to Club Pilates Kamloops, Canada!
We wanted to take a moment to Shout out to the Club Pilates Brea Team for welcoming nearly 50 new members in July, when the boutique fitness industry typically experiences a decrease in sales! We asked them to share some best practices for their increased show rate, and membership! “In June we saw an increase in younger prospects booking into our Intro class who were not interested in a membership. So when reaching out to our leads in July we shifted gears a bit and instead of presenting the Intro class as a FREE Intro, we started positioning it as a 'Membership-based Intro class.' By changing the messaging, we found that we were able to get more QUALITY bookings, vs simply QUANTITY. We let them know that, in addition to movement during the Intro, we would review membership options and then help set them up with the best membership for their individual goals and needs. If they sounded weary about purchasing membership, we recommended trying our single class drop in to try us out, so they could focus on experiencing the full workout. Presenting our Intro class this way has led to a higher conversion because we are booking clients that truly want to get started on their fitness journey with us, rather than just try a free class one time.” Mikayla also shouted out her calls with her Regional Sales Manager, Jada-Rae Poku, as an additional resource to help suggest best practices for working the leads, and helping the studio grow. Way to go, CP Brea, on your fantastic work during the dead of summer!
Club Pilates BREA, CA
Sales Quote
Great job Gainesville!
“We created an Eventbrite and followed up with making a fun email and set it to blast out every 4-5 days before the event. We also included fun photos from the last mat class, and announced the event in studio and our social media frequently before the event.
We created a referral type to help track the ROI on the event - and make sure that sales associates and instructors alike are talking about the event in all classes to all members!
One of the best practices: Make sure to enter your leads in from the event RIGHT AWAY! It is never too soon to start reaching out. Immediately make a specific text, send it out and start them in the text/call cadence.”
Way to go, Club Pilates Pompano Beach on creating a great culture and community experience for prospects and members alike!
Studio Success Story:
INCREASED SHOW RATE AND MEMBERSHIP
Way to go, Club Pilates Brea!
- Zig Ziglar
an American author, salesman, and motivational speaker.
Your attitude, not your aptitude, will determine your altitude.
"
TEACHER TRAINING
The West Temple Team was able to bring in just under $5,000 in retail sales alone! This was due to a well-executed strategy. When finding out what helped them reach their success, Holly (GM) mentioned, “My team loves a sales contest! It is such a driving force for them!” In order to set themselves up for success, the team, merchandised fresh new retail and made sure the boutique area was well displayed. They used creativity to change up the layout for a different look. Some of the sales associates even shared their contest with members who wanted to support and bought more retail! Although it was a team effort, the sales manager really brought it home with her performance! Holly chose to reward her team for their accomplishments with a gift card!
Club Pilates West Temple, tx
RETAIL SALES SUCCESS
Way to crush it West Temple team!
Studio Success Story
TT Dates
Training Programs, Dates, and System Updates:
· September Program Dates & Locations · September Promotion - Back to School Savings Accelerated Teacher Training Programs · Instructor Workshops on the Powerhouse · Instructor Newsletter · Virtual CEC Workshops Master Trainer Updates · Bridge Training
TEACHER TRAINING PROGRAMS
APR
03
01-02
03-09
10-16
17-23
24
25
31
MAR
View all upcoming Teacher Training dates on our website!
Just set your dates? Be sure to submit your Teacher Training Confirmation Form.
Do you have a prospect interested in Club Pilates Teacher Training? Encourage them to attend the weekly Information Webinar for Teacher Training Prospects every Wednesday at 10:00 AM PDT/1:00 PM EDT
CLICK HERE FOR MORE INFO
Barrington, IL Arboretum, IL
Montvale, nj Paramus Park, nj Wyckoff, nj
northlake, tx southlake, tx flowermound, tx keller, tx windsong, tx prosper, tx north frisco, tx frisco, tx mckinney, tx plano, tx south mckinney, tx
Tysons corner, va pentagon city, va reston, va falls church, va
Ankeny, ia
Be sure to check out our 2023 Teacher Training Initiatives here!
