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2022 Programming Slate • MEET THE PERSONALITIES • COLLEGE FOOTBALL • NFL • SPORTSBOOK • high impact media
NOBODY COMES CLOSE TO DELIVERING FOOTBALL COVERAGE LIKE BARSTOOL.
You can go anywhere else for highlights played on a loop of games you've already seen, or for that same tired analysis from people in suits behind a desk. Barstool's football coverage is as fun, exhilarating, and sometimes as shocking as the games themselves. This is where fans come for real, no holds barred takes from hardcore football geniuses who think and talk just like they do. Barstool’s football programming spans audio, video, social, live, sportsbook, and commerce led by some of the most influential personalities on the internet. Whether it’s NCAA, NFL, Sports Betting, or NIL, Barstool is a one-stop solution.
WE ARE The #1 Millenial Destination for Football Content ->
click here to check out our Programming slate
HOME
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The #1 Millenial Destination for Football Content
#1
SPORTS PODCAST
TOP 4
SPORTS BOOK
392M
TOTAL VIEWS
76M
TOTAL DOWNLOADS
on Football Podcasts ('21-'22 Season)
on Football Programming ('21-'22 Season)
We have higher engagement than our competitors during the NFL season:
• PMT saw 4x higher engagement than ESPN • Bussin’ with the Boys saw 5x higher engagement than the NFL • College Football Show saw 2x higher engagement than NFL on Fox
COLLEGE FOOTBALL
Learn More
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NFL
SPORTSBOOK
College Football
With the largest college social network in the US, Barstool reaches college football fans at scale in unique and engaging ways. Barstool’s college football content is catered to specific schools and regions, but also speaks to fans on the national level. Studio shows, social programs, NIL executions, and podcasts all fulfill our fan’s need for 24/7 college football content.
SHOWS
COLLEGE FOOTBALL SHOW
Unnecessary Roughness
Barstool Athletes
Barstool Viceroy Network
THE TALENT
• Kayce Smith • Brandon Walker • Dave
• Big Cat • Big Ev
Pro Football Football Show
Pardon My Take
Bussin' with the Boys
Fantasy Football Factory
• Dave • Deion Sanders • Kayce Smith
Barstool’s NFL coverage hits all angles, which is why our fans continue to consume and engage with our football content. We have both current and former NFL players who bring their on-field perspective as well as highly influential fans of every major NFL team who bring their off-field commentary. Our large eco-system of programming gives brands unlimited touchpoints to reach NFL fans everywhere.
• Big Cat • PFT • Will Compton
• Tayor Lewan • Steven Cheah • Ben Mintz
• Dave • Big Cat • Stu Feiner
• Marty Mush • Rico Bosco • Jersey Jerry
• Kelly in Vegas • Megan Makin Money
Barstool Sports Advisors
Since the launch of the Barstool Sportsbook with Penn National Gaming in 2020, Barstool’s sports betting footprint has impressed fans nationwide making us a Top 4 Sportsbook. Not only does Barstool have in-app features keeping fans invested, but what makes Barstool’s Sportsbook different is our content. Barstool is creating more compelling sports betting content than any other publisher - from podcasts to weekly pick shows to dedicated sportsbook livestream studios, we have non-stop, entertaining sports betting content all year long.
