Portfolio management
Experience design
Brand management
Sales enablement
Develop tailored “sell in” strategies for merchandising and assortment at key retail partners.
Shopper profiles
Vulnerable competitors
Account-specific assortment
Understand shopper profiles for your top accounts, including who they are, what they want and how your brands stack up.
Identify which brands are vulnerable within specific accounts to inform account growth potential.
Optimize this based on the unique preferences of the shoppers at each account and on the strengths of your portfolio.
Identify and quantify the specific satisfaction drivers and drags on your experience at multiple levels (by region, channel, store, etc.).
Benchmark your performance against that of competitors (within and outside of your category) to identify “North Stars.”
Track performance over time to measure the impact of new investments.
Drivers and drags
Competitive benchmarking
New investment impact
Design optimal physical and digital experiences to optimize every interaction consumers have with your brands.
Identify and size emerging, plateauing and declining trends to inform your
new product pipeline.
Understand the detailed moments and contexts in which consumers make
purchase decisions and typically use a specific category of product.
Discover exactly where your brand is winning and losing relative to competitors.
White space trends
Category usage occasions
Performance drivers
Bring the best products to market and maximize performance of your existing products.
Track the overarching health of your brand relative to competitors to understand the impact of product launches and advertising activity.
Refine your overall brand positioning to stand out for what matters most
to consumers.
Identify what specific language resonates most strongly with your target consumers to inform product and brand messaging.
Brand health
Brand positioning
Brand messaging
Build stronger brands by measuring and tracking your and competitors’ brand perceptions and equity over time.
