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As the UK's largest digital Out of Home (DOOH) network of 6-sheet screens, Adshel Live reaches millions of people every week across the UK. If you're looking to drive unrivalled digital reach or be in proximity to thousands of the right retailers - Adshel Live’s the one-to-many network. It's the one to reach your audience. The one to make your message count and the one that contributes back to communities. The answer is always Adshel Live.
clearchannel.co.uk
The UK's largest and most versatile DOOH network just got LARGER! With 3,500+ screens positioned to reach busy shoppers in proximity to thousands of retailers, as well as where people live, work, exercise, and more. Through its scale, flexibility, and the ability to leverage smart planning data, Adshel Live gives brands a voice on the street at the moments that matter. Reaching and engaging target audiences, it’s located across 350+ towns and cities, of which 200+ are unique to Clear Channel. Read on to see what drives the UK’s largest DOOH network.
OOH campaigns are 27% more likely to make large shifts in brand effects
OOH campaigns see 47% uplift in sales activation effects vs. non-users
Source: IPA cases covering 2008 recession. IPA; IPA & Rapport, Standing on the Shoulder of Giants
Route 52 (fortnightly reach based on every 10 sec spot all day for 2 full weeks, impacts based on 16.7% SOT)
Using a selection of complementary tools, we can help brands plan their Adshel Live campaigns more effectively. Route data and RADAR audience behavioural insight can all be used to aid planning.
Book your campaign using our flexible and extended trading terms and be reassured that through in-campaign monitoring and effectiveness for efficient delivery of your campaign with live adjustments made if the need arises.
Smart scheduling for even distribution of plays throughout the campaign
Live monitoring to ensure campaign delivery
Reach your audience Every. Single. Day.
screens and growing
3,500+
daily impacts
8.3m
fortnightly reach
67%
Route towns covered
350
retailers within walking distance
60,000+
Plan with confidence
Source: Binet and Field, The Long and the Short of It, 2013
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Find out how your brand can come alive on Adshel Live
As the UK's largest digital Out of Home (DOOH) network of 6-sheet screens, Adshel Live reaches millions of people every week across the UK. If you're looking to drive unparalleled digital reach or be in proximity to thousands of the right retailers - Adshel Live’s the one-to-many network. It's the one to reach your audience. The one to make your message count and the one that contributes back to communities. The answer is always Adshel Live.
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Our national reach
Click the orange dots to learn more about each location.
London
552
Number of screens
28.4m
Fortnightly impacts
Route towns unique to Clear Channel
Grocery
Large Supermarkets
1,326
Convenience Stores
4,111
High Street Retail
Banks & building societies
2,647
Department stores
822
Retail shops
60,263
Telecoms
6,076
Chemists
2,306
Leisure
coffee shops
health clubs & gyms
fast food restaurants
cultural venues
bars & restaurants
cinemas
5,533
5,703
4,363
1,605
5,171
631
In walking distance to
Liverpool
112
5.3m
Newcastle
64
1.7m
Glasgow
149
5.7m
Birmingham
196
9.2m
Brighton
34
1.2m
Bristol
127
4.8m
Southampton
62
1.4m
Sheffield
3m
Click on the circles to reveal insights into how many stores are in proximity to our Adshel Live network.
Find your audience in retail and leisure hotspots
Leeds
69
2.4m
Cardiff
75
2.1m
Aberdeen
52
Leicester
2.6m
Manchester
124
3.8m
Oxford
33
600k
Route 51, Radar index 120+, target audience those with an interest in Movie Streaming, Cinema OR TV, Week 10
Entertainment fans
Entertainment
FMCG
FASHION
1,320 screens in walking distance to...
weekly impacts
The Adshel Live network
Adshel Live screens over index
Movie Streamers, Cinema Addicts, and TV Fanatics
1,643
26.7m
343
XXX Adshel Live screens… within walking distance to 2,350+ stores… with a combined weekly spend of £2.5bn… reaching XXm foodies, XXm organic and eco conscious & XXm grocery shoppers
Food lovers
2,408 screens in walking distance to
grocery stores
weekly reach
Organic & Eco-conscious or Foodies or Online Grocery Shoppers
1,293
1,452
Route 51, Radar index 120+, target audience those with an interest in Food (Food and Drinks) OR Organic & Eco-Conscious (Healthy Living), Week 10
1,887 screens in walking distance to
department stores
Fashion Lovers & Online Fashion Shoppers
1,312
27.4m
946
Fashion shoppers
Route 51, Radar index 110+, Fashion Lovers – those who have browsed relevant content, Week 10
How smart audience planning can help reach potential shoppers with Adshel Live
Category examples only: will vary depending on campaign objectives.
