2024 outlook set for significant investments in data, digital and AI
Not sure
Not at all
A little
Somewhat
A lot
R&D
Supply chain and manufacturing
Clinical trial designs and digitally enabled trials
In silico discovery, precision medicine, research networks
53%
31%
10%
43%
36%
12%
Commercial launch
41%
43%
10%
44%
37%
12%
How we engage healthcare providers and consumers
Including market sensing and new ways of pricing
53%
28%
11%
39%
38%
13%
Efficiency, via smart manufacturing
Resiliency, via digital twins and advanced analytics
Source: ZS, November 2023.
Q: To what extent do you expect your company to invest in data, digital and AI innovation in the following areas over
the next 12 months?
Base: 100