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Pernod Ricard proves it’s possible to democratize insights
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Innovation
Platform
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AI and the new researcher hierarchy of needs
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Global tools, local insights, smarter decisions
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Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
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The short vs. long-term tension
1.
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Budget pressures and a need for short-term sales are pushing more short-term activations, but no one wants to lose sight of creativity and long-term brand growth. The tension between creativity and efficiency is high.
AI is here
to stay
2.
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AI is (obviously) at the top of everyone's minds, but there's no clear playbook yet. It's all about experimentation. Most marketers see it as a massive productivity and creativity enabler.
The need for diversity has never been greater
3.
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AI presents an even greater imperative for us to use and deliver representative data.
AI pulls from existing information and if that information isn't representative, it will only
set us back further in our diversity and inclusion efforts.
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Our top takeaways
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Can’t make it? We can still chat
Based on learnings from PepsiCo’s journey building Ada, its in-house insights platform, Stephan and Babita will deliver A “how to” guide for insights leaders who want to innovate their people, process and technology.
Brand attendees will gain a tangible, step-by-step guide on how to implement change across the insights function from one of the biggest consumer-centric brands in the world. Technology and agency attendees will understand how they can support, enable and evangelize a shared vision for the future of insights with the right blend of tools and partnership.
Brand Speakers:
Monica Tenorio
Stephan Gans
Tuesday, March 12. 12:15 - 12:45 PM
Time:
How insights leaders can digitally transform their insights functions
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Meet the team
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GET INSPIRED
12 March 2024
Hilton London Bankside, London
We will be in London with our leaders in the insights and market research field. Together we will learn from each other and walk away from the week feeling inspired and motivated with new ideas.
MRS London
Zappi Speaker:
Babita Earle
* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
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Meet the team
Learn more and get inspired
Global tools, local insights, smarter decisions
BLOG
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Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
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RSVP
How insights leaders can digitally transform their insights functions
Meet Zappi at Shoptalk
17-20 March 2024
Mandalay Bay, Las Vegas
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Meet the team
Brand speakers:
Monica Tenorio
VP, Insights, Analytics & Marketing Capabilities EU, PepsiCo
Zappi speaker:
Babita Earle
Time:
Tuesday, March 12 12:15 - 12:45 PM
Based on learnings from PepsiCo’s journey building Ada, its in-house insights platform, Stephan and Babita will deliver A “how to” guide for insights leaders who want to innovate their people, process and technology.
Brand attendees will gain a tangible, step-by-step guide on how to implement change across the insights function from one of the biggest consumer-centric brands in the world. Technology and agency attendees will understand how they can support, enable and evangelize a shared vision for the future of insights with the right blend of tools and partnership.
Pernod Ricard proves it’s possible to democratize insights
BLOG
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The future role of consumer insights: How to lead
your team
to success
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RSVP
Meet the team
How insights leaders can digitally transform their insights functions
Monica Tenorio
VP, Insights, Analytics & Marketing Capabilities EU, PepsiCo
Stephan Gans
SVP, Chief Consumer Insights and Analytics Officer, PepsiCo
Babita Earle
Managing Director, International, Zappi
Based on learnings from PepsiCo’s journey building Ada, its in-house insights platform, Stephan and Babita will deliver A “how to” guide for insights leaders who want to innovate their people, process and technology.
Brand attendees will gain a tangible, step-by-step guide on how to implement change across the insights function from one of the biggest consumer-centric brands in the world. Technology and agency attendees will understand how they can support, enable and evangelize a shared vision for the future of insights with the right blend of tools and partnership.
Brand Speakers:
Monica Tenorio
Stephan Gans
Zappi Speaker:
Babita Earle
Tuesday, March 12. 12:15 - 12:45 PM
Time:
OUR SPEAKERS:
Monica Tenorio
VP, Insights, Analytics
& Marketing Capabilities EU, PepsiCo
Stephan Gans
SVP, Chief Consumer Insights and Analytics Officer, PepsiCo
Babita Earle
Managing Director, International, Zappi
RSVP
Based on learnings from PepsiCo’s journey building Ada, its in-house insights platform, Stephan and Babita will deliver A “how to” guide for insights leaders who want to innovate their people, process and technology.
Brand attendees will gain a tangible, step-by-step guide on how to implement change across the insights function from one of the biggest consumer-centric brands in the world. Technology and agency attendees will understand how they can support, enable and evangelize a shared vision for the future of insights with the right blend of tools and partnership.
Brand Speakers:
Monica Tenorio - VP, Insights, Analytics & Marketing Capabilities EU, PepsiCo
Stephan Gans - SVP, Chief Consumer Insights & Analytics Officer, PepsiCo
Zappi Speaker:
Babita Earle
Tuesday, March 12. 12:15 - 12:45 PM
Time:
How insights leaders
can digitally transform their insights functions
Stephan Gans
SVP, Chief Consumer Insights and Analytics Officer, PepsiCo