Unique Route towns
29/33
Coverage
unique to Clear Channel
200+
Adshel Live reaches millions of people every week with premium digital screens located all across the UK and can be planned to optimise your marketing activity from a national down to a local level.
Source: Route 51
Smart audience planning
SAP
Our nationwide reach
We cover 350+ Route towns across the UK, of which 200+ are unique to Clear Channel. That means 60% of the areas we are in, no one else has a roadside D6!
Use a selection of our planning tools, Route or RADAR, to plan your next Adshel Live campaign more effectively.
London boroughs
Route 51
#32363f
29/33 London boroughs
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Contributions back to communities
Once the audience planning is in place, getting the messaging right is essential. Out of Home has always been renowned for stand-out copywriting and poster design. The added flexibility and technical capabilities of digital increases the creative opportunities to drive engagement and action at the right moment. Contextually relevant copy, multiple messages, subtle animation, data-driven and dynamic creative can all be used to deliver an impactful Adshel Live campaign. Read on to find out more.
Source: The Moments of Truth 2020
Adverts that display the right message, at the right moment are proven to have more impact. Insight from The Moments of Truth study highlights that using contextually relevant messaging will increase an OOH campaign’s effectiveness by +17%. Explicit call out messaging, such as ‘it’s Friday evening, the sun is shining, time for a beer’, has the power to increase brain response.
This award-winning campaign used live data from local blood donor centres, alongside images of real patients, resulting in a significant increase in new blood donors.
To promote their coffee product offering, Nescafe smartly tapped into key moments of the week, targeting coffee lovers. Running dynamic daily copy updates, the campaign was localised to call out specific cities, using weather and time triggers to increase relevancy.
Be inspired to bring your brand alive
Context is King
Case Study Nescafe - Make Your Moments Matter
Case Study NHS Blood and Transplant - Dynamic Blood Appointment
View the case study
Download the case study
Multiple creatives Warburtons
Dynamic triggers British Airways
Subtle animation Sarson's
Time of day trigger Uber Eats
Multiple creatives B&Q
Proximity Magnum
Click on the tiles to see how brands have used multiple creatives, retail proximity and subtle motion in their campaigns
If you want to see what’s been showing on Out of Home, check out our Platform for Brands gallery…
Warburtons Multiple Creatives Warburtons activated their ‘Mad About The Bread’ campaign across Adshel Live, using the flexibility of DOOH to activate a series of creatives that delivered a striking branding campaign featuring Samuel L Jackson.
British Airways Dynamic triggers British Airways continued with their award-winning campaign as they tapped into relatable and emotional reasons why people travel. Using dynamic triggers such as weather, day of the week, location and pollen count, the latest creatives also referenced topical moments using playful copy such Pride and the end of the school term.
Visit the Platform for Brands gallery
More about subtle animation
average increase in brain response
+32%
Relevant moment + content
Creative inspiration
Re branding EE
Multiple creatives Pepsi
Multiple creatives Cadbury’s
Cadbury’s Multiple creatives Cadbury used Out of Home to join in with the celebrations and mark their 200-year anniversary with a beautiful, nostalgic campaign. The creatives featured on DOOH screens came from a selection of imagery submitted by the public that included a Cadbury product. The campaign sentimentally showcases how the brand has played a big role in being part of people’s lives at special occasions.
EE Re-branding EE have undertaken an exciting brand re-launch and are celebrating their new look & feel across a variety of Out of Home (OOH) formats. The campaign announces that “new EE does more” and focuses around four key need-states; Home, Work, Learn and Game, with creative assets that bring each of these to the fore through different creatives.
Pepsi Multiple creatives Pepsi, in partnership with UEFA's Champions League, launched a new DOOH creative exclusively during Quarter Final match weekdays, as an extension of their 'Thirsty for more' campaign. Pepsi used Adshel Live to target London locations hosting the matches, showcasing vibrant visuals of the iconic Champions League football and Pepsi Max can, reinforcing the product's association with the sporting event.
Subtle animation Great British Bake Off
Weather trigger Quaker Oats
Location Specific Wrigley's extra
Subtle animation Heinz
Dynamic triggers L'Oreal
Dynamic trigger Emirates
Distance trigger Guinness
Weather trigger La Roche
Click on the tiles to see how brands have used data to cleverly activate their campaigns
British Bake Off Time of Day Trigger Channel 4 launched a series of its flagship cooking show, The Great British Bake Off, with a branding campaign across Digital Out of Home (DOOH). Bake Off’s ad dynamically switched it’s countdown to the show from ‘live Tuesday’ to ‘live tonight’ and encouraged viewers to either watch live or stream the show on Channel 4’s VoD service.
