Are you ready to take the next steps toward true personalization?
What does the future hold for your commercial model? Answer these questions to understand the path forward for your organizational transformation.
Start
Next
What’s your role in your organization?
Medical
Data & digital
Market access
Marketing
Sales
Please choose a response and click “Next.”
Back
What’s the most pressing problem for your organization? (select all that apply)
Data capabilities
Competitive launches
Customer engagement
Doing more with less
Using generative AI
Driving efficiency
Does your organization have ongoing initiatives across:
None
Improving data
Customer centricity
Upskilling the field
Evolving omnichannel
How committed is your org to truly personalized customer engagement?
No clear alignment
Somewhat
Committed on my team
Committed org wide
Get your custom results
Get results
Build CONTEXT
Unbundle the rep
Reimagine marketing
Where to begin
You’re at the beginning of your journey. Here are some no-regret moves you can make to start your organization on the path.
What to do next
Vision alignment
Results
Transformational
Advanced
Foundational
You’re at the beginning of your journey. Here are some no-regret moves you can make even if your organization isn’t ready for a full transformation.
You’re on your way. Time to identify and build new capabilities and processes to evolve the customer experience.
You’ve reached the transformational tipping point and are ready to lead toward true personalization.
Go to results
Form data (for admin only)
Admin
Reevaluate the field’s planned touchpoints at the customer level, taking a holistic view of the total planned touchpoints to any one HCP or account across all relevant field teams.
Within your function or team, begin to infuse a customer orientation mindset. How does your touchpoint fit into all the touchpoints each customer receives? Find ways to infuse customer-centric approaches into processes through training, cross-functional collaboration and inside-out design.
Define your marketing organization’s capabilities. Design the customer engagement planning process and tools. Shift leadership focus toward customer experience metrics and start hiring for customer experience planning skills.
Diversify your data collection mechanisms across field roles, HQ customer intelligence, third-party media or social listening. Ensure derived attributes from existing models and analytics at the customer level are standardized and fed into a 360-degree view.
Bring together organizational leadership to shape a customer-centric vision, identifying capabilities to drive a differentiated experience. Align on commitments around culture, mindset, compliance partnership, budget, planning and metrics that are needed to advance this vision.
Enable real-time feedback and collection of customer knowledge across engagement points and functions to create a closed-loop customer intelligence platform. Expand derived and inferred attribute collection into a data ecosystem with robust governance to inform downstream use cases.
Update your organizational structure, including new bifurcated marketing roles. Establish new ways of working for customer engagement design and execution. Begin to build and train AI models to optimize and deploy at an individual level.
Once the organization has a clear grasp on customer CONTEXT and a central customer strategy, revisit field role design and resource allocation with a focus on deploying face-to-face roles as just one available channel.
You’ve reached the transformational tipping point and are ready to enable true personalization.
Once the organization has a clear grasp on a customer CONTEXT and a central customer strategy, revisit field role design and resource allocation with a focus on deploying face-to-face roles as just one available channel.
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How committed is your org to truly personalized
customer engagement?