Rockridge, ca alameda, ca
South Spokane, WA North Spokane, WA Spokane Valley, WA Hayden, ID
Red Deer, CAN
East Long Beach, ca HB Newland Center, ca South HB, ca Huntington Beach, ca Seal Beach, ca
Evans, GA Aiken, GA Augusta, GA
Broadview Heights, oh Fairview Park, oh Hudson, oh Chagrin Falls, oh Solon, oh Pinecrest, oh Fairlawn, oh West Bay Plaza, oh
Flemington, nj Bridgewater, nj Princeton, nj
Escondido, CA 4S Ranch, ca Bankers hill, ca granite hills, ca oside, ca poway, ca parncho bernardo, ca
Corpus Christi. tx
28
JAN
Billings, mt
Winston-Salem NC
Westfield, nj livingston, nj
Waxhaw, NC Indian Trail, NC Highland Creek, NC
honolulu, hi
Monroe Street, wi
Friendswood, tx pearland, tx west u, tx tanglewood, tx sienna, tx sugarland, tx clearlake, tx league city, tx
East Long Beach, CA South Huntington Beach, CA Huntington Beach, CA
chandan place, il
Bradly Fair, Ks
West huntsville, al east montgomery, al
Valrico, fl lakeland, fl
Cool springs, tn north gulch, tn indian lake, tn maryland farms, tn belle meade, tn berry farms, tn
Parkland, fl coral springs, fl plantation, fl cooper city, fl pembroke pines, fl
TT Promotion
SOUTH MIAMI, fl BRICKELL, FL
South Tulsa, OK Jenks Landing, OK Midtown Tulsa, OK
Woodlake, VA Midlothian, VA
Wellesley, ma framingham, ma village shoppes, ma burlington, ma assembly row, ma lynnfield, ma salem, ma
Brentwood STL, MO Chesterfield, MO Creve Coeur, MO
saratoga, ca west san jose, ca
Collegeville, pa newtown, pa doylestown, pa
gainey ranch, az scottsdale shea, az arcadia. az
Marlboro, nj 35 Shrewsbury, nj middletown, nj east brunswick, nj north brunswick, nj wall township, nj howell, nj
Novato, CA Petaluma, CA
Downtown Vancouver, can Ironwood, can
South miami, fl brickell, fl
Pentagon city, va reston, va tyson's corner, va
westlake village, ca thousand oaks, ca camarillo, ca culver city, ca sherman oaks, ca tarzana, ca west la, ca granada hills, ca simi balley, ca ventura, ca
Courthouse, va Great bridge, va hilltop, va
north bethesda, md
North Myrtle Beach, SC
liberty station, ca
Northwest hills, tx
South spokane, wa north spokane, wa hayden, wa
Click on the dates to view!
Ft myers west, fl
Cedar Hills, OR West Hills, OR Progress Ridge, OR Lake Oswego, OR Tualatin-Sherwood, OR Happy Valley, OR West Linn, OR Southeast Woodstock, OR
GILBERT, AZ
East Lake Forest, IL North Buffalo Grove, IL
Buford, ga
Thornhill, CAN Newmarket, CAN
Mizner blvd, fl boca south, fl delray beach, fl sunrise. fl abacoa. fl west palm beach, fl
Edina, MN
Escondido, CA 4S Ranch, CA Bankers Hill, CA Granite Hills, CA Oside, CA Poway, CA Rancho Bernardo, CA
Flemington, NJ Bridgewater, NJ Princeton, NJ Montgomery, NJ
Lincoln Park, IL Wicker Park, IL River North, IL West Loop, IL
Oceanside, NY Merrick, NY
Woodforest, TX Klein, TX Woodlands, TX Towne Lake, TX Alden Bridge, TX Bellaire, TX Cinco ranch, TX
Fair Lakes, VA Alexandria, VA
Glen Abbey, CAN
Corpus Christi, TX
North Raleigh, NC
The Hill, AR
Lehi, UT District SoJo, UT Millcreek, UT Marmalade, UT Sandy, UT
North Naples, FL
Bend, or
Parkland, fl Coral Spring, fl Pembroke Pines, fl Cooper City, fl Plantation, fl
West Huntsville, al
Falls Church, va Pentagon City, va Reston, va Tysons Corner, va
North gilbert, az
Great Bridge, VA Courthouse, VA Hilltop, VA
Tucson Foothills, az oro valley, az
Merchants Walk, ga East Cobb, GA West cobb, ga
130th, Royal Oak, can West Springs, can Marda Loop, can
Dunwoody, GA
South Frederick, md Germantown, md
Idaho Falls, id
Canal Town, ny Brighton Rodchester, ny
Loehmann's Plaza, ca davis, ca natomas, ca midtown sac, ca
Arden hills, mn blaine, mn egan, mn white bear lake, mn woodbury, mn
Lincoln Park, il river north, il west loop, il
Chapel Hill, NC
Schaumburg, il edgebrook, il deerfield, il glenview, il
Rodgers, ar