Brand Building
Data Campaigns
La Roche Weather trigger La Roche Posay's latest engaging Out of Home (OOH) campaign was one of a kind! The creatives ran on Adshel Live, in proximity to Boots stores across the UK. Using UV ray data, the creatives updated depending on the exposure levels, ranging from low to high, in that location daily. The QR code on the creative redirected audiences to a website providing them with sun protection tips and helped them to check their moles.
Guinness Distance trigger Guinness embraced summer as a key moment with a dynamic Out of Home (OOH) branding campaign. Tapping into a dynamic feed on Adshel Live, Guinness directed audiences to local pubs in key cities where they could enjoy the drink. The ‘lovely day for a Guinness’ creative also aimed to shift perceptions and show it as a drink to enjoy in the sun.
Emirates Dynamic trigger Looking to inspire audiences on their next holiday getaway, Emirates used dynamic across Digital OOH to deliver a series of exotic holiday destinations. The campaign cleverly used flight data to trigger a relevant creative, showcasing departure or arrival times for pre-defined Emirate flights, creating FOMO and a feeling of immediacy.
Heinz Weather trigger With the unpredictability of British weather, Heinz used dynamic Digital Out of Home (DOOH) contextually tap into the mindsets of consumers and keep Heinz front of mind for a BBQ, no matter the weather. Heinz used the technical capabilities of Adshel Live and Billboard Live to pull in and display weather data within the creative. The campaign would play out the most relevant creative depending on whether it was cloudy or sunny.
Wrigley's Extra Location Specific Mars Wrigley’s Extra ran a dynamic Digital Out of Home (DOOH) advert, putting consumers at the heart (or mouths) of the campaign. The creative featured localised content, calling out the area as well as what flavour was currently leading the charge. The use of a QR code allowed Mars to have a clear call to action to drive further engagement and get votes in.
PepsiCo - Quaker Oats Weather trigger PepsiCo used dynamic DOOH to promote their Quaker oats during the colder temperatures. The campaign used weather API, calling out the current temperature to deliver a contextually relevant ad. PepsiCo also used a QR code, giving audiences an easy opportunity to unlock bigger discount codes as the weather got colder.
Sarson's Subtle motion Sarson’s latest Digital Out of Home campaign ‘Dip & Drizzle’ utilised Adshel Live’s capabilities to the fullest. Delivering a London based campaign to advertise their new Dip & Drizzle sauce range. To make the campaign stand out amongst the crowd, Sarson’s cleverly used subtle motion to really ‘Turn up the tang’ around the campaign across their three different motion creatives.
Uber Eats Time of day trigger Uber Eats utilised Digital Out of Home (DOOH) to run a time-led activation during the holy month of Ramadan. The campaign used a dynamic feed across Adshel Live in various cities, highlighting that iftar (sundown) begins at different times, depending on location and date. Uber Eats tapped into sunset timings and featured signature iftar dishes popular with the Muslim community.
Magnum Proximity Unilever recently used DOOH to promote their Magnum ice cream. The advert communicated to audiences in such a simple way that they should avoid the imitations and stick to the original. This activation ran nationally across Adshel Live screens and was planned within a 300m proximity to Tesco or Sainsbury's supermarkets.
L'oreal Dynamic trigger L'Oreal Paris used dynamic DOOH to deliver a branding campaign promoting their long-lasting make-up setting spray. The beauty ads were triggered by time of day and weather helping to serve a more contextually relevant advert. The campaign ran in key cities and featured a QR code to increase people’s ability to purchase the spray.
B&Q Multiple creatives B&Q used Digital OOH to refresh their ‘You Can Do It’ slogan in a new OOH campaign. Aiming to inspire and motivate audiences to pick up neglected DIY jobs at home, the creatives explored the reasons why people may put off tasks whilst empowering them to use B&Q to get started.
See the full research here
Time of day trigger Corona
Corona Subtle animation Corona used dynamic Digital Out of Home to bring the campaign to life by promoting their iconic lime & larger combo, using callouts to a local pub. When 5 pm hit, the copy would change to ‘limes drop at 5 pm.
Beyond our operations and estate, we support environmental and social impact initiatives in the communities in which we operate in through the advertising revenue generated, a lot of which comes from Adshel Live, investing in projects that make a difference, volunteering and supporting the vital work of our charity partners.
Out of Home as an industry gives back 46p in every £1 of its revenue to the communities it operates in. With thousands of Adshel Live screens across the UK, advertising seen there contributes to this. Its ability to reach millions of people fortnightly also gives brands, organisations and charities a voice to raise awareness, inform and educate about causes that matter. Whether that’s supporting Black-owned businesses on the high street, helping councils reach local residents with important messages or providing charities with opportunity to raise awareness of their vital work, Adshel Live reaches people when it matters. Adshel Live is more than just a platform for brands, it also a platform for good.