Pick 'em
Sportsbook Livestreams
Picks Central
The Signs
Money Shots
MEET THE PERSONALITIES
KAYCE SMITH
Co-host of College Football Show, Pro Football Football Show, and Unnecessary Roughness. SEC & Aggie enthusiast
755K
Cross-Platform Social Followers
BRANDON WALKER
Co-host of College Football Show and Unnecessary Roughness. SEC & Ole Miss fan
259K
BIG CAT
Co-host of Pardon My Take, College Football Show, and Pro Football Football Show. Wisconsin and Chicago sports fanatic
2.2M
DAVE PORTNOY
El Presidente of Barstool Sports. Michigan alumni and Boston sports diehard
10M
TAYLOR LEWAN
Current NFL Titans Tackle and co-host of Bussin’ with the Boys
316K
WILL COMPTON
Current NFL Linebacker and co-host of Bussin’ with the Boys
250K
JERSEY JERRY
Steelers super-fan and sports conspiracy theory guru, host of The Signs
182K
MEGAN MAKIN MONEY
Louisiana-based sports betting personality and host of Money Shots
202K
STU FEINER
The face of sports handicapping, known as “The Source", and co-host of Barstool Sports Advisors
251K
DEION SANDERS
Eight-time Pro-Bowler, two-time Super Bowl champion, Pro Football Hall of Famer, and co-host of The Pro Football Football Show
3.5M
PFT
Co-host of Pardon My Take, football snack extraordinaire, and Washington sports enthusiast
1.3M
STEVEN CHEAH
Draft intelligence, Tampa Bay Buccaneers super-fan, and co-host of Fantasy Football Factory
BEN MINTZ
Southern sports fans with a love for sports betting, co-host of Fantasy Football Factory
BIG EV
College Football Show live crowd correspondent and Gambling Cave personality
80K
MARTY MUSH
Unique Barstool Sportsbook personality integrated across Picks Central and the livestreams
422K
RICO BOSCO
Large Barstool Sportsbook personality seen across Barstool Pick ‘Em and the livestreams
147K
KELLY IN VEGAS
Well-known female sports handicapper and host of Money Shots
258K
UNNECESSARY ROUGHNESS
SATURDAYS DURING COLLEGE FOOTBALL SEASON
The Barstool College Football Show is everything that ESPN’s college game day is not – unfiltered, unpredictable, and extremely biased. Each Saturday during the season, hosts Kayce Smith, Dave Portnoy, Dan Katz, and Brandon Walker not only deliver game previews, gambling picks and top 10 rankings, they also ride the rollercoaster of emotions that is college football with you.
DISTRIBUTION |
BY THE NUMBERS
SEGMENTS
SPONSORSHIP OPPORTUNITIES
BARSTOOL ATHLETES
BARSTOOL VICEROY NETWORK
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Average Views per Episode
600K
CFB SHOW BY THE NUMBERS
Social Followers
72K
LOCKS OF THE WEEK
TOP TEN
TRIVIA
HOW TO WATCH / WEEKEND PREVIEW
CONCUSSION PROTOCOL
SPONSORSHIP OPPORTUNITIES • Presenting Sponsorship • Segment Sponsor
SEASONAL
CHECK OUT EPISODES HERE
DISTRIBUTION
The Bus Stop Sessions are live and stripped-down performances from established acts across genres. As a part of the Music City community, Bussin' With The Boys provides a platform to the talented and diverse music coming out of Nashville and the artists making it happen.
In-Season: Monday's & Thursdays [ Off-Season: Thursdays ]
Unnecessary Roughness is the only college football podcast in the country that delivers real, raw, unfiltered takes on the best sport in America. Hosts Brandon Walker and Kayce Smith pull no punches when discussing the national landscape of college football. A crew of characters including Marty Mush, Jack Mac, and other guests will join in on the madness.
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Monthly Unique Listeners
133K
UNNECESSARY ROUGHNESS BY THE NUMBERS
Check ouT Episodes here
364K
Ages 23-34
74%
Female/Male
7/93
SPONSORSHIP OPPORTUNITIES • Studio Sponsorship • Branded Segment • Host Read • Branded Social • Custom Content
In a monumental shift for the NCAA, athletes can now accept endorsements for the use of their Name, Image, Likeness (NIL). Since the NCAA NIL ruling, Barstool Sports launched Barstool Athletes, a community of 140K athletes. With athletes from different backgrounds, representing every sport, Barstool’s advertisers now have access to the biggest, fastest growing, and most diverse fleet of NCAA student athletes.
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SPONSORSHIP OPPORTUNITIES • Custom Graphic Promotion
BARSTOOL Athletes BY THE NUMBERS
UNIQUE BARSTOOL ATHLETES
140K
231K
FOLLOWERS ON BARSTOOL ATHLETES SOCIAL
500
COLLEGES AND UNIVERSITIES
BARSTOOL ATHLETES BY THE NUMBERS
The largest most engaged social network catered to college students. Barstool distributes content specifically to the school or region making the platform wildly successful.