Burlington, ma Lynnfield, ma assembly row, ma
Matthews, nc spartanburg, nc
Brentwood stl, mo chesterfield, mo creve coeur, mo
pacific grove, ca
Sunnyvale, ca north san jose, ca palo alto, ca
pompano beach, fl
enchanted hills, nm
September Dates
April 28 Greensboro, nc high point, nc
Grandview Yard, oh Powell, oh New Albany, oh NW Dublin, oh Worthington, oh Hilliard, oh
Roswell, ga Alpharetta, ga Avalon, ga
April 28 Alden bridge, tx klein, tx towne lake, tx the woodlands, tx bellaire, tx cinco ranch, tx
East Boynton, fl West Delray, fl
Parkville, mo Lees Summit, mo Country Club Plaza, mo Prairie Village, mo
01-07
MAY
May 5 Lakeside, ne clocktower village, ne west omaha, ne
North Tallahassee, FL
El Paso West, TX Las Cruces, NM
Camas, WA Hazel Dell, WA
Chisholm Trail, TX
May 5 Waterloo, can
MAY 6 Flemington, nj bridgewater, nj princeton, nj montgonery, nj
MAY 5 Alexandria, va fair lakes, va
Paradise valley, az desert ridge, az scottsdale promenade, az
Wellesley, ma salem, ma burlington, ma lynnfield, ma north andover, ma
May 6 Jax beach, fl downtown jacksonville, fl st. augustine, fl durbin park. fl mandarin, fl ponte vedra, fl
Tarzana, CA Camarillo, CA Culver City, CA West LA, CA Sherman Oaks, CA Pasadena, CA Ventura, CA Granada Hills, CA Simi Valley, CA Westlake Village, CA Thousand Oaks, CA
Town Square Clifton, NJ Hackensack, NJ Ocean Plaza, NJ LA Fitness Clifton, NJ
East Long Beach, CA HB Newland Center,CA South HB, CA Huntington Beach, CA Seal Beach, CA
Alton Square, CA Anaheim Hills, CA Dana Point, CA Laguna Niguel, CA Mission Viejo, CA Los Olivos, CA Newport Beach, CA Yorba Linda, CA UTC, CA
Boca South, FL Mizner Blvd, FL Delray Beach, FL Sunrise, FL West Palm Beach, FL Abacoa, FL
Richardson, TX Shiloh Springs, TX Murphy, TX Rowlett, TX Colony, TX Plano, TX Mckinney, TX South Mckinney, TX Prosper, TX Frisco, TX North Frisco, TX Windsong, TX Northlake, TX Keller, TX Flower Mound, TX Southlake, TX
Davis, CA
Echo Park, ca WeHo, ca Little Tokyo, ca
Tucson Foothils, az Oro Valley, az
South Surrey, can Coquitlam, can
Novato, ca Petaluma East, ca
Aliante, nv Centennial Hills, NV Green Valley, nv Henderson, nv Mountains Edge, nv Spring Valley, nv Summerlin, nv
East Greenwich, ri Johnston, ri
Tenleytown, DC
Aventura, fl Miami Shore, fl Sunny Isles, fl Hollywood Beach, fl Coral Gable, fl
Maryland Farms, tn North Gulch, tn Belle Meade, tn indian Lake, tn Cool Springs, tn Berry Farms, tn
Gainey Ranch, az Scottsdale Shea, az Arcadia, az
West New York, nj Towne Center Edgewater, nj Hoboken, nj Jersey City, nj
Greenwood Village, co Lonetree, co Belmar, co Ken Caryl, co Southlands, co Aurora, co
Foothill Ranch, ca Sendero, ca Lake Forest LA Fitness, ca
Marlboro, nj Metuchen, nj North Brunswick, nj East Brunswick, nj Middletown, nj 35 Shrewsbury, nj Wall Township, nj Howell, nj
East Meadow, ny Austin Street, ny
Brighton-Rochester, ny Canaltown, ny
24-30
Briargate, co Dublin, co Ivywild, co
Burke, VA Lake Ridge, VA
Old Metairie, LA
Mercer Island, wa Bellevue, wa Redmond, wa South Lake Union, wa Woodinville, wa Bothell, wa Mill Creek Plaza, wa Kent, wa New Castle, wa Maple Valley, wa Queen Anne wa
South Overland Park, KS West Overland Park, KS Lenexa, KS Liberty, KS
Roanoke, VA
Palmetto Bay, FL Kendall, FL West Kendall, FL Doral Midtown, FL Miami Bird La Fitness, FL
East Memphis, TN Collierville, TN Memphis-Lakeland, TN
Clermont, FL Winter Garden, FL Winter Park, FL SODO, FL Hunter's Creek, FL
Wilmington, NC Wilmington South, NC Leland, NC
Clifton Park, ny
Mount Kisco, ny
Pacific Grove, ca
Austin Landing, oh Beavercreek, oh Cross Pointe, oh
Liberty Station, ca
Kennett Square, pa Lancaster, pa Brandywine pa Wilmington, pa
Teacher Training Activation Calendar
