Customer Overview
Pain Points
Solution
Results
Next Steps
Customer Overview
Pain Points
Solution
Results
Next Steps
A consulting company takes its B2B marketing from static to dynamic
Jeffrey Wright
Frost & Sullivan Brand & Demand Solutions
Senior Manager, Product Marketing
Customer Overview
Meet Jeff
Frost & Sullivan: Brand & Demand Solutions serves a range of clients, from tech giant Microsoft to agile startups. However, they relied on methods like static PDFs and infographics, which couldn't fully meet the industry's fast-paced demands for innovation and flexibility. Recognizing this challenge, Jeff stepped in to optimize the team's use of Ceros for better content creation.
Industry
Consulting
Company Size
600
Featured Project
Pain Points
The team constantly battled time limitations, which affected their ability to produce and update content efficiently.
Time constraints
They continuously tried to improve how users interacted with and consumed their content, but old tools often held them back.
User experience issues
The innovation imperative
In the fast-evolving world of B2B marketing, Jeff and his team faced challenges with traditional formats like PDFs and static infographics, which slowed content production and updates. While some clients preferred PDFs, there was a clear need for an innovative alternative for their internal Brand & Demand marketing. This reliance on static formats stifled their creativity and hindered their competitiveness in a market that demands quick, engaging solutions.
As their colleagues and the industry embraced AI, Jeff looked for ways to make their content more impactful and efficient.
Previous tools required cumbersome processes for editing content, like revising and resharing PDFs, which often led to mistakes.
Error-prone
Keeping up with AI-driven market changes to stay relevant and competitive was a significant challenge.
Demand for innovation
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Inevitably, after releasing something, we’d find errors like someone’s title had changed or an incorrect graph. Before Ceros, we'd have to adjust the PDF and resend it.
Jeffrey Wright, Frost & Sullivan Brand & Demand Solutions
Senior Manager, Product Marketing
Solution
An ‘aha moment’ transforms Frost & Sullivan’s marketing
Although the team was already using Ceros, they needed someone to fully realize its potential in their specific business context. Jeff stepped in and found relevant use cases for the platform, maximizing Ceros' potential and fully integrating it into their marketing processes. With the success they saw internally in marketing, sales enablement, and company communication, Jeff viewed Ceros as an opportunity to deliver better content to clients.
Recognizing Ceros as an ideal blend of "Adobe’s versatility" and "SquareSpace’s simplicity," Jeff saw a future where his team could escape traditional content creation constraints and streamline their workflows. This pivotal change fostered a culture of independence and innovation, enabling the team to produce engaging, dynamic content in-house.
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Ceros became central to their creative process, especially using Studio and its templates. These tools provided a foundation for creativity, enabling Jeff and his team to start with a template and tailor it to meet specific project needs.
The integration of resources like Getty Images and the Noun Project directly into Ceros streamlined their design process, enhancing efficiency by providing a rich library of visual elements that could be easily accessed and incorporated into their projects. This integration saved time and simplified the creative process, making it seamless to add quality imagery and icons without leaving the platform.
Featured Project
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Results
Engaging content & data insights save the day
Ceros has drastically reduced the time it takes the team to bring content to market. Real-time edits have been a game-changer, allowing quick corrections without redistributing PDFs. Plus, the backend data from Ceros provides insights into content engagement, helping Jeff measure effectiveness and refine strategies.
"Using digital touchpoints instead of PDFs has created a huge opportunity for us to have data, period," said Jeff. "I cannot overstate the importance of that. It impacts our ability to deliver on ROI and make sound judgments around what is working and what isn’t from all angles."
150%
increase in visibility, more than doubled time spent viewing marketing materials, and tripled leads.
30%
increase in opens, over 50% in time spent viewing, and a 20% increase in click-through rate for an internal digital employee experience.
Storytelling
The team now uses a digital experience in all sales interactions, making it easy to share their division's brand story.
Next Steps
Using Ceros to elevate digital presence
Fostering innovation and collaboration
Empowering more team members with Ceros will let them tackle innovative projects, driving the company's content to new heights.
Creating a "walk the halls" experience
On the docket is creating an immersive, interactive journey for clients to showcase Frost & Sullivan’s services and up client engagement.
Expanding Ceros adoption
Jeff aims to bring more team members on board with Ceros to distribute workload and fully utilize the platform’s capabilities.
Jeff envisions a future where Ceros is a vital tool for all Frost & Sullivan teams. He plans to increase the number of team members using the platform. This will enable them to handle more creative projects and foster a culture of collaboration and creativity while keeping their content fresh and engaging.
One exciting initiative is the creation of a "walk the halls" digital experience for clients. This immersive project will showcase Frost & Sullivan’s services through a seamless, interactive journey, allowing different divisions within client organizations to appreciate Frost & Sullivan's value.
Since incorporating Ceros in much of what we do, there has been a consistent YOY improvement across the board.
Jeffrey Wright, Frost & Sullivan Brand & Demand Solutions
Senior Manager, Product Marketing
Innovate your B2B marketing efforts
Ready to create eye-catching content and stay ahead in a rapidly changing market? Request a demo to learn how Ceros can revamp your marketing strategies by enhancing content creation and collaboration.