Your roadmap to drive launches and growth
Lock in the analytics, data and systems you need to grow
Connect systems
Choose data sources
List analytics needs
Hit the ground
running
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Commercial
operations
Market access and pricing
Marketing
Medical affairs
Patient analytics
Distribution channels
Syndicated sales
Customer profiles
Personal and promotional
Patient insights and access
Master data management (MDM)
CRM
Medical, legal and regulatory
Sales and marketing
HCP and patient omnichannel
Compare your performance against benchmarks and competitors by gauging areas like:
• Impact across brands, markets and geographies
• Customer valuation
• Sales promotion
Track payer access, investments, value, product cycle and market dynamics by measuring areas like:
• Payer segmentation and favorability
• Co-pay program optimization
• Deal evaluation and contracting
• Post-deal performance
Connect customer data, journeys, market potential, targeting insights and promotions by monitoring areas like:
• Awareness, perceptions and brand analytics
• Marketing mix and ROI
• Speaker programs
• 360-degree analytics on patients and customers
Monitor perceptions and find unmet market needs by mining areas like:
• Key opinion leader activity
• Medical science liaison productivity
• The voice of the customer
• Evidence generation and health economics and outcomes research (HEOR)
Tap into patients’ needs and biases, test interventions, improve experiences and boost engagement with insights like:
• Opportunity assessments
• Identification, segmentation and marketing
• Journey and advocacy plans
• Engagement, prediction and alerts
Bring it all together with:
Track patients’ transactions from enrollment through therapy and gather insights at the physician- and account-based level with data from sources like:
• Specialty pharmacies
• Specialty distribution
• Patient hubs
Target the right customers at the right time, monitor and forecast sales impact, create incentive structures and align sales teams to support market opportunities with data from sources like:
• National and sub-national market basket sales
• Longitudinal claims
Improve targeting, roll up sales accounts and form a 360-degree view of each customer with data from sources like:
• Healthcare professionals (HCPs)
• Healthcare organizations
• Affiliations
• Patient claims
Monitor the impact of your sales force and measure the effectiveness of your digital campaigns by gathering insights from sources like:
• CRM interactions
• Speaker programs
• Digital promotions
• Website engagement
Tailor messaging based on health histories, procedures, devices, prescriptions, test results and managed care coverage with data from sources like:
• Electronic medical records and lab data
• Longitudinal claims
• Payer spine and bridge
• Formulary data
with a roadmap that captures your analytics and data needs today and tomorrow and identifies the systems that bring it all together.
See analytics needs again
Examine the data types
See data needs again
Consider your systems
See system needs again
Which analytics use cases support our goals pre- and post-launch, and how do we delineate them?
Does our timeline fit our plan to hire functional leaders?
Which use cases require ongoing insights?
With many launches in the pipeline, how do we prioritize our analytics needs holistically and strategically?
Which KPIs and how much detail do our functional groups need to see?
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An analytics road map should answer key business questions and support future needs. To get there, ask questions like:
Consider your analytics needs
Which data sources do we need to address all our business questions?
Should we buy the data once or on an ongoing basis? How often is it refreshed?
How granular does the data need to be?
How much will the data sources cost to acquire, process and maintain?
What is our governance strategy for ongoing usage and dissemination of data and analytics?
Should we buy data or insights?
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When investing in data, consider your immediate and long-term analytics
by asking questions like:
Choose your data sources
Which analytics systems do we need?
How should we scale our investments pre- and post-launch?
Should we buy off-the-shelf or build and manage in-house?
What skillsets and capabilities do we need in-house?
Should we buy systems from a single vendor or select and integrate?
How should we plan for integration across systems?
How do we keep the data flow secure, ethical and compliant?
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A connected ecosystem keeps data flowing. Consider your needs before you plug it all in. For example:
Connect your systems
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MDM systems to maintain clean, interoperable physician, account, affiliation and product data
Cloud-based systems and data warehouses to ingest data, control quality, apply rules, set KPIs and tailor insights to users
Pull in customer relationship management (CRM) data with a system that:
Stores and manages all customer data
Monitors interactions, accounts and relationships
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Pick up speed and efficiency with systems that help you:
Streamline content creation
Manage the medical, legal and regulatory review process
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Heighten your impact with systems that empower you to:
Design market territories
Align teams strategically
Scale campaigns
Centralize engagement data
Generate timely, meaningful sales insights
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Personalize your approach with omnichannel patient and HCP marketing systems that:
Measure the impact of your marketing efforts from the perspectives of HCPs and patients
Monitor and respond to trends
Address individuals’ needs and preferences
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Explore your use cases
Now you’re ready to hit the ground running—
Learn More
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