You’ve carefully planned a targeted advertising campaign and ensured it will reach your target audience. Good start, right? However, you’re not convinced that your design team’s poster is quite right and you’re struggling to suggest any improvements. Not so good. The perfect advertising campaign needs the ‘perfect poster’ in order to captivate and engage people who see your message. Luckily we’re here to help.
Watch our webinar or browse 10 tips below.
Picture this
Webinar
10 Tips
#1 Keep it simple
Over complicated, over populated and busy poster designs can turn readers off.
If it’s too difficult to get the info you need from a poster most people will just give up. Here’s three ways to keep readers engaged.
#1 Keep it simple
Over complicated, over populated and busy poster designs can turn readers off.
If it’s too difficult to get the info you need from a poster most people will just give up. Here's three ways to keep readers engaged.
Plenty of space between individual elements
Clear branding
Consistent use of
brand colours
#2: Make your headline the star
Your headline should always stand out, seek attention and be easy to read quickly. After all, it is the main part of your message. Will your headline be funny? Shocking? Ask a question?
#3: Give it context
If you see the name of your town or city in a poster, it’ll make you pay more attention. So add in a detail that speaks directly to your audience to maximise your results.
Click here
for a cool
statistic
Ads are
more effective
when they're
contextually relevant
City name
City name
City name
#4: Choose your fonts wisely
Make sure you choose clear, easy to read fonts and don’t use more than 2 or 3 in your design. Remember that your advert and the fonts you choose say a lot about the kind of business you are. Avoid ‘Comic Sans’ if you’re a bank, but similarly, steer clear of ‘Times New Roman’ if you’re a day care centre.
#5: Set up a hierarchy
Good advertising follows a hierarchy, guiding the reader through all of the elements in
your poster. If possible try to:-
Attract - Use standout headline and images to attract your audience
Communicate - Using body copy to convey your meessage
Associate - the message with your brand and a call to action
Can you choose the correct poster hierarchy?
Click a poster to find out
Click HERE for an explanation
#5: Set up a hierarchy
Good advertising follows a hierarchy, guiding the reader through all of the elements in
your poster. If possible try to:-
Attract - Use standout headline and images to attract your audience
Communicate - Using body copy to convey your message
Associate - the message with your brand and a call to action
Associate with brand and website
Communicate message with image and copy
Attract
with headline and image
20%
Hover over the card to switch fonts
#6: Use a sales technique
Most sales people use acronyms to remember each step of their sales call. You can do the same thing but in your poster.
Try I.D.E.A.
As part of your hierarchy first use a headline that creates Interest, use an image to generate Desire with body copy to add in some Enthusiasm, then finally ask for Action with your CTA.
Action
Driven by search prompt
Enthusiasm
Derived from saving money
Desire
Created by off peak return
Interest
Generated by headline
#7: Let’s talk about colour
Did you know that sitting in a red room will increase your heart rate, while a blue one will decrease it?
It’s amazing what influence colour can have. Of course there are a myriad to choose from, just make sure your colour choices match your chosen theme.
Regal
Mystery
Luxury
Spiritual
Trust
Security
Order
Reliable
Nature
Health
Lucky
Eco friendly
Happiness
Hope
Positivity
Cheerful
Fun
Balance
Creativity
Warmth
Power
Energy
Love
Passion
Hover over a colour
to see their meanings
#10: Test it out
To test if your copy will work for an outdoor poster – do the distance test. Print your poster on a sheet of A4 and check if you can read it across the room. And, if you don’t feel too much like a wally, run past it and see how much of it you can read…
#8: Use real people
It's tempting to use a celeb to promote you product or service. Bit if you can, use real people instead. Just like contextually relevant copy, having local or “real” people can help increase the impact and memorability of your campaign.
of people resonate more with ads that feature real people
47%
Click here
for a cool
statistic
#9: Edge to edge
Use every inch of your poster. Don’t be scared to push your images all the way to the edge. Outdoor advertising is big by nature so use that to your advantage.
Large images can convey lots more than large amounts of copy. Use a big image to say what you can’t fit on a poster.
Don’t forget to choose images with negative space though… you need room to add some copy.
Hover over the poster
to switch between
good and bad artwork
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
PREV NEXT
Reveal Points
Joke
Shock
Ask
Finish
Thanks
10 great tips on designing posters for Out of Home.
Do you feel like you've discovered something new? Wonderful!
Now just choose one of the following.
Webinar
Start again