Our Product Development Team reimagined this shelter to meet the needs of today’s cities and towns. It's tough, sustainable, and flexible, making it stand out in modern urban design. With over fifty years of experience behind it, this updated shelter honours our history while also paving the way for the future.
Our commitment to communities
Universal Bus shelter
Energy efficiency
Green infrastructure
Digital estate
All new Adshel Live advertising screens (Waferlite) use 50% less energy than the previous generation. Waferlite screens – by the end of the year a third of our Adshel Live screens will be Waferlite.
Digital screens are switched off between 12am and 5am reducing energy consumption by 16% Digitising our estate reduced posting and maintenance visits per site from 28 to 2 per year
Click on the circles below to reveal more details about our digital network.
Low energy, high reach network
We purchase 100% renewable energy across all Adshel Live sites* TV screens, when left on standby, use approximately 50x more energy than Adshel Live screens.
We have funded over 400 edible playgrounds in schools around the UK and planted over 400 trees in urban areas.
We launched over 11 innovation funds to invest in environmental and community-led projects serving our communities.
We collected 352 bags of litter as part of the great British spring clean 2024, safely disposing and recycling as much as possible.
A 5 Year partnership to introduce Bee bus stops in more location around the UK with current numbers at over 130.
Trees for cities
Local authorities
Keeping Britain tidy
The Wildlife Trusts
Giving back to local communities
We’re a very real, physical part of the communities we’re in. We provide essential public infrastructure, funded by advertising. But it’s more than just infrastructure and more than just advertising. Giving back to society is embedded in our business model, with PWC’s latest report, commissioned by Outsmart, it found that the UK OOH industry reinvested 46% of the advertising revenue back into local communities and Clear Channel having contributed £28 million in social value in 2022. To find out more about our Platform for Good, click here.
Case Study 1
Clear Channel in collaboration with M&C Saatchi and The Ben Kinsella Trust launched a campaign to raise awareness about the devastating effects of knife crime.
Clear Channel Compass is a long-term initiative from Clear Channel UK, designed to empower and support independent Black-owned businesses in the UK through Out of Home advertising.
Campaigns of the selected businesses will run across Clear Channel’s Adshel Live screens, part of the biggest digital Out of Home network in the UK, starting from April 2023. Clear Channel will also offer free design support to help create the advertisements while any selected e-commerce brands will also be listed on Jamii’s marketplace.
Run in collaboration with Jamii, a discovery platform for Black British brands, the scheme offers free outdoor advertising space to selected businesses and is open to both physical and online Black retailers and service providers. Jamii and Clear Channel will choose 10 businesses whose campaigns will run within 12 months.
An extremely worthwhile experience that we would love to further entertain to bolster the advertising/marketing of SOCKOFAKIND
My aim with PITT BALM was to create more awareness around the brand and gain exposure to people I normally wouldn’t have access to
Read on to see our committed to communities Adshel Live’s a part of. From giving back to local communities to supporting our charity partners and make a difference.
Discover how we give brands, partners, charities and more a big voice on our network to raise awareness, inspire and educate the public about important causes.
Explore how we are minimising our environmental impact with Adshel Live, from increasing the network's energy efficiency to lowering our current energy consumption.
Supporting causes that matter
Over the years, we’ve provided millions of £’s worth of free advertising space to charities and key partners and will continue to do so in the future. Our Adshel Live network has been the perfect platform for lots of important campaigns as it provides national coverage reaching audiences.
As of July, this year, we have introduced our ‘Platform for Good’ logo onto each creative that is running on donated media space. This allows people and other brands to know that this campaign is not paid for and is a cause that Clear Channel supports.
The Ben Kinsella Trust
Playing our part in communities
Power in perspective
Case Study 2
Case Study 3
Case Study 4
The Alzheimer's Society's campaign used OOH advertising to raise awareness about undiagnosed dementia and encourage people to seek guidance with the aim of changing people’s perspectives.
Alzheimer’s Society
Plan International UK shone a spotlight on the issue of public sexual harassment, sharing real stories, and drove public and political action to make it a criminal offence, resulting in significant engagement and advocacy for long-term change.
Plan international
In 2024, during the European Pride season, we collaborated with McCann London and the LGBTQ+ social platform Queering the Map to create an impactful OOH campaign that transformed real pins from Queering the Map into creative content with working URLs.
Queering the map
*100% renewable energy we purchase for use in all CCUK premises and street furniture is purchased from suppliers using the National Grid and certified by those suppliers’ Renewable Energy Guarantees of Origin, matching electricity bought with the equivalent amount from renewable sources.
Clear Channel Estate Data, Outsmart: KPMG Study, 2023
Clear Channel Estate Data
Princes Trust
ADHD Foundation
Keep Britain Tidy
Magic Breakfast
Strut Safe
Here’s a few more examples of other powerful campaigns that have made an impact