BARSTOOL VICEROY NETWORK BY THE NUMBERS
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SCHOOL HANDLES
357
12M+
TOTAL SOCIAL FOLLOWERS
4X
MORE ENGAGEMENT PER TWEET THAN THE AVERAGE COLLEGE/UNIVERSITY
VICEROY NETWORK BY THE NUMBERS
SPONSORSHIP OPPORTUNITIES • Custom Social • Experiential
Sundays During nfl season
For nearly every Sunday during the NFL season, Kayce, Dave, Dan, and Deion will be live prior to kick-off. The revamped Barstool NFL show will bring stoolies everything they need to know about the games, hilarious takes on players, and more entertainment than ever before with one of the biggest football legends to ever live.
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Average Cross-Platform Views per Episode
840K
PRO FOOTBALL FOOTBALL SHOW BY THE NUMBERS
Rapid Fire
Pick of the week
SUNdae conversation
Ain't nobody care of the week
SPONSORSHIP OPPORTUNITIES • Studio Sponsorship • Branded Segment • Host Read • Branded Social
en eff el
En Eff El
pro football FOOTBALL SHOW
Pardon my take
Bussin' with the boys
fantasy football factory
Mondays & Thursdays
A sports podcast by guys, for guys. In PMT, Big Cat and PFT Commenter deliver the loudest sports takes in the history of takes.Featuring unconventional interviews with sports personalities and segments including Mount Rushmore, PR 101 for troubled athletes/celebrities, Hot Seat/Cool Throne, and more. Regularly ranked as the #1 sports & recreation podcast thanks to their 3-time award winning listeners.
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SPONSORSHIP OPPORTUNITIES • Studio Sponsorship • Branded Segment • Host Read • Branded Social • Commerce & Licensing • Experiential
Sports Podcast on Apple & Spotify
PMT BY THE NUMBERS
Views & Listens per Episode
845K
42K
PMT does their own unique recap of their takes on each NFL game of the weekend while doing classic Chris Berman iconic noises
Fastest 2 minutes
Fastest 2 Minutes
Football Guy of the Week
Billy nominates the top 4 Football Guys of the Week describing why each person has earned the nomination for the week
Every member of PMT picks a relevant topic in the news/sports during that week or time of the year
Who's Back of the Week?
Hot Seat, Cool Throne
Guys on Chicks
Weekend Picks & Previews
Hot Seat: Someone or something that might be in jeopardy this week (i.e. Coach who’s job is on the line), Cool Throne: someone or something who are now safe from criticism
Females call in their female specific questions, whether its relationship advice or something about the female body and the guys do their best to answer the question
The guys go around giving their takes and picks of the weekend’s football schedule
Fantasy Fuccbois
Fyre Fest of the Week
Mount Rushmore
The fantasy expert alias the PMT guys go by for their segment of giving their Start Em, Sit Em and Sleeper picks of the week as they mock actual fantasy expert picks
Something that has gone wrong for the guys during the week (someone missed a flight, slept through their alarm, ate food in their bed and stained their sheets etc.)
The guys rank their top 4 of a specific topic in a snake draft and post their results in a twitter poll for AWL’s to vote who had the best Mount Rushmore of the topic. The guys also occasionally do a Mt Flushmore of the “Worsts”
Mount Rushmore (Summer Only)
Takies
Blake of the Year
Lowman Trophy
PMT’s annual award show episode where they rewind all the greatest/worst takes of the year
The Takies
Friends of the program, Blake Griffin, Blake Bortles and "Blake" Koepka compete for the annual Blake of the Year
PMT crowns the grittiest/most hard-nosed players in College Football that season. A player is nominated by having the lowest pad level, best blocks and one yard runs of the year. The winner will take home the most coveted trophy in sports; a spare tire
MONDAYS DURING NFL SEASON
Bussin’ With The Boys is the only podcast hosted by active NFL players. Always high energy and never censored, Taylor Lewan and Will Compton bring you into their world with outrageous and exclusive stories from the NFL player’s perspective.
SPONSORSHIP OPPORTUNITIES • Studio Sponsorship • Branded Segment • Branded Social • Commerce & Licensing • Experiential
BWTB BY THE NUMBERS
352K
Ages 18-34
89%
6/94
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thursdays during football season
Fantasy Football Factory is a weekly fantasy football podcast featuring Steven Cheah, Ben Mintz and a rotating cast of other Barstool bloggers throughout the season. Each week, the guys will review the past week’s fantasy results and preview the upcoming weeks action by breaking down matchups, providing stats and analytics as well as daily fantasy sports (DFS) picks for the gamblers of the world.
