What do you need for your GCC to finish in first place?
Elevate your GCC and achieve operational excellence
You need more than automation to fuel a podium finish. Scaling your GCC requires a structured governance model, process harmonization, industry expertise and a global-first approach to commercial execution.
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Leading organizations invest in talent, training and strategic guidance. The right partner can help you build a use case, choose the best operating model, advise on talent and become a strategic partner.
Empower your teams to maximize their impact
How can you stay on the fast track? The right AI-powered, end-to-end commercialization platform will enhance your sales execution, streamline workflows and automate decision-making.
Scale and innovate with AI platforms
How to accelerate growth and field force productivity
How to adapt and scale with an extensible platform
How to fuel customer engagement
What your team can do • Eliminate manual tasks through automation and standardization • Accelerate decisions by embedding insights into daily workflows • Scale execution globally while enabling autonomy across markets and teams Where ZS and ZAIDYN can help • Deliver a modular execution layer that adapts to your GCC's needs, such as supporting custom workflows, tools and integrations. You can enable – Algo Flow to build and deploy custom AI and machine learning models alongside ZS’s pharma-specific models – App Studio to create custom apps and workflows – Data Fabric to connect content, systems and users across regions • Unite content, tools and users in a governed, compliant environment to drive faster execution, scalable innovation and long-term adaptability Real-world impact ZS helped a top pharma company streamline execution across more than 60 countries—improving efficiency by 50% and enabling regional teams to operate independently via their GCC.
What your team can do • Identify the right HCPs to engage based on behavior, preference and market dynamics • Align sales, marketing and medical teams for a seamless customer experience • Adapt engagement strategies to local needs while maintaining global consistency Where ZS and ZAIDYN can help • Orchestrate personalized, compliant engagement across channels with life–sciences–specific AI models • Deliver real-time next best actions with our advanced language model to help teams engage the right HCP with the right message • Simplify execution with a unified platform that connects content, data and decisions to scale engagement globally Real-world impact ZS helped a top 10 pharma company orchestrate omnichannel journeys across more than 25 brands and 10 countries—quadrupling commercial impact through a 40+ member in-house GCC team.
What your team can do • Align sales execution with commercial goals using data-driven customer targeting • Boost field team productivity and revenue with optimized territory planning and incentives • Foster a performance-driven culture with clear, fair and motivating compensation plans Where ZS and ZAIDYN can help • Deliver intelligent planning tools—built for life sciences—to optimize segmentation, territory design and resource allocation • Design and test incentive plans that drive the right behavior and align compensation with growth goals • Provide real-time insights and gen-AI-powered visibility to motivate and engage teams Real-world impact A global pharma client improved sales force alignment with commercial strategy to scale self-serve incentive compensation plans across more than 70 markets, reducing costs and driving $3 million in annual savings.
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What your team can do • Eliminate manual tasks through automation and standardization • Accelerate decisions by embedding insights into daily workflows • Scale execution globally while enabling autonomy across markets and teams Where ZS and ZAIDYN can help • Deliver a modular execution layer that adapts to your GCC's needs, such as supporting custom workflows, tools and integrations. You can enable teams to build and scale with an extensibility layer including: – Algo Flow to build and deploy custom AI and machine learning models alongside ZS’s pharma-specific models – App Studio to create custom apps and workflows – Data Fabric to connect content, systems and users across regions • Unite content, tools and users in a governed, compliant environment to drive faster execution, scalable innovation and long-term adaptability Real-world impact ZS helped a top pharma company streamline execution across more than 60 countries—improving efficiency by 50% and enabling regional teams to operate independently via their GCC.
teams to build and scale with an extensibility layer including:
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How to boost employee engagement
How to build a center of excellence (CoE)
How to offer training programs with a winning formula
What your team can do • Establish CoEs in areas like sales planning, omnichannel engagement and analytics • Use early wins to showcase GCC impact and leadership • Embed best practices to scale consistent, high-quality execution Where ZS and ZAIDYN can help • Design scalable CoE frameworks aligned to your goals • Deliver tools, playbooks and coaching to fast-track expertise • Provide embedded automation and insights to sustain long-term impact Real-world impact ZS partnered with a global pharma client to establish a GCC-based CoE for incentive operations, enabling 100% self-serve incentive compensation management, while freeing up HQ teams to focus on strategic planning and governance.
