Deeper insights you can use to make data-driven decisions
ZS Atlas Intelligence ties its insights directly to your KPIs and desired business outcomes. Rather than actionless word clouds, it offers you truly actionable, decision-making frameworks.
Topic-level satisfaction
The positive or negative feelings consumers have about a topic
Topic-level impact
How much a topic contributes to a key business metric (e.g., sales, NPS or star ratings)
Brand vulnerability
How well a brand is delivering against the needs in this category
Brand equity
How relevant, credible and unique a brand is in this category