To better streamline marketing collateral our amazing Creative team has put together a specific section within the Activation Calendar just for Teacher Training which can be found here. This will help your studios with social media posts, flyers, templates etc all for hosting teacher training.
TEAcher training PROMOTION
Back-to-school Savings!
Participants who enroll in our Comprehensive Teacher Training Program between August 15 and September 15 ONLY and pay a minimum Corporate deposit fee will receive a set of all 6 manuals for 50% off, valued at $212.50! *This promotion is not applicable to modular sales, the Junior Mat and Reformer Program, Discount Program or prepaid tuition deposit redemptions.
Accelerated TT Programs
Pilates Day Promo
Sign up between May 5th-7th and receive a FREE set of Teacher Training Manuals
Review the SOP with all promotion details here.
Enroll & Save on Deposit
Back-to-school Promo
ACCELERATED TEACHER TRAINING PROGRAMS
Click to review upcoming program details below to sign up and RSVP to reserve your spot!
– UPCOMING –
COMPREHENSIVE
NOV 6-10 | 13-17
ATLANTA, GA
SEP 18-22 | 25-29
MAT + REFORMER
SEP 12-16
AUG 8-12 | 15-19
SEPT 12-16 | 19-23
COSTA MESA, CA
TT Powerhouse: Leadership Series
Teacher Training Promotion
No more programs at this location for 2022
SEP 11-15 | 18-22
FEB 6-10
NOV 10-14 | 17-21
OCT 16-20 | 23-27
Limited Space
TEACHER TRAINING PROGRAM UPDATES
Our new Anatomy course has launched! This will be shared with all new students who enroll from July 1, 2023 forward and for students who started programs in January 1, 2023-June 30th 2023 that opt into this updated content. This new and robust course will help Teacher Training students better learn anatomy which is key for all new Pilates instructors. Moving forward, all participants will need to complete this course and anatomy exemptions will no longer be an option. Students will have access to the course for one year only, starting from the date of enrollment in the Teacher Training program. Extensions will not be available for this course. For questions, please email teachertraining@clubpilates.com and refer to our program catalogs HERE for this updated information.
Master Training Reminders (Cont.)
NEW ANATOMY COURSE
TT Goal Setting Process
Graduate Teacher Training Email Launch
To further support the Teacher Training students from the Corporate side, we’ve created a series of eight emails that will be sent throughout the year they’re enrolled in Teacher Training, following the start of their in-studio training days. These emails contain reminders about hours, best practices to get to graduation, and motivational elements to help students stay focused on the finish line. These emails contain general information about the program, which is why it’s equally important that the studio also implement a support plan on their end to provide a third layer of communication (in addition to the mentorship provided by their Master Trainer). For questions, please contact teachertraining@clubpilates.com.
New on the powerhouse
The Leadership Series for Franchisees, District/Regional Managers
TT Powerhouse: Grad Support
Accelerated TT Email
In case you missed it, be sure to check out our Four-Part Leadership Series that was created to help franchise owners develop values-driven leadership skills. These skills focus on self-development, creating connection and positive culture at your studio, improving communication and feedback skills, and owning your role as the boss of your business. CHECK OUT ALL 4 PARTS OF THE LEADERSHIP SERIES
All 25+ Club Pilates Instructor Workshops are viewable by instructors who have completed Bridge Training and are properly permissioned in The Powerhouse. Previously-released workshops can be found HERE for instructors to reference and watch any time!