What your team can do • Upskill with relevant analytics, tech and commercial knowledge • Establish a learning culture built around experimentation and growth • Track training progress and impact on team performance Where ZS and ZAIDYN can help • Deliver structured training and role-specific certification programs • Embed learning tools in day-to-day platforms for just-in-time enablement • Support talent development strategies that scale across functions and regions Real-world impact A global biopharma client transitioned omnichannel operations in house through a train-the-trainer model, reducing external support needs and improving execution consistency across brands.
What your team can do • Foster a collaborative work environment with clear priorities and visibility • Enable teams to focus on meaningful, outcome-driven tasks • Create feedback loops to continuously improve team performance Where ZS and ZAIDYN can help • Provide platforms that streamline task management and enable seamless collaboration • Introduce intuitive workflows that increase team autonomy and reduce delays • Offer insight-driven dashboards to highlight team impact and drive motivation Real-world impact One pharma company implemented an incentive compensation platform that more than 80% of its reps embraced within weeks of launch, empowering these reps with on-demand performance insights and reducing support queries by 40%.
How to scale smarter and operate with precision
How to make more informed decisions
How to evolve from support to self-sustained execution
What your team can do • Monitor GCC performance and impact in real time • Align global strategies with operational key performance indicators • Use insights to refine processes and plans as you scale Where ZS and ZAIDYN can help • Deliver AI-driven dashboards with predictive insights • Enable drill-down analytics to guide action at every level • Provide leadership with unified observability across global markets, enabling smarter decisions and continuous optimization Real-world impact A top-10 pharma organization centralized its field reporting and executive dashboards, giving it real-time access to commercial insights across more than 70 markets and reducing manual data pulls by over 80%.
What your team can do • Transition from dependency to a self-sufficient operating model over time • Establish scalable governance and structures for long-term ownership • Build cross-functional teams that can lead global execution and innovation Where ZS and ZAIDYN can help • Guide your teams through a build-operate-transfer-evolve (BOTE) journey or modular support model—tailored to your GCC’s maturity and goals • Deliver automation, analytics and workflow capabilities that can scale with your needs • Support a phased transition that minimizes risk, maximizes knowledge transfer and evolves your model through continuous improvement Real-world impact A global client phased its rollout of incentive compensation execution to more than 60 countries through a BOTE model, helping them evolve from vendor-led support to full GCC ownership with continuous optimization.
What your team can do • Identify and prioritize workflows that could be automated • Eliminate execution bottlenecks among functions • Improve consistency across regions while staying agile locally Where ZS and ZAIDYN can help • Deploy AI-powered automation tools to streamline commercial processes • Integrate workflows across systems to enable faster execution • Provide templates and best practices for market-ready delivery Real-world impact A top pharma firm reduced manual processing time by 50% by consolidating fragmented systems into a unified platform. This is saving them $3 million annually and enabling teams to scale with less overhead as part of a global GCC-led operating model.
What your team can do
• Align sales execution with commercial goals using data-drive • Boost field team productivity and revenue with optimized • Foster a performance-driven culture with clear, fair and
territory planning and incentives
motivating compensation plans
customer targeting
Real-world impact
A global pharma client improved sales force alignment with commercial strategy to scale self-serve incentive compensation plans across more than 70 markets, reducing costs and driving $3 million in annual savings.
Where ZS and ZAIDYN can help
• Deliver intelligent planning tools—built for life sciences—to • Design and test incentive plans that drive the right behavior • Provide real-time insights and gen-AI-powered visibility to
optimize segmentation, territory design and resource allocation
and align compensation with growth goals
motivate and engage teams
• Identify the right HCPs to engage based on behavior • Align sales, marketing and medical teams for a seamless • Adapt engagement strategies to local needs while
preference and market dynamics
customer experience
maintaining global consistency
ZS helped a top 10 pharma company orchestrate omnichannel journeys across more than 25 brands and 10 countries—quadrupling commercial impact through a 40+ member in-house GCC team.
language model to help teams engage the right HCP with the right message
• Orchestrate personalized, compliant engagement across • Deliver real-time next best actions with our advanced • Simplify execution with a unified platform that connects
channels with life-sciences–specific AI models
content, data and decisions to scale engagement globally
• Eliminate manual tasks through automation and standardization • Accelerate decisions by embedding insights into daily workflows • Scale execution globally while enabling autonomy across markets and teams
ZS helped a top pharma company streamline execution across more than 60 countries—improving efficiency by 50% and enabling regional teams to operate independently via their GCC.
