What’s your role in
your organization?
Medical
Data & digital
Market access
Marketing
Sales
1
1
1
1
Select an answer before proceeding
How aligned and committed is your leadership team to digital transformation?
Fully aligned
High alignment
Moderate alignment
Low alignment
Not aligned
Back
How ready is your organization to adopt the next wave of digital advancements?
Eager and prepared
Ready
Somewhat ready
Slightly ready
Not ready
Back
To what extent is digital sophistication a competitive advantage for your commercial organization?
Key differentiator
Clear advantage
Moderate advantage
Slight advantage
Not a differentiator
Back
Does your organization have a dedicated leader for digital transformation?
Full-time dedicated role
Dedicated role with other responsibilities
Partial responsibility (shared role)
No dedicated role
Back
How strong is your organization’s culture of innovation, especially in driving digital transformation?
Very strong
Strong
Moderate
Somewhat weak
Weak
Back
How often does your organization run and scale successful experiments to improve commercial outcomes?
Continuously
Frequently
Sometimes
Occasionally
Rarely
Back
What is the typical adoption of new tools by the commercial teams?
Back
Fully mature
Very mature
Moderately mature
Slightly mature
Not mature
How well are your technology investments and infrastructure aligned with your digital transformation goals?
Fully aligned
Mostly aligned
Partially aligned
Slightly aligned
Not aligned
Back
How effectively does your organization use AI, data and analytics for commercial excellence?
Fully embedded in decision-making
Highly effective
Moderately effective
Slightly effective
Not at all
Back
How well are your commercial workflows connected through digital tools and platforms?
Fully connected
Well connected
Moderately connected
Slightly connected
Not connected
Back
Strategy and vision
Strategy and vision
Strategy and vision
Strategy and vision
Organizational capabilities and culture
Organizational capabilities and culture
Organizational capabilities and culture
Organizational capabilities and culture
Organizational capabilities and culture
Technology and tools
Technology and tools
How are you using digital and AI in the following areas of the sales organization?
Functional assessment
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Customer Experience (CX) Personalization
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Sales Automation & Workflow Integration
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Advanced Pricing & Deal Optimization
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Omnichannel Customer Engagement
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Revenue Intelligence & Forecasting
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
CRM Modernization & Automation
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Virtual Sales (Remote/Hybrid Selling)
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Automated lead generation and nurturing
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Digital sales enablement
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Sales intelligence
Back
How are you using digital and AI in the following areas of the sales organization?
Functional assessment
Submit
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Customer Experience (CX) Personalization
10
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Sales Automation & Workflow Integration
9
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Advanced Pricing & Deal Optimization
8
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Omnichannel Customer Engagement
7
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Revenue Intelligence & Forecasting
6
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
CRM Modernization & Automation
5
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Virtual Sales (Remote/Hybrid Selling)
4
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Automated lead generation and nurturing
3
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Digital sales enablement
2
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Sales intelligence
Back
Submit
Back
Back
Back
Back
Back
Back
Back
Back
Back
Back
3
2
1
How are you using digital and AI in the following areas of the sales organization?
Functional assessment
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Back
Select an answer before proceeding
Customer experience personalization
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Back
Select an answer before proceeding
Sales automation and workflow integration
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Back
Select an answer before proceeding
Advanced pricing and deal optimization
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Back
Select an answer before proceeding
Omnichannel customer engagement
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Back
Select an answer before proceeding
Revenue intelligence and forecasting
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
CRM moderation and automation
Back
Select an answer before proceeding
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Virtual sales (remote and hybrid selling)
Select an answer before proceeding
Back
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Automated lead generation and nurturing
Back
Select an answer before proceeding
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Select an answer before proceeding
Digital sales enablement
Back
Fully AI enabled
Scaling early experiments
Early exploration
Not using digital and AI
Select an answer before proceeding
Back
Sales intelligence
How well are your commercial workflows connected through digital tools and platforms?
Technology
Fully connected
Well connected
Moderately connected
Slightly connected
Not connected
Select an answer before proceeding
Back
How effectively does your organization use AI, data and analytics for commercial excellence?
Technology
Fully embedded in decision-making
Highly effective
Moderately effective
Slightly effective
Not at all
Select an answer before proceeding
Back
How well are your technology investments and infrastructure
aligned with your digital transformation goals?
Technology
Select an answer before proceeding
Fully aligned
Mostly aligned
Partially aligned
Slightly aligned
Not aligned
Back
What is the typical adoption of new tools by the commercial teams?
Capabilities and culture
Select an answer before proceeding
Fully mature
Very mature
Moderately mature
Slightly mature
Not mature
Back
How often does your organization run and scale successful experiments
to improve commercial outcomes?
Capabilities and culture
Continuously
Frequently
Sometimes
Occasionally
Rarely
Select an answer before proceeding
Back
How strong is your organization’s culture of innovation, especially in
driving digital transformation?
Select an answer before proceeding
Capabilities and culture
Very strong
Strong
Moderate
Somewhat weak
Weak
Back
Does your organization have a dedicated leader for digital transformation?
Capabilities and culture
Select an answer before proceeding
Full-time dedicated role
Dedicated role with other responsibilities
Partial responsibility (shared role)
No dedicated role
Back
To what extent is digital sophistication a competitive advantage
for your commercial organization?
Strategy and vision
Select an answer before proceeding
Key differentiator
Clear advantage
Moderate advantage
Slight advantage
Not a differentiator
Back
How ready is your organization to adopt the next wave of digital advancements?
Strategy and vision
Select an answer before proceeding
Eager and prepared
Ready
Somewhat ready
Slightly ready
Not ready
Back
How aligned and committed is your leadership team to digital transformation?
Strategy and vision
Select an answer before proceeding
Fully aligned
High alignment
Moderate alignment
Low alignment
Not aligned
Back
How important is digital transformation to your organization’s growth strategy?
Strategy and vision
Select an answer before proceeding
Core priority
Significant priority
Moderate priority
Minor priority
Not a priority
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