TEACHER TRAINING PARTICIPANT GRADUATION SUPPORT PLAN
Badges
Instructor Workshops
As part of the initiative to help students graduate, we’ve created resources specific for the studio to help in this process; while each student sets their graduation goal and the Master Trainer is there to help motivate them and support them, it’s equally as important that the studio is checking in and helping to support the student as well. Please ensure that any studio member involved in Teacher Training reviews these resources and begins to implement them with current and future Teacher Training students.
New Lead Instructor Workshop! Our next Club Pilates Instructor Workshop is here! This workshop is called: “Center & Balance for all Levels!” Bringing the Mind-Body connection into harmony, Center and Balance flows are the perfect class to de-stress, breathe deeply and stretch delightfully. This workshop lays out level appropriate exercises and appropriate stretches including PNF stretching techniques. It focuses on the importance and benefits of breathing and why working in the parasympathetic nervous system is important. This workshop is great for all instructors who currently teach or will teach Center + Balanced classes at Club Pilates!
Instructor workshops on the powerhouse
TT Newsletter
Instructor Newsletter
The September Instructor Newsletter is now live in The Powerhouse! Be sure you or your Lead Instructor shares this with your staff either by downloading the PDF and emailing it to your instructor team or reminding them to log in and review it on The Powerhouse.
CEC Workshops
For more details and to register, Click Here.
VIRTUAL CEC WORKSHOPS
An Intro to Scoliosis: "Mirroring" for the Nervous System
Angelie Melzer
11
The Language of Belonging in the Pilates Space
Misty Lynne Cauthen
02
Pelvic Floor Health: Considerations for Working with Pre and Post-Natal Clients
Carlin Reaume
19
Size Inclusive: Reformer-Based Classes Built for Accessibility
Rachel Piper
21
The Active Aging Toolbox
Erika Quest
AUG
Anatomy Spotlight: The Inner and Outer Core
Nico Gonzalez
JUN
15
Click to RSVP for the workshops
MAR 26
CLICK HERE For more details and to register
Master Trainer Updates
We welcomed FIVE new Master Trainers to the active Master Trainer roster after our first Onboard Training Day of 2023. As a reminder, we updated our Master Trainer Candidate process this year, making it easier to start the process and join the team throughout the year rather than just once a year. Our next Onboard Training Day is November 16 and Candidates will need to have completed ALL STEPS leading up to the Onboard Training Day in order to register. Questions can be directed to mastertraining@clubpilates.com.
Master trainer Updates
Bridge Training Reminder
new bridge training course
Our New Bridge Training Course is launching this month! What’s new in this course? New course layout and design 56 new videos that cover all Club Pilates classes, levels, protocol, and information for working as an instructor at a Club Pilates studio. 77 new videos to learn TRX, TriggerPoint, and Functional Standing Movement (FSM) which allow comprehensive instructors to lead CP Suspend, CP Restore, and CP Control classes. New way to track employee progress through the course and support as a Franchise Owner. Bridge Training is mandatory instructor employee on-board training for all Junior and Comprehensive instructors that work for Club Pilates. It ensures that regardless of where an instructor received their education, they know how to adhere to the Club Pilates methodology and teach according to our brand standards and guidelines.
Bridge Training Remidners (Cont.)
Bridge training reminder
RETAIL
Apprentice instructors will not go through Bridge Training until they complete their education, however they can be added to The Powerhouse as an “Apprentice Instructor” position and will receive access to pertinent materials that will aid them in their success as an apprentice until they officially graduate from the Club Pilates Teacher Training program.
new bridge training course (cont...)
For studios in pre-sale, all instructors must complete Bridge Training prior to Soft Open. For sustaining studios, instructors must complete Bridge Training within 30 days of hire. The benefits of completing the Bridge Training program are as follows: Increased member safety and reduced liability Consistent member experience Reduced member attrition Reduced employee turnover Increased job satisfaction Elevated brand loyalty
what to expect from bridge training
WHAT TO EXPECT FROM BRIDGE TRAINING
X
Completion of the Bridge Training course in The Powerhouse, which includes all modules, quizzes, and final test. The instructor must score 80% or above in order to pass and has two attempts to do so. Completion of the Practical Test Out video, which will be reviewed and evaluated by a Club Pilates Master Trainer. The instructor will teach a full 50-minute Club Pilates class that will be filmed and submitted to the Corporate office.