• Deliver a modular execution layer that adapts to your GCC's – Algo Flow to build and deploy custom AI and machine – App Studio to create custom apps and workflows – Data Fabric to connect content, systems and users across regions • Unite content, tools and users in a governed, compliant
learning models alongside ZS’s pharma-specific models
environment to drive faster execution, scalable innovation and long-term adaptability
needs, such as supporting custom workflows, tools and integrations. You can enable teams to build and scale with an extensibility layer including:
standardization
workflows
One pharma company implemented an incentive compensation platform that more than 80% of its reps embraced within weeks of launch, empowering these reps with on-demand performance insights and reducing support queries by 40%.
• Provide platforms that streamline task management and • Introduce intuitive workflows that increase team autonomy • Offer insight-driven dashboards to highlight team impact
enable seamless collaboration
and reduced days
and drive motivation
• Foster a collaborative work environment with clear priorities • Enable teams to focus on meaningful, outcome-driven tasks • Create feedback loops to continuously improve team
and visibility
performance
A global biopharma client transitioned omnichannel operations in house through a train-the-trainer model, reducing external support needs and improving execution consistency across brands.
• Deliver structured training and role-specific certification • Embed learning tools in day-to-day platforms for just-in- • Support talent development strategies that scale across
programs
time enablement
functions and regions
• Upskill with relevant analytics, tech and commercial • Establish a learning culture built around experimentation • Track training progress and impact on team performance
knowledge
and growth
ZS partnered with a global pharma client to establish a GCC-based CoE for incentive operations, enabling 100% self-serve incentive compensation management, while freeing up HQ teams to focus on strategic planning and governance.
• Design scalable CoE frameworks aligned to your goals • Deliver tools, playbooks and coaching to fast-track expertise • Provide embedded automation and insights to sustain
long-termp impact
• Establish CoEs in areas like sales planning, omnichannel • Use early wins to showcase GCC impact and leadership • Embed best practices to scale consistent, high-quality execution
engagement and analytics
A top pharma firm reduced manual processing time by 50% by consolidating fragmented systems into a unified platform. This is saving them $3 million annually and enabling teams to scale with less overhead, as part of a global GCC-led operating model.
• Deploy AI-powered automation tools to streamline • Integrate workflows across systems to enable faster • Provide templates and best practices for market-ready
commercial processes
execution
delivery
• Identify and prioritize workflows that could be automated • Eliminate execution bottlenecks among functions • Improve consistency across regions while staying agile locally
A global client phased its rollout of incentive compensation execution to more than 60 countries through a BOTE model, helping them evolve from vendor-led support to full GCC ownership with continuous optimization.
• Guide your teams through a build-operate-transfer-evolve • Deliver automation, analytics and workflow capabilities that • Support a phased transition that minimizes risk, maximizes
(BOTE) journey or modular support model—tailored to your GCC’s maturity and goals
can scale with your needs
knowledge transfer and evolves your model through continuous improvement
• Transition from dependency to a self-sufficient operating • Establish scalable governance and structures for long-term • Build cross-functional teams that can lead global execution
model over time
ownership
and innovation
A top-10 pharma organization centralized its field reporting and executive dashboards, giving it real-time access to commercial insights across more than 70 markets and reducing manual data pulls by over 80%.
• Deliver AI-driven dashboards with predictive insights • Enable drill-down analytics to guide action at every level • Provide leadership with unified observability across global
markets, enabling smarter decisions and continuous optimization.
• Monitor GCC performance and impact in real time • Align global strategies with operational key performance indicators • Use insights to refine processes and plans as you scale
