The goal’s wide open
Spend it like Beckham
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Football unites
We’ve conducted a World Cup survey, revealing new fan habits, mind-sets and intentions ahead of this summer’s tournament. Consumption preferences are shifting. Fans are going to be watching, following and engaging on more platforms than ever before. Often playing away from home. And it’s not just official sponsors with the deepest pockets that can grab a slice of the action. So, whatever your World Cup ambitions, play with creativity and flexibility to deliver a winning Out of Home campaign this summer.
It’s all kicking off…
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The goal’s wide open.
Source: www.fifa.com, Dipsticks Research (Base: 1000 adults), VoucherCodes.co.uk, Mintel International Group, Clear Channel 2018 FIFA World Cup study (Base: 500 adults (18+) who “plan to watch the 2018 World Cup”), Toluna Quick Survey (Base: 1000 adults), Route 24
To find out more about our exciting opportunities around this summer’s World Cup, email: Hello@clearchannel.co.uk
clearchannel.co.uk | @clearchanneluk
Having all these formats to choose from and selecting the right team is essential. But any good manager needs to do more to get the most out of them. How you use Flexibility and Creativity will win you the marketing battle around this year’s World Cup.
Whatever your World Cup ambitions… the goal’s wide open with Clear Channel.
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Winning with Creativity & Flexibility
Our starting 11
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Whatever your World Cup ambitions, our winning line up of Reach, Activation and Fame can help brands score big this summer.
A winning line-up