Bridge Training is comprised of 2 components:
Understand the Club Pilates mission, culture, and brand standards Teach a safe, flowing, mixed level, large group apparatus class Program and teach all Club Pilates signature classes at every level (or Levels 1 and 1.5 for junior instructors) Teach an effective Intro Class Complete Private Training Assessments
After Bridge Training, an instructor will be able to:
The Bridge Training course in The Powerhouse is progressive, meaning instructors will need to complete each module before moving onto the next. All material must be viewed and the quiz passed before moving onto the next module. Quizzes within the modules allow between 5-10 attempts and must be passed at 100%. Any work completed will be saved so the next time they login they can pick up where they left off. It's estimated that completing all components of Bridge Training will take an instructor 9-12 hours on average. Instructors have access to a corporate Master Trainer at any point throughout their 30 days of being in the course. Should any questions arise throughout this process, or to set up a call with a corporate Master Trainer, please email bridgetraining@clubpilates.com. After their 30 days, any bridge-related questions should be directed to your studio's Lead Instructor.
enroll your instructors
Teacher Training Goal Setting Process
Graduate TT Email
TT Program Updates
As part of our initiative to help students set and stick to their personal graduation goal, we’ve updated the process for Goal Setting that coincides with Day 3 of the in-studio days. Setting their graduation goal will now be an assignment that they complete within Canvas and continue to update throughout their Teacher Training program. This goal setting structure will further support the student, studio and Master Trainer, ensuring they successfully meet their graduation timeline.
Retail
Master Trainer
2023 Candidate Process
Updates to the Master Trainer Candidate process have been updated HERE in The Powerhouse. Specific changes to the process include:
- A Candidate’s NPCP certification must be completed and current in order for the studio to submit their referral. - Candidates must be employed at your studio for at least six months in order to refer them. - Candidates will be issued a Canvas account to follow the process and submit their application, audition video, take quizzes, etc. - Parts of the application process are graded and must be passed in order to audit a training. - Auditing is not permitted until all prior steps are completed. Any audit days completed prior to the completion of the initial steps will not qualify. - The test out process and lectures from Summit are now separate items in the process. - Candidates must pass their test outs first in order to attend an Onboard Training Day. Candidates only receive two attempts to pass their test outs. - Summit is now called Onboard Training Day and will be a one-day training that occurs three times a year, which means more opportunities for your candidates to join the team!
EDUCATION DEPT. CALL
Date: October 13th, 2022 11:00 AM PST / 2:00 PM EST On this call, we will connect and touch base on the latest information regarding Bridge Training, Teacher Training, and Instructor management and development.
Bridge Training
Retail Promo
Club Pilates September Retail Promos:
Labor Day Sale New Fall Collection Back-to-School Sale (Optional)
Welcome to Alo's revolutionary, clean beauty line. Using cutting-edge beauty science, we've unlocked the power of the amla superberry, nature's most potent antioxidant, vitamin-C-rich miracle fruit, renowned for its anti-aging, protective & healing properties. Each formula in the Alo Glow System blends amla with the planet's finest botanicals to deliver the ultimate dose of glow from head to toe.
Signature, high-waisted leggings that come in a number of styles. Most populary:
The Aria Legging - a reversible legging with a hidden back pocket for on-the-go essentials.
The Remi Pocket Legging - featuring side pockets with structured, paneled side details that contour your curves.
Bras that are designed for performance and style, complete with removable pads.
Their signature Strappy Bra has criss-cross straps and mesh detailing for a sleek and supportive finish.
The Emma Bra is a versatile top for a workout to on-the-go, featuring a mesh panel slit and high neckline.
The self-care essentials in the Alo Glow System are designed to work in concert to reveal your most radiant self. Every product is formulated with nature's most powerful antioxidant Amla, paired with ingredients that soothe skin, ease tension & replenish moisture. All prroducts arer cruelty free, not tested on animals, sustainably sourced and made clean in California. All our products are formulated without 1400+ "sin list chemical" ingredients, including parabens, sulfates, silicones, dyes, mineral oils, animal byproducts or phthalates, delivering the most effective, good for you formulas on the market.
