* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Are you ready for Groceryshop 2023?
Learn more and get inspired
Building an innovation
pipeline with
Reckitt
BLOG
READ NOW
We looked at
product design
& packaging of
vegan meats to
help you avoid
mis-steaks
BLOG
READ NOW
BLOG
READ NOW
* I understand the information will be securely stored by Zappi and used by Zappi to keep me informed about Zappi's products, news, and future developments in market research. You can opt-out of these communications at any time either by using the link in the emails sent to you or by contacting us directly at data-privacy@zappistore.com.
Advertising
Innovation
Platform
LET'S CHAT
PepsiCo fuels full-portfolio innovation
READ NOW
We looked at product design & packaging of vegan meats to help you avoid mis-steaks
READ NOW
BLOG
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
LEARN MORE
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
The short vs. long-term tension
1.
READ NOW
READ NOW
Budget pressures and a need for short-term sales are pushing more short-term activations, but no one wants to lose sight of creativity and long-term brand growth. The tension between creativity and efficiency is high.
AI is here
to stay
2.
READ NOW
READ NOW
AI is (obviously) at the top of everyone's minds, but there's no clear playbook yet. It's all about experimentation. Most marketers see it as a massive productivity and creativity enabler.
The need for diversity has never been greater
3.
READ NOW
READ NOW
AI presents an even greater imperative for us to use and deliver representative data.
AI pulls from existing information and if that information isn't representative, it will only
set us back further in our diversity and inclusion efforts.
Hover to find out more
Our top takeaways
The short vs. long-term tension
1.
READ NOW
READ NOW
Budget pressures and a need for short-term sales are pushing more short-term activations, but no one wants to lose sight of creativity and long-term brand growth. The tension between creativity and efficiency is high.
AI is here
to stay
2.
READ NOW
READ NOW
AI is (obviously) at the top of everyone's minds, but there's no clear playbook yet. It's all about experimentation. Most marketers see it as a massive productivity and creativity enabler.
The need for diversity has never been greater
3.
READ NOW
READ NOW
AI presents an even greater imperative for us to use and deliver representative data.
AI pulls from existing information and if that information isn't representative, it will only set us back further in our diversity and inclusion efforts.
Tap to find out more
Our top takeaways
GET INSPIRED
LET'S CHAT
17-20 March 2024
Mandalay Bay, Las Vegas
Join our retail research leaders and learn how to make your ads and products better. Sign up here!
Can’t make it? Don’t worry! Find insights inspiration for your ads and products below.
Can’t make it? We can still chat
Meet Zappi at Shoptalk
RSVP
Speakers:
Matt Cahill, McDonalds
Zappi
The Bailey, 16 Old Bailey, London, EC4M 7EG
Location:
Tuesday, February 6
Date:
Hover over to find out more!
Zappi is an agile market research platform that makes you smarter the more you use it. With our easy-to-use platform, you can bring fast, affordable & better consumer insights throughout the product development process. This lets you drive quality decisions so everyone and every idea is set up for success.
Learn how Zappi can help you!
We partner with big progressive brands
23-25 October,
Gaylord Rockies Resort
& Convention Aurora, CO
Meet with our insights leaders and learn to set your ideas up for success and launch better ads and products.
MEET THE TEAM
4-6 July 2023
Old Truman Brewery, London
GET INSPIRED
Zappi is an agile market research platform that makes you smarter the more you use it. With our easy-to-use platform, you can bring fast, affordable & better consumer insights throughout the product development process. This lets you drive quality decisions so everyone and every idea is set up for success.
Learn how Zappi
can help you!
Join us at the UK's largest marketing, advertising and technology festival. Together we’ll celebrate creativity in advertising, learn from each other and walk away from the week feeling inspired and motivated with new ideas.
Can’t make it? Here’s some content
to help you create better advertising.
RSVP
PepsiCo fuels full-portfolio innovation
RSVP
Meet the team
RSVP
Meet the team
RSVP
Meet the team
RSVP
Meet the team