9K
33K
Ages 18-27
75%
4/96
FFF BY THE NUMBERS
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APRIL 27TH
The En Eff El Draft Show covers the biggest night of the football off-season in the uniquely Barstool way. Hosted by Rone and with studio analysis from Steven Cheah and Brandon Walker, the studio show is a blend of (attempted) real draft analysis and hopes & dreams for our Barstool talent’s favorite teams.
SPONSORSHIP OPPORTUNITIES • Presenting Sponsorship • Studio Signage • Product Integration • Preview Content
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thursdays (mini) & fridays (full) during football season
Barstool has a larger digital audience and social following than any company involved in the sports betting space and Barstool Sports Advisors is your one-stop shop for all sports betting hits and misses. With a weekly long-form episode, and shorter mid-week episodes during Football season, El Pres and Big Cat put in their bets for the week in this outrageous, 90s-style gambling show.
Barstool sports advisors
SPONSORSHIP OPPORTUNITIES • Studio Sponsorship • Branded Segment • Branded Social
850K
226K
85%
1/99
SPORTS ADVISORS BY THE NUMBERS
Sportsbook live
Picks central
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MONDAY - Friday
The official home base for Barstool’s sports betting content & go-to destination for livestreams 24/7. As the Barstool Sportsbook rolls out across the country, Barstool’s all-star sports betting personalities will live together to place their first bets in new Sportsbook cities. Our personalities will spend weeks & weekends live streaming sports games from the house highlighting all the side commentary and emotion that our fans love to tune-in to witness
SPONSORSHIP OPPORTUNITIES • Stream Sponsorship • Branded Social • Custom Content • Commerce & Licensing
160K
SPORTSBOOK LIVE BY THE NUMBERS
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If you’re looking for winners, you’ve found the right place. Hosts Big Cat, El Pres and Rico Bosco give you all their losing picks with extreme confidence. Pick ‘Em is weekly talk about bad beats and close misses. Rule Number 1 of gambling; always bet the over. Rule Number 2; if a mascot dies the week of a big game, it’s an automatic mortal lock.
SPONSORSHIP OPPORTUNITIES • Show Sponsorship • Branded Segment • Host Read • Branded Social
155K
85K
79%
3/97
PICK 'EM BY THE NUMBERS
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MONDAY THROUGH FRIDAY
Brandon Walker is joined by a rotation of Barstool personalities such as Dave Portnoy and Big Cat to give you their insight on the hottest gambling lines of the day. They're talking over/under, money line, bad beats, close misses and more as they give you the insight on where to place your bets for the night's action. Rule number 1 of gambling, always bet the Over. Rule number 2, if a mascot dies the week of a big game, it's an automatic mortal lock.
97K
76%
PICKS CENTRAL BY THE NUMBERS
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mondays & thursdays
Barstool’s newest hire, Jersey Jerry, gives you his gambling picks as they were given to him: through magical signs and omens sent directly from the Universe. This one-of-a-kind social series has become one of Barstool’s most popular satirical gambling segments.
SPONSORSHIP OPPORTUNITIES • Show Sponsorship
175K
THE SIGNS BY THE NUMBERS
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3X / week
Kelly in Vegas and Megan Makin Money, the newest members of the Barstool Sports gambling talent, go live three days a week in an informational sports betting show breaking down their picks, props and parlays.
105K
MONEY SHOTS BY THE NUMBERS
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In August of 2021, Penn National acquired premier sports news destination, the Score. This provides our partners a comprehensive sports betting and content ecosystem with extensive reach. Amplify your brand to specific NFL and NCAA football fans through targeted placements.
THE SCORE BY THE NUMBERS
SPONSORSHIP OPPORTUNITIES • DISPLAY • Boxscore Masthead • In-feed Video • Targeted Mobile Banners
In-feed custom social
THE SCORE
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OF PEOPLE ON theScore DON'T USE
96%
92%
83%
Barstool Sports is the most influential publisher on social with more brand and personalities than anyone else, enabling our partners to connect with a large diverse audience of over 165M followers across Barstool handles. Through custom produced social-first graphics & memes, our brand partners can reach our highly engaged social feeds in a turnkey, unique way.
SPONSORSHIP OPPORTUNITIES • Viral Video Alignment • Ranking/Question Graphic • Meme Graphic
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BE EVERYWHERE
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