MORE INFO ON ASTRAL
Labor Day Sale
Discount remaining summer seasonal merchandise to make room for new fall arrivals! If available, utilize rolling racks to move sale items outside, in front of the studio, for added visibility to members and non-members. Display balloons and promotional signage to generate more walk-by traffic interest! Other execution suggestions:
NEW FALL COLLECTION
Earth day - Gift with Purchase over $100
Earth Day - 30% Off on ReuSable water bottles
Pride Month Merchendise
SEPTEMBER Promotions
Remerchandise retail display to feature fall merchandise in key sight lines and faceout bars Examples: sweatshirts, jackets, hats, beanies, long sleeve tees Post on social media platforms new fall styles up to 3 times a week
Back-to-School Sale
New Fall Collection
Mother's Day Bundle
Bundle 3-4 wellness items for a discounted price and display in your retail area!
Father's Day sale
OFFER: 25% off all Retail (can include exclusions) Duration: September 2nd – 4th, 2023 Execution Suggestion:
September 1st, send email blast to all members announcing the promotion Remerchandise to separate sale items from full priced if applicable Print and post promotional signage Promote the sale on social media platforms Make announcements before each class Suggested: Utilize rolling racks to move sale items outside on the sidewalk for added visibility to members and non-members. Include balloons and promotional signage
LABOR DAY SALE
CONTACT
Optional Sale for the Back-to-School Season! Execution suggestions:
Merchandise a back-to-school bundle or special savings for students and teachers Use a section of your retail space to post available signage
optional
back-to-school sale
SHOP NOW!
Corporate Team
New Vendors
January Retail Promo:
"Gift With Purchase (of a Member Bundle)!"
Emily Hsu
Breast Caner Awareness
CORPORATE TEAM
Mike Gray President mike@clubpilates.com Kayla Valenzuela Executive Assistant kayla@clubpilates.com Richard Feinberg VP of Real Estate richard@xponential.com Jill Matthews Regional Director of Real Estate jill@xponential.com Wayne Thompson Regional Director of Real Estate wayne@xponential.com Natalie Gehring Regional Director of Real Estate natalie@xponential.com Fugi Gutierrez Director of Construction Support fugi@xponential.com Travis Marchant Director of Construction Support travis@xponential.com Anthony Badalian VP of Sales anthonyb@clubpilates.com
Carly David Manager of Training carly@clubpilates.com Lexi Stroud Training Sales Coordinator lexi@clubpilates.com Monica Shin Education Coordinator monica@clubpilates.com Amanda Croce Chief Marketing Officer amanda@clubpilates.com Maria E. Gallagher Director of Marketing maria@clubpilates.com Tiffany Zielenski Marketing Coordinator tiff@clubpilates.com Lisa Calderon Franchise Marketing Manager lisa@clubpilates.com Jamie Carsensten Franchise Marketing Manager jamie@clubpilates.com April Dombroski Franchise Marketing Manager april@clubpilates.com
Jacklyn Smith Art Director jacklyn@clubpilates.com Nimesh Skakya Graphic Designer nimesh@clubpilates.com Peggy Zisk Graphic Designer peggy@clubpilates.com Rudy Flores VP of Retail rudy@xponential.com Hannah Koyle Senior Retail Director hannah@xponential.com Ximena Islas Retail Manager ximena@xponential.com Kate Kwon Head of Communications & Franchise Marketing kate@clubpilates.com Brooklyn Schumacher Director of Communications and Corporate Social Responsibility brooklyn@xponential.com
Christian Bentley Warehouse Manager christian@xponential.com Mitch Grant Warehouse Assistant mitch@clubpilates.com
Mike Gomez National Sales Director mikeg@clubpilates.com Jada-Rae Poku Regional Sales Manager jada-rae@clubpilates.com Rocky Mohacsi Regional Sales Manager rocky@clubpilates.com Nick Komoroske Regional Sales Manager nicholas@clubpilates.com Erikarose Crone Regional Sales Manager erikarose@clubpilates.com Liv Drummond Regional Sales Manager liv@clubpilates.com Tianna Stateman VP of Training and Experience tianna@clubpilates.com Jenna Morris Director of Training & Experience jenna@clubpilates.com Shannon Brown Manager of Training shannon@clubpilates.com
