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The short vs. long-term tension
1.
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Budget pressures and a need for short-term sales are pushing more short-term activations, but no one wants to lose sight of creativity and long-term brand growth. The tension between creativity and efficiency is high.
AI is here
to stay
2.
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AI is (obviously) at the top of everyone's minds, but there's no clear playbook yet. It's all about experimentation. Most marketers see it as a massive productivity and creativity enabler.
The need for diversity has never been greater
3.
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AI presents an even greater imperative for us to use and deliver representative data.
AI pulls from existing information and if that information isn't representative, it will only
set us back further in our diversity and inclusion efforts.
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Our top takeaways
LET'S CHAT
Can’t make it? We can still chat
Based on learnings from PepsiCo’s journey building Ada, its in-house insights platform, Stephan and Babita will deliver A “how to” guide for insights leaders who want to innovate their people, process and technology.
Brand attendees will gain a tangible, step-by-step guide on how to implement change across the insights function from one of the biggest consumer-centric brands in the world. Technology and agency attendees will understand how they can support, enable and evangelize a shared vision for the future of insights with the right blend of tools and partnership.
Brand Speakers:
Monica Tenorio
Stephan Gans
Tuesday, March 12. 12:15 - 12:45 PM
Time:
How insights leaders can digitally transform their insights functions
RSVP
Zappi Speaker:
Babita Earle
How insights leaders can digitally transform their insights functions
Monica Tenorio
VP, Insights, Analytics & Marketing Capabilities EU, PepsiCo
Stephan Gans
SVP, Chief Consumer Insights and Analytics Officer, PepsiCo
Babita Earle
Managing Director, International, Zappi
Based on learnings from PepsiCo’s journey building Ada, its in-house insights platform, Stephan and Babita will deliver A “how to” guide for insights leaders who want to innovate their people, process and technology.
Brand attendees will gain a tangible, step-by-step guide on how to implement change across the insights function from one of the biggest consumer-centric brands in the world. Technology and agency attendees will understand how they can support, enable and evangelize a shared vision for the future of insights with the right blend of tools and partnership.
Brand Speakers:
Monica Tenorio
Stephan Gans
Zappi Speaker:
Babita Earle
Tuesday, March 12. 12:15 - 12:45 PM
Time:
OUR SPEAKERS:
Monica Tenorio
VP, Insights, Analytics
& Marketing Capabilities EU, PepsiCo
Stephan Gans
SVP, Chief Consumer Insights and Analytics Officer, PepsiCo
Babita Earle
Managing Director, International, Zappi
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